1. My Magazine EvaluationBy Elliot Smith

2. My magazine pagesFront cover 3. My magazine pages Contents 4. My magazine pages Double page spread 5. Evaluation questions:In what ways does your media product use, developor challenge forms and conventions of real mediaproducts?How does your media product represent particularsocial groups?What kind of media institution might distribute yourmedia product and why?Who would be the audience for your media product?How did you attract/address your audience?What have you learnt about technologies from theprocess of constructing this product?Looking back at your preliminary task, what do youfeel you have learnt in the progression from it to thefull product? 6. After the completion of my magazine IDoes the masthead tellthought it would be a good idea to getfeedback. To see if it targeted my targetaudience effectively. Questionnaire you its a music magazine?I asked friends and family who had afond interest in music but also those Is the main image inappropriate? Yes, The word beatwho dont.The questions I asked were...tells us it is of a musicNo, the models are well dressed varietyand stylish. Yes.Do you think the magazine isNo.clear and easy to follow?Yes, the font used isNo, both models look mature girly and a beat in musicand comfortable in what they are is a constant rhythm.Yes, I believe it isYes, the pages are set out clearly.wearingSo you know what youre lookingWould you buy theIf you saw the magazine in aat.magazine if it was sold?Yesshop, would the front coverattract you towards it? Yes, in a instant!Do you think the magazine is Yes. The magazine iswell made?Yes, but better font colours refreshing and targets awould help wide audience.Yes, but it requires more work Yes, The front cover is very eye- YesYes, It looks very professionalcatching and makes me want toIt looks mature and well set see whats inside! Is it finished well?out Yes, its easy to identify what Yesthe target audience is.Yes, it looks great Yes, Id buy it in a flash. 7. In what ways does your media product use, develop or challenge forms andconventions of real media products? Front cover of Q magazine Main imageMastheadbarcodepriceSub-headingsThis an example of a publishedmusic magazine. It featuresvarious codes andHeading conventions. I used thismagazine as inspiration intowhat to put into my magazine. lure 8. In what ways does your media product use, develop or challenge forms and conventions ofreal media products?lureThis is my front cover of Beat MastheadThis is my final front Main image cover of my magazine.I have used variouscodes and conventions Headingoften seen on the frontof magazine coversbarcodeSub-headings price 9. In what ways does your media product use, develop or challenge forms andconventions of real media products? With the inspiration I received from the example I used similar codes and conventions in my own magazine. For example In the Q magazine the main image has direct eye contact with the audience. I mimicked this with my magazine as my image is directly facing the audience. Q magazine also has a lure in the form of free inside! 70- page special below it says WOMEN IN MUSIC. I used a similar lure in the form of free lipstick inside! 10. My research into social groups for musicmagazine ideasTwenty year olds EmoHipster/indieExamples of social groupsThe elderly rockers Middle classChav 11. Negative representations of women in various types of media 12. Positive representations of women in various types of media 13. How does your media product represent particular social groups?In my magazine I decided that I would use positive representations for the womenfeatured in my magazine. On the previous two pages there are positive representationsof women. And negative representations. They are not limited to one type of mediasource. But a variety.I focused on television shows, movies, books and video games as it captures a wide Varityin how women are displayed. Either as being a good role model for women. Or negative.Each women featured on the previous two slides have their positive or negativecharacteristic. For example Judge Judy (fig.1) upholds the law in court and is in a positionof high power.Irene Adler (Fig.2) is a female who betrays Sherlock for her own gain.PositivenegativeFig. 1 Fig.2 14. How does your media product represent particular socialBoth models are groups? The Gun symbol canfeminine in what represent the powerthey wear. Theyboth of these modelsdo not have ahave. Both are fiercelack of clothing,and independent inyet they dont their facial expressionlook like theyreand their bodywearing toolanguage.many layersTheir facialeither, just a expressions are split.reasonable In that the model onamount.the left has a playfulThere is sexualface. While theconnotations in their facial model on the rightexpressions. Both girls arehas a more seriouslooking at the reader with facial expression.eye contact looking freshNeither of thesefaced and in a good mood.facial expressions areHowever it isnt obvious , asthreatening. It alsothey are wearing a decentshows that girls canamount of clothing be serious, and playful 15. Examples of some media institutions 16. What kind of media institution might distribute yourmedia product and why?Looking at these twomagazines I believe that IPCmedia would represent mymagazine better than Bauermedia would.The reasons being is that Itried to set out my magazinewith a similar style of NME.While I believe that Heatdoes contain some of thefeatures in my magazine suchas the gossip listed on thecontent.Overall my magazine is moreakin to NME. 17. What kind of media institution might distribute yourmedia product and why? The type of media institution that might distribute my magazine would be IPC Media. The reasons being that some of the magazines what IPC media distribute already are in a similar style to my magazine. My target audience is young girls aged 15 to early twenties and i demonstrate this is my target audience by the use of colour , styles and language used. The colours throughout the magazine that are used are pinks, light blues, reds and black. The colours Pink and light blues represent females stereotypically. The red could indicate that the magazine may talk about love and relationships. While the use of black makes the magazine more formal. The style used in the magazine would attract my audience as it is set out like a real life magazine such as Heat and the main audience of Heat magazine is females. The images used in the contents and double e page spread are playful and girly. 