Euromed Management Research Year Book

ReseaRch YeaRBook2010-2011

Contents

• Editorial

• Euromed Management Research Priorities

• International Scientific Committee

• Research Output- Research Priority 1: Market, Corporate, and Individual Behaviours in Euro-Mediterranean, Emergent, and Subsistence Marketplaces

- Research Priority 2: The Management of Diversity and Managing Across Cultures

- Research Priority 3: Environmental and Ethical Dimensions of Businesses and Organisations

- Research Priority 4: Strategies, Markets, and Customers in Entertainment, Sports, Healthcare, and Maritime Industries

- Research Priority 5: Managing Networks, Value Chains, and Entrepreneurship

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• Books

• Editorial Activities - GBOE - Editorial Boards

• PhDs & HDRs

• Research Chairs

• International Activities

• Doctoral Programmes

• Research Assistants

• Faculty Members

Discovery consists of seeing what everybody has seen and thinking what nobody has thought._Albert Szent-Györgyi

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Research is central to Euromed Management’s mission and vision, such

that all our research activities are organised around research priorities that

correspond to Euromed Management’s strengths and areas of expertise.

Our research priorities translate Euromed Management’s strategic

positioning into research activities and strengthen the links of research

with both educational programmes and economic partners. These priorities

help define the profiles and research fields of new faculty members, as

well as our choice of image-building activities, including conferences,

workshops and seminars. They further guide choices of partnerships with

businesses and organisations and the development of research chairs.

This research yearbook is organised around the five research priorities

defined for the duration of Euromed Management’s strategic plan. Within

each priority, we present major projects and events that have taken

place during the year, along with academic contributions by Euromed

Management, including scientific journal articles, conferences, books,

and case studies. We consistently encourage the publication of academic

journal articles and conference papers but also favor research activities

more closely related to managerial concerns, such as the development of

networks and events that bring together managers and scholars. We are

proud of the growth of our research output and express great thanks to

all the faculty members who have contributed to this exciting endeavour.

Our research activities have certainly facilitated Euromed Management’s

accreditation by Equis, the AACSB, and the Association of MBAs.

Research at Euromed Management should be diverse, imaginative, and

scientifically irreproachable. It also should answer questions relevant

to managers. Therefore, we will continue to develop research chairs

and management networks within which scholars and executives may

interact. We believe that through research, we can develop knowledge

and share our enhanced understanding with students, executives, and

fellow academics.

—Bernard BelletanteDirector General and Dean

—Dwight MerunkaDirector of Research and Doctoral Programmes

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Euromed Management Research Priorities• Market, Corporate, and Individual Behaviours in Euro-Mediterranean,

Emergent, and Subsistence Marketplaces

• The Management of Diversity and Managing Across Cultures

• Environmental and Ethical Dimensions of Businesses and Organisations

• Strategies, Markets, and Customers in Entertainment, Sports, Healthcare,

and Maritime Industries

• Managing Networks, Value Chains, and Entrepreneurship

International Scientific CommitteeEuromed Management’s research policy and organisation is validated

by an International Scientific Committee composed of the following members:

• Prof. Walter BaetsDirector, Graduate School of Business, University of Cape Town, South Africa.

• Prof. Celia De AncaDirector, Centre for Diversity in Global Management, Instituto de Empresa, Madrid, Spain.

• Prof. Maria Tereza Leme FleuryFaculdade de Economia e Administraçao, Universidade de Sao Paulo, Sao Paulo, Brazil.

• Prof. Robert GalliersProvost and Vice President for Academic Affairs, Editor-in-Chief of Journal of Strategic Information Systems, Bentley College, Waltham, Massachusetts, USA.

• Prof. John LuizDirector of International Programmes, Wits Business School, University of Witwatersrand, Johannesburg, South Africa.

• Prof. Dwight MerunkaDirector of Research and Doctoral Programmes, Euromed Management, and Professor, IAE Aix, University Paul Cézanne, Aix-Marseille, France.

• Dr. Dominguez RicardoChief of Staff, Office of the Secretary General, Organization of American States, Washington DC, USA.

• Prof. Michael WoodProfessor of Management, University of Notre Dame, Freemantle, Australia.

• Prof. Luk WarlopProfessor of Marketing, Katholieke Universiteit Leuven, Belgium and Norwegian School of Management, Oslo, Norway.

