Everything You Always Wanted To Know About

SOCIAL MEDIA*

BUT WERE AFRAID TO ASK**

There are over 133 million bloggers creating 900,000 blog posts every 24-hours.

If Facebook were a country, it would be the third most populated place in the world - with more than 350 million active users.

Wikipedia currently has more than 13 million articles in more than 260 different languages.

Social Media Use

Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month.

Formed in 2004, Flickr now hosts more than 3.6 billion images.

Close to 20 hours of video are uploaded to YouTube every minute.

The average U.S. Internet user spent an estimated 68 hours online (both at home and at work).

Social Media Use

Chapter 1: Where Do I Start?

If you are interested in using social media professionally – use it socially first.

Don't spread yourself too thin – you don't need to be everywhere

LISTEN – RSS, Alerts, Readers

Chapter 1: Where Do I Start?

Chapter 2: How Much Time?

Beth Kanter, Beth’sBlog http://beth.typepad.com

CRAWL WALK RUN FLY

Beth Kanter, Beth’sBlog http://beth.typepad.com

Chapter 2: How Much Time?

Chapter 3: Social Media Policy

Chapter 3: Social Media Policy

“A social media policy should not be a “Thou Shall Not Document.” A policy is really two different documents. A short philosophical

piece as well as a operations manual.” Beth Kanter

General Guidelines Philosophy

Organizational Use of Social Media Responsibility Transparency

Privacy and Personal Information Proprietary Information

Good Judgment and Respect Productivity

Mistakes

Employee Personal Social Media Use Disclosure Disclaimer

Chapter 3: Social Media Policy

Chapter 4: Participation... or Lack Thereof

Social media must be integrated with internet communications or program strategy

Use listening techniques to develop a deep understanding of the audience

Use conversation starters to engage your target audience.

Identify influencers on social media spaces and cultivate them

Make sure your content has a social life

Use social media to close the loop between online and offline action

Chapter 4: Participation... or Lack Thereof

www.bethkanter.org

Chapter 5: ROI Measuring Impact

Chapter 5: ROI Measuring Impact

All campaigns are a numbers game

Get your message out and determine how many people respond by visiting your site and taking action

Create systems to approximate where new supporters come from

Third dimension - measuring influence

Return on Investment or Results on Insight?

Measure value

Are you really making a difference?

NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI

Resources

CNCS’s Resource Center www.NationalService.gov/Resources

TechSoup www.techsoup.org

Beth's Blog: How Nonprofits Can Use Social Media www.bethkanter.org

NTEN: Nonprofit Technology Network www.NTEN.org