Evaluation question 4:

Who would be the audience for my media product?

• I am a big fan of classic rock, but from my own experience, I’ve found that there is a declining audience for this music sub-genre. The reason for this being that classic rock is not a genre that moves with time, but more a genre that had its golden age between the 1960s and 1970s. Hence the fact that the main audience is within the age groups of 40-60 years-old.

• However, there is also a younger audience, which is why making a classic rock music magazine that appeals to these audiences is tricky.

• Rock music is associated, as mentioned before, with a younger generation. A generation with “different, new ideas”, rebellious towards social standards and ideologies.

• A magazine targeting this type of audience, such as Kerrang!, will follow conventions that fit with the stereotypes of young people, such as ‘messy’ fonts and arrangement (layout), vibrant colours, commonly black, red, white, blue and yellow.

• Meanwhile, a magazine targeting an older audience will feature articles about politics, economics or culture as well as music, and will have a much less cluttered, more organized layout, a limited variety of fonts and a defined colour scheme, normally featuring black/white or sepia photos to convey the age.

• My aim is to create a magazine that appeals to both young and older audiences, maintaining a balance in both content and layout for both age groups.

• Therefore, the main audiences for my magazine are people with an interest in rock music, commonly either in their late teens and twenties or late forties to late sixties.