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*Centre National de la Recherche Scientifique

Euromed Management Publications

2007-2008 2008-2009 2009-2010 2010-2011

Articles (Total) 92 96 127 135

A and B Articles

Other Academic Articles

Professional Journal Articles

Book Chapters 33 22 33 37

Books 3 4 10 14

Research Papers Presented

at Conferences75 71 81 95

Case Studies (published in a case

clearing house)5 7 6 10

Total 208 200 257 291

Number of CNRSRated Articles 2007-2008 2008-2009 2009-2010 2010-2011

4 Star CNRS Articles 1 1 2 2




Total Number of Stars 15 33 74 64

14 11 32 23

36 45 40 39

42 40 55 73

Research Output

Market, Corporate, and Individual Behaviours in Euro-Mediterranean, Emergent, and Subsistence Marketplaces

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Research Priority ·1 ·

Major emerging markets overcame the recent financial

crisis by taking the driver’s seat in the global economy

and are likely to dominate the economic stage in

the 21st century. In the meantime, Arab revolutions

have effectively highlighted the risks associated

with economic and social stagnation. Euromed

Management’s mission – to promote economic

development in the Mediterranean area by training

responsible managers – thus appears more relevant

than ever. It is now the responsibility of all stakeholders

(businesses, consumers, policy-makers) to determine

whether the Mediterranean will become an area of

shared prosperity, or a source of geopolitical tension.

In this context, this research priority’s objective is

to develop and disseminate managerially-relevant

knowledge that can facilitate long-run international

trade and capital flows in this region. To do so, we will

revisit established models, in light of the specificities

of emerging and developing markets, and propose

relevant approaches for conducting business. Research

production within this priority thus seeks to explore

a macro perspective (e.g., international economics,

international finance, geopolitics), the welfare and

development implications of business (e.g., corporate

social responsibility, micro finance, entrepreneurship),

and core management functions (e.g., finance, strategy,

marketing, human resource management). Our

research is funded in part by international agencies

(such as the World Bank and the Euro-Mediterranean

Forum of Economic Science Institute) and presented

at international conferences. Euromed Management’s

reputation as a credible research institution is thus

well established.

Key Words: Emerging Markets, Euro-Mediterranean Markets, Development Economics, Geopolitics, Informal Economy, Development.

—

RESEARCH PRIORITY COORDINATOR

Dr. Thomas Lagoarde-SegotAssociate Professor of Finance

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The FEMISE Association is a Euro-Mediterranean

network that currently includes 94 member institutes,

representing the 37 partners of the Barcelona Process

(27 EU members and 10 south Mediterranean partners),

with the primary objective of conducting research on

economic, social, and political economy topics that

have been defined as priorities for the region’s future.

Since 1997, the association has received support from

the European Commission, within the framework of

the MEDA Regional Programme. Prof. Jean Louis

Reiffers, Affiliate Professor of Economics at Euromed

Management, is President of the Scientific Committee

and Coordinator of FEMISE. As an active member

of the network, Euromed Management participates

in annual conferences, seminars, as well as general

assemblies, and internal consultations of FEMISE. It

holds the distinction of being the only business school

in the Euro-Mediterranean zone to be a member of

the forum. Prof. Bernard Paranque is the delegate

for Euro-Mediterranean Affairs and the FEMISE

correspondent for Euromed Management.

FEMISE ProjectsEuromed Management has been awarded a

research grant from FEMISE to contribute to the

research programme “Towards a New and Inclusive

Growth in the Euromed Region”, with the objective

of providing decision makers with elements

that encourage convergence within the Euro-

Mediterranean region. Dr. Boris Bartikowski,

Associate Professor of Marketing, is in charge of the

project “A Cross-Country Assessment of Well-Being

and Quality of Life in the Euromed Region: Models

and Measurements.” This project investigates

indicators and drivers of well-being and quality of

life, with a focus on consumption activities. The

research will compare Mediterranean countries

with their foreign counterparts in the EU to help

identify opportunities for societal development that

policy makers can pursue to promote convergence,

especially to the benefit of poor and disadvantaged

populations in the Mediterranean.

