What kind of media institution might distribute

your media product and

why?

What institution?

There are many different institutions to consider when choosing which would distribute my own paranormal horror, first we must take a look at a few…

Independent Distributor

Film 4 is an independent company who work to produce new and upcoming movies.Due to Film4 showcasing new and upcoming talent, my own paranormal horror could fit with Film4. It is a British company and therefor doesn’t distribute beyond UK, unlike other companies such as Lionsgate. This could be one that distributes my product as I could be seen as an upcoming director and film maker.

However one of the main reasons I may not chose Film4 as my distributor, because my own paranormal horror product may have the potential to be more mainstream than some movies that Film4 have produced/distributed/backed

FILM 4

THE BIG DISTRIBUTORS

WITH FILM EXAMPLES

PARAMOUNTWARNER BROTHERS

FILM DISTRICT

SUMMIT ENTERTAINMENT

TRIBECA FILM FESTIVAL

LIONSGATE

LIONSGATE

DREAM WORKS PICTURES

PARAMOUNTParanormal films similar to ours released & distributed by Paramount Pictures in the last 5 years are;-Paranormal Activity The Marked Ones (January 2014)-Paranormal Activity 4 (October 2012)-The Devil Inside (January 2012)-Paranormal Activity 3 (October 2011)-Paranormal Activity 2 (October 2010)

As we can see from the films above that are similar to ours which lay in the paranormal sub genre category. Paramount Picture on average distribute one paranormal horror film per year, not only do they do that but they release and distribute them in specific times in order for them to reach the full market, for example (October time) this moth is a typical Hollywood horror release date as it is in Halloween and people dress in spooky costumes and therefor would be a suitable release date as it would relate to the movie. Paramount Pictures would be a good company to distribute our movie.

WARNER BROTHERSParanormal films similar to ours released & distributed by Warner Brothers in the last 5 years are;-Annabelle (October 2014)-The Conjuring (July 2013)-The Apparition (August 2012)

As we can see from the films above that are similar to ours which lay in the paranormal sub genre category. Warner Brothers rarely released and distributed paranormal horror over the past 5 years compared to Paramount Pictures, therefor I will not be approaching Warner Brothers to distribute my paranormal movie “Vanity” due to them having a lack of experience in distributing into this sub genre (paranormal) and I would think other big institution would be more suited. However the release date for “The conjuring” and “The Apparition” is an abnormal date due to them being released and distributed in July and August when you normally expect a horror movie to be released on October time as it is near Halloween, which is a typical Hollywood horror release, but they don’t have enough sub genre paranormal horror distributed and released therefor will be eliminated

FILM DISTRICTParanormal films similar to ours released & distributed by Film District in the last 5 years are;-insidious II (September 2013)-Insidious (March 2011)

As we can see from the films above that are similar to ours which lay in the paranormal sub genre category. Film District rarely released any paranormal movies similar to ours, with only 2 films released in the past 5 years. Although the two movies which they distributed were successful however Film District won’t be distributing our movie as they do not have enough movies for them to distribute our movie in order for it to be successful

SUMMIT ENTERTAINMENTParanormal films similar to ours released & distributed by Summit Entertainment in the last 5 years are;-Sinister (October 2012)

Even though Summit Entertainment distributed only 1 paranormal horror film in the past 5 years, we must acknowledge that Summit Entertainment is a subsidiary company of Lionsgate, which may suggest that Lionsgate may have distributed other Paranormal movies instead of Summit Entertainment. This would be in contention with Paramount because of how successful Sinister was and because they are a subsidiary company of Lionsgate.

TRIBECA FILM FESTIVALParanormal films similar to ours released & distributed by Tribeca Film Festival in the last 5 years are;-Grave Encounters (June 2011)

The film above is similar to ours which lays in the paranormal sub genre category. Tribeca Film Festival only released one paranormal horror film in recent years. Grave Encounters was successful as it made $3million profit however there are bigger institutions such as Paramount and/or Lionsgate which I think would bring more success to the movie because of their history and distribution of recent Paranormal films.

LIONSGATEParanormal films similar to ours released & distributed by Lionsgate in the last 5 years are;-The Quite ones (April 2014)-The Possession (August 2013)-The Last Exorcism (August 2010)-The Haunting (March 2009)

As we can see from the films above that are similar to ours which lay in the paranormal sub genre category. Lionsgate distribute many horror movies and paranormal horror, all in which of these were fairly successful. This will give us an indication that Lionsgate are a reliable institution for us to go to and for them to distribute our movie to gain success and target a wide audience.

DREAMWORKS PICTURESUnfortunately DreamWorks do not have any recent paranormal sub genre horror movies distributed in recent years (Past 5 years) therefor it would be very convenient for them to distribute and market our movie as other institutions would be better at doing that, such as Lionsgate and/or Paramount Pictures.

There last Paranormal horror that DreamWorks Distributed was “The Ring” back in 2002 a long time ago.

DreamWorks usually distribute more of an animated movies such as Kung Fu Panda and Cars so it would not be suitable for us and for them to distribute a paranormal horror movie.

VANITYOur movie “Vanity” fits into the paranormal horror sub genre and is mainly aimed at the psychographic mainstreamers, it is also mainly aimed at the female gender due to paranormal horror having jump scares, whereas the male gender prefer more gore and violence which paranormal horror doesn’t show much of. It would be a typical Hollywood horror film and therefor would have a Halloween release date. In order for “Vanity” to target its market audience it would need to be distributed by a big company that usually releases horror movies and paranormal horror. An independent institution such as Film4 usually have a niche target audience, whereas my product is for mainstreamers. Therefore the will not distribute my product

PARAMOUNT PICTURES & LIONSGATE

Paramount Pictures who are a film studio, television production company and motion company distributor.Paramount Pictures is ranked as one of the big six film studios in Hollywood.

Paramount Pictures have had many success and generally distribute blockbusters, so my media project “Vanity” could be distributed by Paramount Pictures.However, they mainly distribute action adventure films that mainly target the male gender (opposite to our project) such as World War Z, although this action adventure film leads slightly towards horror even though Paramount Pictures do not distribute a wide range of horror films. I would prefer a distributor who does that.

Lionsgate has many subsidiary companies, one of which is “Summit Entertainment” which they have distributed a film similar to my own (Sinister) and has succeed. Summit was also responsible for the Twilight Saga. Therefor a vertical integrated company such as Lionsgate already have an expectation of quality and success, this may be associated with the audience.

Lionsgate tend to use social media platforms to inform and market to their audience of the new films to be released, this allows the film to be distributed to a large scale. This means Lionsgate do not have to work with another big institution, meaning its low costing and money making, which is what we want for our film. Lionsgate & Summit Entertainment distribute different types of films, ranging in genre although they have a high success rate in horror films

THE CONJURING & THE LAST EXORCIST

Budget: $20million Budget:$3million

Gross: $320million Gross:$80million

(PARAMOUNT PICTURES) & (LIONSGATE)

My Distributor & Why

After digging out research about well known media institutions, I found a particular institution that I would like to distribute my media product “Vanity”. Lionsgate.

Lets have a look at The Last Exorcism, released on August 27, 2010 (similar type of month we want to release and distribute our media product “Vanity”) and its distributed by Lionsgateproduction budget was only $1.8million and grossed over $67million worldwide. Really good figures considering its low budget. I think one of the major factors that contributed to the success of this film is how Lionsgate distributed it. In its opening weekend it grossed over $20million, the reason behind this is that Lionsgate distributed this movie to 2,874 theatres. This is the type of release I am looking for, for my own media product “Vanity” and hoping the same outcome will happen