Amanullah

Shah

Saima Jamil

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Introduction

What Is Media

Types Of Media

Evolution Of Media• In Ayub Khan’s Era

• In Zia-Ul-Haq Era

• Firs Private TV Channel

• In Parvaiz Mushrraf Era

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Communication channels

through which news

entertainment, education,

data, or promotional

messages are disseminated

is known as media.

What Is Media?

Media includes every broadcasting and

narrowcasting medium such as Newspaper

Magazines

Television

Radio

Billboards

Direct mail

Telephone

Fax and Internet

Media is a very powerful change agent. What

we see in the television largely influences our

beliefs and in turn, this also affects our

behavior and how we turn out as a person

Power to make the innocent guilty and to make

the guilty innocent.

Controls the minds of the masses.

Informative bridge between governing bodies

and general public.

Helps to form opinions and make judgments

regarding various issues.

1

• Print media

• lightweight, portable, disposable publications printed on paper

2

• Electronic media

• media that use electronics or electromechanical energy for audience

3

• New age media

• electronic communication that involves the use of computer technology

EVOLUTION OF MEDIA

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• Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman with NEC joint venture collaboration

In Ayub khan’s

Era

On November 26, 1964 the first official television station PTV commenced transmission broadcasts from LAHORE

• Television was brought under the Islamalization campaign, Heavy censorship was exercised on the media to safeguard the glory of Islam.

In Zia ulHaq’s

Era

Ban on “daily musawaat” which was

critical of martial law regime

In response to the ban on the daily

musawaat the Pakistan Federal

Union of Journalists protested and

launched a campaign of hunger

strike.

The first semi government TV

network of by the name of

"Peoples Television Network

(PTN) later named as STN

In 1990 STN started first ever

private TV channel of Pakistan,

Network Television Marketing

(NTM)

PEMRA is a Country Guide to regulate

the establishment and operation of all

broadcast stations in the country

According to the Pakistan electronic media regulatory authority the number of private television channels just three state-run channels in 2000, to approx. 89 in 2012,