EVALUATION OF MAGAZINEFOLLOWING SEVEN HEADINGS.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4. Who would the audience be for your media product?5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product? (Screenshots will

help to illustrate this)7. Looking back at your preliminary task, what do you feel

you have learnt in the progression from it to the full product?

BRIEF

• brief is to produce the front page, contents and double page spread of a new music magazine

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Selling line

Masthead

Main Image

Sans Serif fonts

Consistent same colours

Main Cover line

BarcodeDateline

Other cover lines

Issue number

Exclusive featuresScanning features

FRONT COVER

In what ways does your media product use, develop or challenge forms and conventions of real media products?

On my magazine, I included a medium close up shot of the main article, the same as what is on Vibe magazine. The medium close up means you can see both aggressive emotions on both faces of the artists but also their “swagger”, the way they are dressed, to appeal to the target audience as it relates to them. The image of both magazines takes up most of the page so you can see they are the centre of attention, to grab people into reading about them. However a difference with both photos is that one is in black and white whereas the other is in colour. I thought to make my magazine look a little different, challenge conventions of colour images and use a black and white image so that it looks different to the rest of the magazine but also fits in with the colour scheme of the page.

IMAGE

In what ways does your media product use, develop or challenge forms and conventions of real media products?

You can see that both selling lines consist of similar aspects, as they are both released in the new year it means that they are reviewing what happened in the earlier year. They are also in the header so its visible but yet doesn’t overtake the whole page. The difference is the colour of the text to make them both fit in with the colour scheme.

A difference between both magazines front covers is that with the one I created, I included the issue number whereas Vibe magazine hasn’t. This is because as this is a new magazine out on the market, I need to show that this is the first one out to attract the audience to reading the first issue whereas Vibe magazine has been on the market for decades and are famous worldwide so do not need issue numbers.

SELLING LINE AND ISSUE NUMBER

In what ways does your media product use, develop or challenge forms and conventions of real media products?

MASTHEADBoth mastheads are clearly taking up around a fifth of the page to stand out and grab the audiences attention. However my masthead is in front of my main image because I want it to be visible as it’s the first issue out so the title “Clique” needs to be remembered.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Both magazine include sans serif fonts to fit in with the hip hop genre as you would relate more casual text to this target audience oppose to posh fonts. The colour scheme consists of the same red, black and white to stand out and appeal to different age groups. This a consistent theme on the front page to make it look professional. I have followed the same theme as Vibe magazine because vibe is a hip hop magazine which is really successful so by following the forms and conventions, my magazine can also be successful in the future.

The layout of the magazine is more or less like Vibe magazine, with the barcode in the same location and the date so that it is out the way and doesn’t make the page look to cramped. The cover lines are bold and persuasive to make the reader look inside the magazine and read on. The different colours of different words shows every page has individual features.

FONTS, LAYOUTS, COLOUR SCHEMES AND COVER LINES

In what ways does your media product use, develop or challenge forms and conventions of real media products?

CONTETNTS PAGE

CONTENTS TITLELOGO OF CLIQUE

DATE OF MAGAZINE

FEATURES TITLE

PAGE NUMBERS

SYNOPSIS OF EACH PAGE

MID SHOT OF MAGAZINE

In what ways does your media product use, develop or challenge forms and conventions of real media products?

One way in which I have followed conventions is by using the same layout for the title “contents”, as I thought it looks unique compared to other pages but also stands out with the bold, red coloured font. It also saves a lot of space for extra information to be included on the contents page and a bigger image can be added.

However one difference between Vibe and my magazine are the logos. On vibe magazine, the logo is behind the image which doesn’t really matter as anybody can recognise it but as my magazine is a new one on the market, it needs a clear logo so it can be recognised in the future. The colour scheme of the logo fits in with the page but this can be changed for future issues to match the colour scheme. The date is included on my page so people can tell what issue they are reading.

CONTENTS TITLE, LOGO AND DATE

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I used the same layout as Vibe magazine with the contents on the right hand side so people can easily see different pages in chronological order oppose to the information scattered all over the page. The page numbers are highlighted in red to stand out and attract the readers eye. The titles are in bold to stand out with a mid shot of the artist to show what he is wearing but also emotion on his face. The only difference is Kanye West is looking directly at the audience in the picture whereas my artist is looking at the contents title. The background of the picture has a street like effect with a brick wall which relates to the audience my magazine is aimed at.

CONTENTS AND PICTURE

In what ways does your media product use, develop or challenge forms and conventions of real media products?

One way in which I have followed conventions is by using a main image on the left side of the page so I don’t bore the audience with too much information. The clothes he wears are in contrast with the white background to make him look bold and stand out. However I have also used a caption next to him to summarise who the person is as the magazine is the first issue, so the audience need to know who is included in the magazine.

DOUBLE PAGE SPREAD

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The format of MFM title is the same as the WK as it stands out and shows the colour scheme running through the overall magazine. The slogan underneath the title is persuasive to show the groups motto and what they aim to achieve. The logo located is indicated in the right hand corner of the page so people viewing later on issues can notice that this is CLIQUE magazine. One difference is that I have included an extra image of the MFM crew above the text to show what people are included within the article.

