The World at War - WWI: 1914-1918 The World at War - WWI: 1914-1918.
Europeana Awareness 1914-1918
of 29
-
Upload
slovenian-study-references -
Category
Documents
-
view
223 -
download
0
Transcript of Europeana Awareness 1914-1918
-
7/31/2019 Europeana Awareness 1914-1918
1/29
MScKarmentularSotoek
BredaKarun
-
7/31/2019 Europeana Awareness 1914-1918
2/29
Goodcommunication andabitofgoodluck
Nationallibrary/NUKandZavodJaraCoreteamandlocalorganisers
CoreteamandEuropeana+Oxfordteam
-
7/31/2019 Europeana Awareness 1914-1918
3/29
-
7/31/2019 Europeana Awareness 1914-1918
4/29
-
7/31/2019 Europeana Awareness 1914-1918
5/29
-
7/31/2019 Europeana Awareness 1914-1918
6/29
-
7/31/2019 Europeana Awareness 1914-1918
7/29
-
7/31/2019 Europeana Awareness 1914-1918
8/29
TacticsandstrategiesofSlovenianPRcampaing
-
7/31/2019 Europeana Awareness 1914-1918
9/29
Thefirstwelldonetask
WefoundagoodPRagency
whichisspecializedincommunicationofsocialtopicsinpublicenvironment
LoweAVANTA
-
7/31/2019 Europeana Awareness 1914-1918
10/29
Themaincommunicationgoalswere
to:
GetpleopleinSloveniatalkingabouttheprojectandconvincethemtoshareanduncovertheirfamilystory;
Popularizenewapproach crowdsourcing:Get
participation
of
anonymous,
ordinary
people.
-
7/31/2019 Europeana Awareness 1914-1918
11/29
Sloganoftheaction
Wecreatedourownslogan:AFarewelltoarms.Welcomethememmories.
ItisfromErnestHemingway sfamousnoveldescribingtheSoa'sfront
(riverSoa/Isonzois
nowadaysapartofSlovenianterritoty.)
Thesloganisareflectionaboutwarandpeace.
-
7/31/2019 Europeana Awareness 1914-1918
12/29
Promotionalmaterials
-
7/31/2019 Europeana Awareness 1914-1918
13/29
-
7/31/2019 Europeana Awareness 1914-1918
14/29
-
7/31/2019 Europeana Awareness 1914-1918
15/29
Localposters
-
7/31/2019 Europeana Awareness 1914-1918
16/29
Slike.priponke
-
7/31/2019 Europeana Awareness 1914-1918
17/29
-
7/31/2019 Europeana Awareness 1914-1918
18/29
BasicPRandcommunicationtool
Storytelling:
togenerateinterest,toopenupheartsandtostretchimagination;
Stories shouldcovereverydaylifeexperiencesoftheWWIinthefirstperson.;Authenticstoriesfromlocalpeople shouldbe
accompaniedbyimages, significantphoto Storiesshouldattrackattentionofrelevanttargetaudiencesandjournalists/press.
-
7/31/2019 Europeana Awareness 1914-1918
19/29
Zgodbapeter
-
7/31/2019 Europeana Awareness 1914-1918
20/29
Pressconference(s)andpresskitsfor
journalist 3events 3pressconferences:
InLjubljana,wherethenationalmediaisbased.
InNovaGorica,Celje:toattractinterestoflocal/regionalmedia veryimportant
Preeventcommunicationwithmedia!!!
-
7/31/2019 Europeana Awareness 1914-1918
21/29
Slikafiskovke
-
7/31/2019 Europeana Awareness 1914-1918
22/29
Slikapresskit
-
7/31/2019 Europeana Awareness 1914-1918
23/29
BasicclassicPR+digitalPR
Facebook,twitter,flicks(tryraisingawareness
amoungprofessionalpublic)
-
7/31/2019 Europeana Awareness 1914-1918
24/29
-
7/31/2019 Europeana Awareness 1914-1918
25/29
Howtheroadshowwouldbe
interestingforthemedia?Ourtaskwasalsotoorganizesuchkindofevent
tobeattractiveforthepress,aswell!
Goodideawas toinvitesomepeoplepersonally:somecollectors,wellknownlocalpeople,somepeopleweknowthatcantellinterestingstories. Weinvitedthemtocomeatthesametimeasmedia.
-
7/31/2019 Europeana Awareness 1914-1918
26/29
Invitethesupportersoftheevent:
wellknownpeople101yearsoldvisitorSlavko
Zupan
talkingwithMatej
Aron,
themayorofNovaGorica,attheroadshow
inNovaGorica
Famousslovenianimitator&actorinCeljePublicLibrary
-
7/31/2019 Europeana Awareness 1914-1918
27/29
LibrariesandMuseums
Turnintoalivelyandcolorfulmeetingof
historians,membersofveteransociety,localpeople,journalistsandinterestedaudience.
Invited
in
Nova
gorica:
students
of
media
studiestomaketheirownmovie,youngmembersoftheAssociationoftheIsonzo
solders.
-
7/31/2019 Europeana Awareness 1914-1918
28/29
-
7/31/2019 Europeana Awareness 1914-1918
29/29
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
