Sunghun Choi - Active Sport Tourism
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Transcript of Sunghun Choi - Active Sport Tourism
“In Praise of Idleness”
To be sport tourist and find identity
European Sport Tourism
Academic Conference
“ Active Sport Tourism in South Korea”
Sunghun Choi
Conception of Sports Tourism in South Korea
Mega Events in South Korea
Popular Sports in South Korea
Leisure Industries in South Korea
The future of Sports Tourism in South Korea
Topics
Sport Tourism?
Do you know?
Sport tourism refers to the experience of travel to engage in or view sport-related activities.
It is generally recognized that there are three types of sport tourism: Sport Event Tourism, Active Sport Tourism, and Nostalgia Sport Tourism.
Conception of Sport Tourism in South Korea
* from Wikipeidia
Conception of Sport Tourism in South Korea
Divided into Sport and Tourism
Lack of drawing attraction as a academic
Golfing and Scuba diving trip have been popular
Medical Tourism has good a reputation
Industrial Tourism and Eco Tourism
Sport Tourism has a potential growth
Mega Sports Events in South Korea
1986 Seoul Asian Game
1988 Seoul Olympic
2002 Korea-Japan FIFA Worldcup
2014 Incheon Asian Game
2018 Pyeongchang Olympic
Popular Sports in South Korea
Baseball
Soccer
Basketball and Volleyball
Golf
Ski and Snowboard
Leisure Industries in South Korea
Total: $237 billion
Sport: 5%
Tourism: 32%
Art: 1%
Entertainment: 43%
Etc.: 19% * from Bank of Korea(2008)
The Future of Sport Tourism in South Korea
Need convergence in Sport and Tourism, Culture and Arts
Receive more attraction from Government
Consider economic benefit and sports value
Find leisure Identity
Develop policies and promotion, programm