Dr. Alexis Guyot, Assistant Professor of

Finance, and Dr. Thomas Lagoarde-Segot,

Associate Professor of Finance, have created an

international consortium with Dr. Simon Neaime,

Professor of Finance at the American University

of Beirut. They secured funding from FEMISE for a

12-month research project on the theme “Financial

Integration, Shock Vulnerability, and Dominant

Foreign Investors: Implications for the Cost of

Capital in Emerging Markets.”

Projects & Events

Forum Euroméditerranéendes Instituts de Science Economique (FEMISE)

—Prof. Jean Louis Reiffers

—Prof. Bernard Paranque

—Dr. Boris Bartikowski

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EuroMeSCoConferenceIn November 2010, the EuroMeSCo Network

(Euro-Mediterranean Study Commission)

and IEMed (European Institute of the

Mediterranean) jointly organised the

2010 EuroMeSCo conference in Barcelona

entitled, “Euromed + 15: New Paths of

Cooperation Across the Mediterranean.” As

an active member, Euromed Management

participated in this network event, which

brought together distinguished experts

and scholars to debate the future of Euro-

Mediterranean politics in light of the new

geopolitical context. Prof. Yahia Zoubir,

Professor of International Relations and

International Management at Euromed

Management, took part in the EuroMeSCo

General Meeting to help define the Network’s

future research objectives.

World Bank Environmentally Sustainable Mediterranean Development Program (Sustainable MED)The “Environmentally Sustainable Mediterranean Development

Program” (Sustainable MED) seeks to shift the sustainable

development agenda from its current narrow environmental

focus at country levels to a broader, multi-sectoral, economic

focus. This will facilitate moving environmental management

into the mainstream of the economic development agenda

of southern and eastern Mediterranean countries. Following

a common vision, this programme aims to generate and

diffuse knowledge in order to create necessary conditions for

implementing appropriate political measures that affect the

environment, as well as supporting informed decision making.

Every two years, Sustainable MED publishes a report with a

thorough analysis of major environmental issues linked to

economic development in southern and eastern Mediterranean

countries. Work on the first issue spread over 11 months and

was managed by the World Bank, along with a consortium of

partners including the Blue Plan (UNEP/ MAP/MAP), European

Investment Bank, Agence Française de Développement, AFD

(French Development Agency), and the FEMISE Association.

Hired as short-term consultants on the project, Dr. Julien

Hanoteau, Associate Professor of Sustainable Development

and Economics, and Dr. Thomas Lagoarde-Segot, Associate

Professor of Finance, have taken responsibility for two sections

of the report, focusing on “Promoting Tradable Rights and

Payments for Ecosystem Services” and “Environmental and Social

Governance,” respectively.

—Prof. Yahia Zoubir

—Dr. Julien Hanoteau

—Dr. Thomas Lagoarde-Segot

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Articles Abaaoukide, K. & Bentaleb, C. (2011)La gestion de l’urgence dans les PME au Maroc : perceptions et pratiques de gestion. Management & AvenirNo. 43, 77-97.

Bentaleb, C. & Louitri, A. (2011)La construction de la croissance des PME au Maroc. Management & AvenirVol. 43, 12-15.

Caru, A. & Cova, B. (2011)Autenticita mediterranea al di la degli stereotipi. Economia & ManagementVol. 4, 2-8.

Cova, B. & Orsini, J. (2010)Une diète méditerranéenne pour l’hyper consommateur.Annales Méditerranéennes d’Economie Vol. 2, 104-124.

Gimet, C. & Lagoarde-Segot, T.(2011)A closer look at financial development and income distribution. Journal of Banking and FinanceVol. 35, Issue 7, 1698-1713.

Hahn, T., Figge, F., Liesen, A.& Barkemeyer, R. (2010)Opportunity cost based analysis of corporate eco-efficiency, a methodology and its application to the CO2-efficiency of German companies. Journal of Environmental ManagementVol. 91, No. 10, 1997-2007.

Leoni, P. (2010)Downside risk of derivative portfolios with mean-reverting underlyings. Financial Risk ManagementVol. 7, No. 3, 47-56.

Malone, S. & ter Horst, E. (2010)The Black Market for Dollars in Venezuela. Journal of Emerging Markets, Finance and TradeVol. 46, No. 5, 67-89.

