Evolution of a Media Company
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Transcript of Evolution of a Media Company
Platform First Digital First Tech First
Pre-Internet Era Early Internet Era Future Internet Era
Single Platform (newspaper, TV)
Traditional Platform (newspaper, TV) + Web, Social and Mobile
Media Tech Stack
Focuses on legacy media content Focuses on multimedia content
Focuses on building/ acquiring the tech that powers multimedia content
Relies on traditional advertising, word of mouthand social obligations to subscribe/ watch/ listen
Reacts to changes in search algorithms
Anticipates and plans for changes to search algorithms
Relies on traditional advertising, word of mouthand social obligations to subscribe/ watch/ listen
Reacts to changes in social media platforms
Anticipates and course-corrects for major changes in social media partners
Optimizes traditional content creation workflows
Optimizes digital content creation workflows
Optimizes all content distribution workflows
Develops content for the legacy media channel
Develops content for the device
Develops content for the consumer experience
Customizes content via location Customizes content via responsive design
Personalizes content for the individual consumer
Anticipates competition from other media companies
Anticipates competition from traditional and new media companies
Anticipates competition from external digital networks, algorithms, content marketing, search engine marketing
Monetizes the platform it offers
Monetizes the content it is creating and its platform offerings
Monetizes the technology, processes, audience and data it is creating
webbmediagroup.com
The Evolution of a Media Company
For each category above, plot your media company using this spectrum. What does this tell you about your organization’s future?