EVALUATION QUESTION 1In what ways does your media product

use, develop or challenge forms and conventions of real media products?

What genre is our music video?

The song by Emma Stevens ‘Riptide’, has a light-hearted country feel whilst also being very fitting to the pop genre. This allowed us to play around with our music video ideas and to mix and match conventions from different genres in order to create the best video for our chosen song.

Country Conventions in our video

Our artist, Emma Stevens, has very similar traits to Taylor Swift, who is a pop/country singer. Their similarities include playing instruments, a similar appearance and a similar sound. This allowed us to imitate some costumes of Taylor Swift and also some characteristics such as the ‘love story’ narrative.

Pop Conventions in our video

Goodwin proposed that some conventions in a music video include:-

Editing on the beat Protagonist image Narrative and performance of the song

Goodwin’s Theory

During the post-production stage of our music video, we paid close attention to one specific aspect of Goodwin’s theory which was editing on the beat. This was to create a professional feel and a flow of continuity which is vital in the making of a music video.

Another aspect we focused on was the relationship between the song and visuals. ‘Riptide’ is a song very much based on love, hence why we had both a male and female character in our video, who resulted in falling for each other at the end of the song.

Relationship between song and visuals (links to real products)

As mentioned in the previous slide, ‘Riptide’ is about the relationship that the singer has with her partner and the feelings she has for them.

The aforementioned similar artist, Taylor Swift, focuses on the theme of love in a lot of her songs and typically uses a male in the video also, which inspired us to include a partner in ours.

Taylor Swift – Love Story

Taylor Swift – Blank Space

Group 6 – Riptide

Location

Some people argue that location and famous landmarks are beneficial in a pop video as it allows the audience to get a feel of the area and they would be able to imagine the atmosphere because of the simulations associated with that place.

For example, we included London landmarks in our video which is associated with liveliness and ‘the capital of the world’.

Costume

The costumes we used for our music video were purely basic outfits as we were attempting to recreate the atmosphere of an ordinary teenage girl, in order for our target audience to relate to the video more easily.

How long should a music video be?

They tend to range between 2 and a half – 5 minutes as that is enough time for the video to have important aspects such as a narrative, but short enough for it to prevent the audience from getting bored and wanting to switch over.

Ours is 3:18.