Evolllution Story

March 12, 2015

Five Changes PSE Should Make to Become More Agile

The future of post-secondary continuing education is change and if we don’t like change, we’re going to like irrelevancy even less.

Keeping relevant in the digital age requires agility. CE units must be agile enough to innovate and evolve as the world quickly changes around them.

Here are five changes CE units should make to be more agile:

1. Just in Time Programming – PSE is about enriching lives and learning critical thinking skills. It’s also about jobs. We have to be faster on our feet when it comes to identifying and developing just in time online and in class programs, courses and workshops. This means we must develop and offer job skills programs in a matter of months, courses in mere weeks and workshops or boot camps in mere days. Innovative offerings must also include competitive pricing. For example Simon Fraser University’s CE unit offers $159 one day boot camps that can lead to a $695 course and then perhaps morph into a $7,125 certificate.

2. Get Out of the Office – How can CE units identify and develop innovative, future facing courses and program without knowing the world outside the PSE? One of the best ways to conduct market research is to get off campus. Network with industry groups. Form alliances, work in partnerships and sign agreements. You can’t do this stuck in your office. Your best instructors and best programming ideas are out there, not in your cubicle or office. PSE focuses on teaching and learning but we often forget that our customers are out there. Get out and find out what they want.

3. Embrace Technology – As universities struggle with technological changes our students’ technology expectations and expertise grow. They demand new teaching and learning technology but many instructors shun it. Encourage the use of technology in the classroom. Expand your online offerings. Our CE unit has experienced a 24% increase in enrollment in some programs since offering them online. In the near future we will experiment with everything from online webcast information sessions to 50-minute “learn at lunch” mini workshops (“bring your lunch and leave smarter”). CE units must constantly pivot and evolve their programming to meet the changing preferences of its customers.

4. Work With Experts – Too many PSE institutions offer too many of the same programs to the same shrinking market. Use local experts as subject matter experts (SMEs), guest speakers, program developers and external program advisors use the experts out there to identify, development and delivery of relevant, current career and professional programming.

5. Customer Service – Our students are also our customers. They know what they want and they want to learn what is important to their career, interests and aspirations. The gap between PSE and job market has never seemed wider. CE units must focus on relevant, labour market skills. Universities are great at telling students what they should master; we have to get better at listening to what our customers want to learn.

PLEASE NOTE NEW JOB TITLE - Peter Walton is an Associate Director in the Career and Professional Programs area of Continuing Studies at Simon Fraser University. He manages a number of Certificate programs as well as the SFU Boot Camps.