18. Who would be the audience for your media product? My magazine is focused on females, They are based around the ages of 15-early twenties. Here are some examples of what my target audience would look like. 19. Who would be the audience for your media product? The reason why I chose to focus my magazine on young women is because I thought it would be a challenge coming from a male perspective. I had to look at what young girls and women liked to see in a magazine. I studied various magazines in detail and tried to see who their target audience, and why they were that target audience. For example when looking at the music magazine NME I saw that the target audience was probably males aged from late teens into their twenties and thirties who also had a interest in mainly rock with other niche genres of music. In my magazine I wanted to focus on one type of genre of music for my target audience. I chose mainstream for my target audience as it has a wide selection of artists branching off of it. So my target audience would find something for them in my magazine. 20. Who would be the audience for your media product?When thinking of my target audience i discovered that my target audience wouldbe Aspirers.My magazine highlights celebrity life. On my contents page theres mentions ofcelebrities splitting up, fights between rival artists and the fashion trends of thecurrent year. My target audience would enjoy this as they see the sort of lifecelebrities can get up to and would want that type of life.This is further explored in my double page spread with my chosen band. They arefamous and live quite a easy life, but have trouble with the press.Many of my target audience would dream of being famous and having a higherquality of life that fame brings.The magazine also is focused at mainstreamers in the sense that the music thatthe magazine focuses on is mainstream artists. 21. Who would be the audience for your media product? My demographic is girls aged 15 to their early twenties. They would mainly be targeted at the middle class section of society. My target audience would most likely be students at either secondary school, sixth form/collage or university. The target audience location would mainly be focused in the UK. My target audience would have similar interests in fashion, showbiz and music. My target audience would have a positive attitude. 22. How did you attract/address your audience?From looking at other magazines similar to the style I had hoped to use I saw therewere key similarities in attracting my audience. For example when I looked at Heatmagazine i saw that the majority of readers were young women. In this magazine incontained a lot of showbiz gossip and readers responded well to this. With this in mind idecided that i would merge showbiz gossip and mainstream music to form a magazinefor my target audience to suit not just one of their needs, but two.From looking at the feedback from my questionnaire I handed out, I can see that mymagazine was received positively. 23. How did you attract/address your audience?On my magazine there are lure which would attract my target audience to pick up mymagazine in shops and be interested in what they see. I used Exclusive interviewwhich would make people interested in the magazine as it uses the phrase exclusivewhich means once in a lifetime in the media sense.I also used Voted the UKs best girl magazine in order to appeal to the audience tomake them aware that its a magazine for girls and that it has a good representation bybeing called the best.I also used real world artists including Drake and Katy Perry to draw the audience inwith their popularity 24. How did you attract/address your audience?Masl;ows hierarchy was a way of looking at needs. In order to fulfil the safetyneed, the physiological need must be fulfilled and so on.Maslows Hierarchy of needs can be linked with my magazine in certain ways.When my audience buys my magazine they buy it because they wanted tobelong to a certain social group. So they know there are people with similartastes to them out there. They also gain esteem through reading the magazineas they look at the models and aspire to be like them in what they do, whatthey wear and how they act. 25. What have you learnt about technologiesfrom the process of constructing this product?Fig.1Fig.2In my magazine development I used the editing software Photoshop to manipulate myimages. My original photo (fig.1) has no editing done to it. I decided that I wanted tomake my models more brighter and colourful. I also wanted to focus the audience on themodels. But the brick wall behind them takes a lot of focus. In the edited image (Fig.2) Isuccessfully changed the image into what i wanted it to be. So the main focus is themodels. 26. What have you learnt about technologies from theprocess of constructing this product?In order to take the picture of my modelsI used a digital camera similar to the oneshown. After taking my pictures Iuploaded them onto a computer andused Microsoft PowerPoint 2007 tocreate my magazine.I then used paint and Photoshop toadjust the images and backgrounds.These tools have helped me greatly intocreating my magazine. 27. Looking back at your preliminary task, what do you feel you have learnt in the progressionfrom it to the full product?School magazineWhen creating my music magazine I took inspiration Music magazine from my School magazine but evolved it. I took ideas from the school magazine, but also implemented new ones. For example I created a lure in the music magazine which states there is a free lipstick inside. My school magazine lacks a lure. In my School magazine my model was facing away from the audience. However in my music magazine I changed this and instead had my models use eye contact to attract the audience. 28. Looking back at your preliminary task, what do you feel you have learnt in the progressionfrom it to the full product?School magazine contentsMusic magazine contentsWhen creating my contents page I used inspiration from my school magazine contents page forinspiration. The style I used in my music magazine is definitely different to the layout of myschool magazine. In my school magazine the pictures are layered on top of one another. While inmy music magazine they are spread out to give a sense of neatness with the music magazine asopposed to the school created magazine. I also a range of different images in my schoolmagazine. If i had the time to go back i would include a larger range of images in my musicmagazine. There is also more information set out on the music magazine. And its clearer tounderstand. 29. Looking back at your preliminary task, what do youfeel you have learnt in the progression from it to thefull product? I feel like I have developed my understanding of tools such as Photoshop and can use it more easily in my work. I have developed my understanding of looking at what a audience actually wants when they buy a magazine in the way that it isnt just as simple as someone buying a rock magazine purely for that one particular genre. Instead they look to be accepted when they buy the magazine. To have a sense of belonging. I also discovered that people arent black and white in their musical tastes. In my questionnaire I asked various people their opinions on my magazine. People who liked the metal genre could appreciate my magazine as much as those who liked pop music.