Peret, C. & Paranque, B. (2010)Les nouvelles dynamiques `de la solidarité intergénérationnelle et de la protection contre les risques de la vie en Algérie. Les Cahiers du CREADVol. 91, 131-167.

ter Horst, E., Rodriguez, A., Gzyl, H., & Molina, G. (2010)Stochastic volatility models including open, close, high and low prices. Quantitative Finance DOI10.1080/14697688.2010.492233.

ConferencesAugier, P., Cadot, O. & Dovis, M.(2010)Imports and TFP at the firm level: The role of absorptive capacity. 12th Annual Conference of the European Trade Study Group, Lausanne, Switzerland, 9-11 September 2010.

Ben Larbi, S. (2010)Enjeux stratégiques, options cachées et conditions d’éligibilité d’une opération OBO. 6th International Finance Conference, Hammamet, Tunisia,10-12 March 2011.

Ben Larbi, S. & Tétard, C. (2011)Identification des critères de pré-investissement retenus par les sociétés de capital risque : une étude exploratoire. 6th International Finance Conference,Hammamet, Tunisia, 10-12 March 2011.

Gimet, C., Lagoarde-Segot, T. (2011)Global crisis and financial destabilization in ASEAN countries. A microstructural perspective. The 9th Infiniti Conference onInternational Finance, Trinity College, Dublin, Ireland,13-14 June 2011.

Malone, S., Rodríguez, A. & ter-Horst, E. (2011)The GARCH structural credit risk Model. XVIII Finance Forum, Alicante, Spain,18-19 November 2010.

Malone, S., Rodríguez, A.& ter-Horst, E. (2011)The GARCH structural credit risk model. 2nd HEC Finance and Statistics Conference, Paris, France, 8 October 2010.

Publications

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Micheletti, P. (2010)Contradiction et création : une alliance de raison. IV Forum Environment, Innovation & Sustainable Development at Euromed Management, Marseilles, France, 7-8 October 2010.

Vial, V. & Prévot, F. (2011)The effect of firm-level corruption on foreign direct investment survival in emerging economies: Empirical evidence from Indonesia.Academy of International Business Annual Meeting, Nagoya, Japan,24-28 June 2011.

Vial, V., Prévot, F. & Hanoteau, J.(2011)The effect of bribe payment on the liability of newness in a corrupted environment. Babson College Entrepreneurship Research Conference, Syracuse, New York,8-11 June 2011.

Wang, H. (2010)Industrial policy of electric vehicles in China: the interaction between central government and Shanghai government. International Seminar of the Institute for Studies in Industrial Development (ISID), New Delhi, India,19-20 November 2010.

Wang, H. (2010)Developing electric vehicles in China: new technologies, corporate strategies, public policies.Politecnico Di Torino, Torino, Italy,21 January 2011.

Wang, H. & Kimble, C. (2011)Business model innovation in the Chinese electric vehicle industry.19th GERPISA International Colloquium: Is the Second Automobile Revolution Underway?Paris, France,8-10 June 2011.

Zen, A., Evaldo, J. & Prévot, F.(2010)Internacionalização de empresas em cluster e a influência dos recursos: um estudo de casos em clusters vitivinícolas no Brasil e na França. XXXVI Encontro da ANPAD, Rio de Janeiro, Brazil,25-29 September 2010.

Zen, A., Ghedine, T., & Prévot, F. (2010)A influência da internacionalização no desenvolvimento de recursos e capacidades vinculadas à estatégia de operações da firma: o caso Marcopolo S.A. SIMPOI, São Paulo, Brazil, 25-26 August 2010.

Zoubir, Y.H. (2011)US foreign policy towards MENA state in general and Algeria in particular. The Project for the New Arab Century: Is Algeria Next? London, UK,1-3 April 2011.

Book ChaptersCova, B. (2011)Il Made in Italy: Dopi i capitani d’industria e i creativi, gli artigiani?, In Bucci, A., Codeluppi, V. & Ferraresi, M. (Eds.), Il Made in Italy (pp. 137-144). Roma: Carocci.

Leoni, P. (2010)Managerial methods to control derivatives losses. In C.V. Karsone (Ed.), Finance and Banking Developments (pp. 179-184). New York: Nova Science Publishers.

Paranque, B. & Cova, B. (2010) The individual-collective dialectic in management sciences. A re-reading based on the interpellation of finance from a marketing standpoint. In T. Lagoarde-Segot (Ed.), After the Crisis: Rethinking Finance (pp. 17-34). New York: Nova Science Publishers.

