Evolution of Social Media for Emergency...

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Evolution of Social Media for Emergency Management Jeff Baranyi Technical Lead for Public Safety Technical Marketing [email protected] +1-303-449-7779 x8229 @GISPublicSafety

Transcript of Evolution of Social Media for Emergency...

Page 1: Evolution of Social Media for Emergency Managementmedia.govtech.net/MeganT/New_York_City/Evolution... · Evolution of Social Media for Emergency Management Jeff Baranyi Technical

Evolution of Social Media for Emergency Management

Jeff BaranyiTechnical Lead for Public Safetyy

Technical [email protected]

+1-303-449-7779 x8229@GISPublicSafety

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Esri Disaster Response ProgramEsri Disaster Response Programwww.esri.com/disaster

S t t d E i l• Support our users, our partners and Esri personnel who get assigned to specific missions

• Types of Requests Include:- Software - Data- Technical Supportec ca Suppo t- Project Support- Hardware

www.esri.com/disaster

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Emergency SupportEmergency Support

Oklahoma Victim Locations Oklahoma Victim Locations WTC Map Production 24x 7 for weeks WTC Map Production 24x 7 for weeks

Indian Ocean Indian Ocean Shuttle RecoveryShuttle Recovery TsunamiTsunami

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Wildfire SupportWildfire SupportWildfire SupportWildfire Support

Fire Spread PredictionsFire Spread PredictionsFire Spread PredictionsFire Spread PredictionsMulti Agency Multi Agency CoordinationCoordinationMulti Agency Multi Agency CoordinationCoordination

Damage AssessmentDamage AssessmentDamage AssessmentDamage Assessment

Mitigation Mitigation –– CIP at RiskCIP at RiskMitigation Mitigation –– CIP at RiskCIP at Risk

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Haiti and Chile Earthquake SupportHaiti and Chile Earthquake SupportWeb Servers, Software, Coordination, Staff, Partner MobilizationWeb Servers, Software, Coordination, Staff, Partner MobilizationHaiti and Chile Earthquake SupportHaiti and Chile Earthquake SupportWeb Servers, Software, Coordination, Staff, Partner MobilizationWeb Servers, Software, Coordination, Staff, Partner Mobilization

News FeedsNews Feeds

Volunteered InformationVolunteered Information

Twitter FeedsTwitter Feeds

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Colorado, New Zealand, JapanColorado, New Zealand, JapanSupportSupportColorado, New Zealand, JapanColorado, New Zealand, JapanSupportSupport

Colorado WildfiresColorado Wildfires New ZealandNew Zealand

JapanJapanJapanJapan

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Social Media Evolving to support Emergency ManagementSocial Media Evolving to support Emergency Management

P idi I i ht• Providing Insight• Documentation• Increased ResiliencyIncreased Resiliency• Situational Awareness• Volunteered Geographic Information (VGI)

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Filtering Social MediaFiltering Social MediaHow do you separate the wheat from the chaff?

K d• Keywords• Time• Geography

- Flickr -http://api.flickr.com/services/rest/?method=flickr.photos.search&api_key=<your_api_key>&tags=flood&bbox=50.0,20,80.0,60.0&accuracy=6&has_geo=1

- YouTube -http://gdata.youtube.com/feeds/api/videos?q=flood&max-results=50&v=2&lr=en&location=30.389419662,71.125438796&location-radius=300mi&alt=rss

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P idi I i htProviding Insight

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UshahidiUshahidiCrowd Sourcing Tool

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D t tiDocumentation

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Sudan ReferendumSudan Referendum

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Who’s Who’s Tweeting?Tweeting?