How does your media product represent particular social groups?

Representation

My magazine represents teens between the ages of 15-19 who listen to hip hop music and are up to date with hip hop culture. I have followed the trend of using a male on the front cover, double page spread and contents page as looking at Vibe magazine, majority of the issues are about male stars who have a typical appearance of hoodies and caps so I followed this convention for my magazine. Their appearance and dress sense inspires people to read the magazine and my target audience are people who have a street wear kind of look such as caps, hoodies, chains etc.

Although images of female artists are not included, I have included names of people such as Rihanna on the front cover to show that female artists are written about within the magazine. Also hearing from my target audience, females do not mind seeing male artists as they find them good to look at and read about thus making them read on.

Through the representation of my magazine, I need the audience to understand and grasp the concept of hip hop and to start to like it. Many people believe to see hip hop as aggressive music, all about girls and money however hip hop as deep understanding lyrics that talk about how society is changing.

How does your media product represent particular social groups?

The features that represent hip hop

Strong eye look at the camera making eye contact which is also done in Vibe magazine to connect with the audience

Aggressive look indicates aggressive type of music from this artist, someone who is confident and proud of what they are doing and the music they’re producing

Representation of hip hop by using headphones showing he listens to music

Hoody he wears represents the clothes of a hip hop person as this is the typical clothes they wear

FRONT COVER

How does your media product represent particular social groups?

The features that represent hip hop

CONTENTS

The contents relate to hip hop as it contains information about it and different events

The font use relates to hip hop because it has an urban effect and suits the genre

The background of the image relates to the social group because it shows quite a ghetto vibe which can relate to the readers

The use of clothing with the cap and the chain represent the clothing of the people who read my magazine

How does your media product represent particular social groups?

The features that represent hip hop

DOUBLE PAGE SPREADImage represents social group of hip hop as it shows the people united as a type of “crew” or “gang”

Dress sense of the person with hoodie earphones represents hip hop culture however his facial expression goes against the aggressive look as he is smiling instead of looking angry.

Black and red dark colour scheme goes with the hip hop culture instead of being bright like a hip hop group

How does your media product represent particular social groups?

Race and ethnicityMost pages from Vibe magazine feature people who are from a black background such as Kanye West however I have challenged this by using an asian person on most of the pages because you don’t normally see this. This means the magazine reaches out to a variety of backgrounds.

Age and GenderThe age of the artists featured in the ,magazine range from 17-21, around the age group of my target audience as people can relate to this oppose to men who are over 30. The gender used is male as it appeals to teenage boys however on the front cover there are names included such as Rihanna to attract teenage girls.

Bauer is the ideal institution for distributing my magazine as not only do they have two very big successful magazines: Kerrang and Q, but also do not actually sell a hip hop magazine which means that there is a huge market space for my magazine Clique to fall into. Kerrang is a rock magazine and Q magazine a british best seller with a target audience of 16-25, around the same for Clique magazine which is an ideal match.

What kind of media institution might distribute your media product and why?

Bauer

What kind of media institution might distribute your media product and why?

Bauer

History of Bauer

Bauer media group is a company which operates in 15 countries worldwide which, selling up to 38 million copies of magazines a week which is why it is ideal for Clique because people can see and read it worldwide. A lot of people will also purchase it because as Bauer is so popular, so people will know that Clique will be a huge hit.

‘Q’ is a popular music magazine published once a month in the UK. The higher standards of photography and editing meant it had a lot of sales. Since the first issue, 1986, ‘Q’ has been a popular selling music magazine as the total circulation is 80,418. This proves to be successful as its also the UK’s top selling music magazine. Clique magazine will also feature high quality photography to boost up sales and have information which appeals to the audience and does not bore them.

High quality images

What kind of media institution might distribute your media product and why?

IPC media is another media institution which is successful with magazines however it already has a successful hip hop magazine on the market, Vibe. This means that if IPC distribute Clique, it either will decrease sales of Vibe magazine or I will not get much sales for Clique at all because more people will be interested in Vibe.

Who would the audience be for your media product?

With every image, the person is someone who is a young male around the age of 18 which is a mean age of the target audience and emphasis this. Their clothing relates to the audience of this generation as it is a style which many young individuals go for. The images represent hip hop in a positive way as it doesn’t show any swearing or explicit images but instead confident looks towards the audience making eye contact with them.

This relates to a multi cultural ethnicity crowd as although the images may contain people who are Asian, inside the magazine contain information about black and white artists such as Jay Z and Eminem.

My target audience will be towards the mainstream market as stars such as Jay Z and Kanye West (artists who are already successful) are featured within the magazine and follow the typical hip hop stereotype. As they are known worldwide and are very popular, my magazine will follow this set to this target audience.

The magazine will be aimed at people in the C and D range because as it will be set at a decent price, it will be affordable for the target market of students in college and universities.