Zoubir, Y.H. (2010)Algeria. In World Almanac of Islamism (pp. 1-12). New York: American Foreign Policy Council and Rowman & Littlefield Publishers, Inc.

Zoubir, Y.H. & Darbouche, H. (2011)Algeria. Quale futuro? In L’Africa Mediterranea, Storia e futuro(pp.27-49).Rome: Donzelli Editore.

Case StudiesDucassy, I. & Guyot, A. (2011) Cas Biomérieux / Danone : Structure d’actionnariat et décisions financières. Case Study CCMP N° F0498.

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The Management of Diversity and Managing Across Cultures

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Faced with increasingly global and fast changing

marketplaces, companies that understand the diversity

of their stakeholders are better equipped to thrive.

Recognising diversity as a driving factor of business

success requires understanding the range of ways in

which people experience unique and multiple social

identities.

Many firms are attempting to enhance their inclusion

of underrepresented individuals or practices through

proactive efforts to manage diversity. Managers

have the distinctive responsibility of exploring how

diversity influences organisational effectiveness,

and determining which specialised skills are needed

to cope with it; therefore, they must be open to

and cognizant of how to use human differences

to administer social environments, organisational

climates, and procedures. Decision makers expect

positive outcomes from diversity management, such

as fairness and equity, more effective internal and

external communications, greater responsiveness to

social and demographic changes, quicker resolution of

disputes, greater productivity, a better reputation as a

socially responsible company, and thus overall positive

effects on the bottom line.

Euromed Management faculty research efforts

acknowledge diversity in many forms (demographic,

cultural, geographic, psychological, and consumption)

as well as different research methods to explore it.

The overall aim is to offer a more complete picture

of the dynamics and consequences of diversity by

understanding its impact on outcomes at all levels:

individual, group, and organisational. In doing so,

managers may better address the challenges while

capitalising on the benefits of diversity.

Key Words: Diversity, Culture, Gender,

Age, Religion, Consumption, Language.

—


Dr. Boris Bartikowski,Associate Professor of Marketing

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Dr. Virginie Martin, Associate Professor of

Sociology and Political Science, and Thierry Brener,

Adjunct Professor at Euromed Management, worked

in collaboration with La Poste (one of the largest

employers in France) to provide answers about how

diversity management affects corporate performance.

They focused on five aspects of diversity management:

gender equality, the role of seniors, cultural diversity,

well-being on the job, and corporate governance. Their

six-month project featured collaboration with more

than 60 La Poste employees. As a result, the team

derived many valuable recommendations to help

implement and improve diversity management within

the company.

Anti-Consumption and Consumer Resistance

Euromed Management hosted the ”International

Centre for Anti-Consumption Research” (ICAR) and the

“New Approaches to Consumer Resistance” (NACRE)

symposium in 2010. Following this academic event,

the European Journal of Marketing (EJM) will publish

a special issue devoted to “Anti-Consumption and

Consumer Resistance: Concepts, Concerns, Conflicts,

and Convergence.” Prof. Bernard Cova, Professor of

Marketing at Euromed Management, is one of the

guest editors of this special issue. The main objective

of the symposium was to clarify the concept

models and consequences of anti-consumption and

consumer resistance. The two-day symposium was

followed by a round table organised at the European

Advances in Consumer Research Conference.

Projects & Events

Performance and Diversity: The “La Poste Project”

—Dr. Virginie Martin

—Prof. Bernard Cova

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The 3rd Intercultural Think Tank Dr. Valérie Angles, Assistant Professor of

International Management and Dr. Hilary Collins,

Associate Professor of Strategic Management, are

members of the Intercultural Think Tank, a group

composed of both professionals and academics

involved in cross-cultural issues. The group was

initiated by ITER France, a major nuclear fusion

project located in Cadarache (France) that involves

engineers from the European Union, China, Japan,

Korea, Russia, and the United States. Its aim is

to share experiences and knowledge about cross-

cultural issues such as expatriation, cross-cultural

training and preparation, the role of the family in

successful expatriation, and the development of

innovation in cross-cultural situations.

Global Research in Innovative Development Strategies (GRIDS)The GRIDS research group is led by Dr. Julien

Hanoteau, Dr. Thomas Lagoarde-Segot, and Dr.