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ConcentratedConcentratedMessagesMessages

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Going ViralGoing Viral

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Going ViralGoing Viral

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Going ViralGoing Viral

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Going ViralGoing Viral

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TweetsTweetsPer CapitaPer Capita

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TweetsTweetsPer CapitaPer Capita

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Original ContentOriginal Content

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ReRe--tweetstweets

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Mass MediaMass Media

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Mass MediaMass MediaConduitsConduits

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Message SpreadMessage Spread

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Sudan StatisticsSudan StatisticsAnalysis Results of 20,000 Tweets from January 9th to 15th

Location Information• Location Information- 95% of locations came from geocoding a place name in the user's

twitter profile. - 4.5% were from a lat / long in the user's profile- 0.5% were GeoTagged

• Generation of Information- 11% were "original information", ie. they were not retweets and did

not contain a URL unless that URL is to twitpicnot contain a URL unless that URL is to twitpic.- 13% were second person messages, basically retweets of messages

that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets

(probably sent by clicking the twitter button on the web site)(probably sent by clicking the twitter button on the web site)

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Documentation Data Types - Videos/Photos/MessagesDocumentation Data Types - Videos/Photos/Messages

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Documentation – Damage Photos from FlickrDocumentation Damage Photos from Flickr

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I R iliIncrease Resiliency

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Disaster Response 2 0Disaster Response 2.0Social Networks + Location can connect you with your neighbor

Enabling communities to help themselves during a crisis. . .g p g

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Sit ti l ASituational Awareness

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Situational AwarenessSituational Awareness

“I got better situational• “I got better situational awareness [from Twitter] before we got official word “ "Four or fiveword, .... Four or five years ago I wouldn't have gotten that quality of information.”

- FEMA Administrator Craig Fugate discussing using Twitter to get

http://articles cnn com/2010-09-22/tech/natural disasters social media 1 social-

information about the San Bruno explosion.

http://articles.cnn.com/2010-09-22/tech/natural.disasters.social.media_1_social-media-twitter-first-responders?_s=PM:TECH

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April 22 St Louis TornadoApril 22 St. Louis Tornado

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Common Operational Picture – Social Media ToolsCommon Operational Picture Social Media Tools

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Volunteered Geographic g pInformation (VGI)

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Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Citizens as Sensors: The World of Volunteered GeographyCitizens as Sensors: The World of Volunteered Geography

Direct Feature

Updating

Server

Connecting Mobile Workers,g ,The Public . . . Everyone

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Metro Nashville 2010 Flood ViewerMetro Nashville 2010 Flood Viewer

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City of Nashville – Citizen Reporting ToolCity of Nashville Citizen Reporting Tool

Volunteered Geographic Information (VGI)

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A New Generation of Geo-Applications Is EmergingA New Generation of Geo-Applications Is EmergingCitySourced.com - Leveraging the Geospatial Platform

Creating Fun, Interesting and Useful Appsg , g pp

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Collect VGI from your SmartphoneCollect VGI from your SmartphoneiPhone, Windows Phone 7 and Android

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Collecting ICS Mapping InformationCollecting ICS Mapping Information

NAPSG Foundation SoCal Public Safety GIS User Group Workshop

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ChallengesChallenges

N ht W d• Naughty Words• Lack of GeoTagging• PrivacyPrivacy• Terms of Service

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Resources / TemplatesResources / TemplatesPublic Safety Resource Center Templates

S i l M di / VGI T l t• Social Media / VGI Template -http://esriurl.com/smvgiapp

• Common Operational Picture (COP) Template -http://esriurl.com/COPTemplate

- Social Media Widget - http://esriurl.com/SMWidget

• Citizen Service Template -Citizen Service Template http://esriurl.com/citizenservice

http://resources.arcgis.com/public-safety

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Social Media for Emergency Management is EvolvingSocial Media for Emergency Management is Evolving

How can you evolve with it?

W t h S i l M di d i i id t• Watch Social Media on map during an incident• Integrate Social Media in to your Public Information

maps and Situational Awareness Viewers• Explore Volunteered Geographic Information (VGI)

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Thank You!

Jeff [email protected] y @@GISPublicSafety