Who would the audience be for your media product?

How did you attract/address your audience?

To attract the audience towards my magazine I created a questionnaire to see their thoughts and interests into what they would like to see. On the front page, most people said they would like to see one main image of the key singer which is what I did. I listened to the results I got for all pages so that it would please them into what they would see and read. Listening to people is the best thing to do because more sales will be paid.

How did you attract/address your audience?

The title is bold and takes up a fifth of the page so it can stand out and attract the readers eye. This follows a professional look looking at magazine such as Vibe, they use the same feature.

Using these cover lines attracts the audience because they use persuasive text and bold colour to attract the readers attention. Furthermore the variety of cover line texts means theirs a lot to talk about inside the magazine.

The features at the bottom of the page would attract the audience because it shows it is suitable for a young teenage market as it includes website and smartphone features. It also says the age it is suitable for.

The header at the top of the page is like the selling line, which is persuasive and engages the reader to read on to see the best aspects of 2012.

Main selling hip hop artist with good fashion sense looking directly at the camera to engage with the audience.

How did you attract/address your audience?

This main heading saying contents clearly lets people see what the page is about

Features section attracts the audience because people can see what's included within the magazine and persuasive text makes them read on

The image as you can see relates to hip hop as you can see the urban background which makes people see that the magazine is all about the actual genre. As you can see in my questionnaire most people wanted to see fashion with hip hop stars and you can notice that the close up allows you to see all the clothes the model is wearing.

How did you attract/address your audience? Seeing the title big and bold means it is eye catching and potentially means that the reader will read on.

Description about the artist will let people know about who he is, what he has done

Looking straight at camera to connect with the audience means audience think they are involved.

Persuasive text about music industry will make reader read on because the questionnaire showed most people wanted to know about the music industry

What have you learnt about technologies from the process of constructing this product? (Screenshots will help to illustrate this)

The first image which I have taken is then edited to use as the final image. First step which I learnt is to use the polygonal lasso tool which allows you to cut out the background to get the professional look I wanted. I did this by firstly using the zoom function so that I could easily see how I can cut out the image.

I used image adjustments to get a better quality for the image by changing the vibrance and exposure levels. This means it makes it look more professional.

Using the feature black and white, colour balance and saturation allowed me to create the image into black and white so that it fits in with the colour scheme.

What have you learnt about technologies from the process of constructing this product? (Screenshots will help to illustrate this)

Here I’ve created a new page for my magazine (front cover). As you can see the size is A4 to fit a magazine page. Once my page was created I then inserted my edited image. I also inserted the image onto a new layer to make organisation and editing easier when the page starts to fill up.

The title I added was from a website called dafont.com. This website has many fonts which are unique and actually come underneath the category “urban fonts”, fitting into the theme.

What have you learnt about technologies from the process of constructing this product? (Screenshots will help to illustrate this)

To create the text on the page you first click on the T tool. From there you type what text you want and can change the font, size and how it is aligned in the tool bar at the top of the page. You can also change the colour of the font to suit the page and colour scheme. I used different fonts and colours to follow traditional magazine styles and attract the audience to read the page as each individual font, shows a different page or what's included inside the magazine.

What have you learnt about technologies from the process of constructing this product? (Screenshots will help to illustrate this)

The shape tool allowed me to add different shapes to make my page follow a professional look. A range of both rectangles and circles were used to make my page look unique.

The barcode and a scanning code was taking off the internet to make the magazine legit and look as professional as possible. They are made to a suitable size so they can be seen easily on the page.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking at my preliminary magazine and my new magazine, I can see a lot of improvements. One example is the professionalism. As you can see in my main task, I have used more of the same colour scheme throughout to make it look professional and fit for purpose. More bold text is used on the main task to make it stand out and attract the audiences eye. The image also blends in with the colour scheme on the main task and the rule of thirds is used more appropriately. Although my preliminary magazine looks quite professional, the page is cluttered with cover lines which don’t look professional and everything is on top if each other (although the colour scheme are up to standards). Photoshop tools have allowed me to present my information in a specific way, to appeal to the audience especially with my contents page as I have used a big image in black and white to fit with the colour scheme and ghetto look.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Use of actual title rather then logo means easily recognisable and follows hip hop genre

Use of header across the whole width of page makes the page look less cluttered and more professional

Issue number makes it look more professional to show its the start of a new magazine company

Quality of image is better on hip hop magazine and effects used to make it black and white to fit with colour scheme. Picture works better on the full product

Layout of full product is more professional and more organised then preliminary task where it covers most of the image

Extra features such as blackberry scanner which relates to audience who may have blackberry phones

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Logo in right hand corner looks much more organised and professional so people can recognise it instead of taking up loads of space

The title contents is huge on the full product because it stands out unlike the small one on the preliminary task

The huge image is effective on the main product because it takes your eye away from too much writing and looks professional

Full product is laid out in a way which is organised and isn't cramped with too much information as this is a hip hop magazine unlike the preliminary task which has too much information on one page