Virginie Vial, all faculty members at Euromed

Management. Its mission is to bring new insight into the

complex interaction between economic development,

institutional change, and human development through

applied interdisciplinary research. A partnership with

the DEFI research unit (University of Aix-Marseille)

favors collaborative research and joint research projects

on these themes.

—Dr. Valérie Angles

—Dr. Hilary Collins

—Dr. Julien Hanoteau

—Dr. Virginie Vial

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—Dr. Thomas Lagoarde-Segot

Articles Chandon, J. L., & Bartikowski, B. (2010) Les risques liés à la transposition culturelle d’un questionnaire. Humanisme et Entreprise, Vol. 300, 5-16.

Cova, B., & Ozçaglar-Toulouse, N.(2010)Une histoire de la CCT française : parcours et concepts clés. Recherche et Applications en Marketing, Vol. 25, No. 2, 69-91.

Pignatel, I.(2011) La bonne gouvernance est-elle synonyme de création de valeur ? Euro-Mediterranean Economics & Finance Review, Vol. 6, No. 1, 92-112.

Tapia-Moore, E., & Meschi, P-X. (2010) Vitesse et Mode d’Internationalisation des PME. Management International, Vol. 15, No. 1, 87-98.

Valette-Florence, P., Guizani, H., & Merunka, D. (2011) The impact of brand personality and sales promotion on brand equity, Journal of Business Research,

Vol. 64, No. 1, 24-28.

Zoubir, Y.H. (2010) The United States and Algeria: The cautious road to partnership. Maghreb Center Journal, Vol. 1, Spring/Summer.

Zoubir, Y.H. (2011) The United States and Libya: The limits of coercive diplomacy. Journal of North African Studies,

Vol. 16, No. 2, 275-297.

Zoubir, Y.H. (2010) The Unresolved Western Sahara Conflict and its Repercussions. Journal of Middle Eastern and Islamic

Studies, Vol. 4, No. 2, 85-99.

Publications

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ConferencesAlbert, N., Becheur, I., Merunka, D., & Valette-Florence, P. (2011)The consumer’s passion for a brand: The importance of brand relationship constructs. 2nd Consumer Brand Relationship Conference, Winter Park, Florida, USA, 17-19 March 2011.

Albert, N., Fetscherin, M., Merunka, D., & Valette-Florence, P. (2011)Brand relationships, brand love and the consumer. 2nd Consumer Brand Relationship Conference, Winter Park, Florida, USA, 17-19 March 2011.

Angles, V. (2011)Le rôle des choix organisationnels des Firmes Multinationales dans le détournement de la norme ISO 9000 en Chine. 6ème Séminaire Interculturel Sino-Français de Canton, La Culture et le Management, 3-5 June 2011.

Bartikowski, B., & Walsh, G. (2010)The Effect of Corporate Social Responsibility on Customer Outcomes: The Moderating Role of Culture.Royal Bank International Research Seminar, Tokyo, Japan, 9-12 September 2010.

Bartikowski, B., & Walsh, G. (2010) How Corporate Associations Affect Customer Behavior: A Cross-Country Investigation. 7th Annual CIARG Conference, Hannover, Germany, 1-3 October 2010.

Bigo, V., & Martin, V. (2010) Diversity politics and the reproduction of gender hierarchies. European Group for Organizational Studies Conference, Lisbon, Portugal, 1-3 July 2010.

Carù, A., & Cova, B. (2011) Examining consumer fanaticism: Towards co-destruction of value. EIASM 6th Interpretive Consumer Research Workshop, Odense, Denmark, 6-7 May 2011.

Collins, H. (2010) The organizations moving but where are the organizational actors? An exploration of cultural and identity change. BAM 2010 Conference, Sheffield, UK, 14-16 September 2010.

Collins H., Crespin-Mazet F.,& Goglio-Primard K. (2011)Branding as a market shaping activity - a case study from the construction industry. 10th International Conference on Marketing Trends, Paris, France, 20-22 January 2011.

Cova, B. (2010)Les marketeurs sont-ils prêts à travailler avec les consommateurs les plus experts de leurs marques ? Une plongée dans le cas d’Alfa Roméo avec les Alfistes. Séminaire de GRETS, Paris, France, 14 December 2010.

Cova, B. (2011)Co-creation and co-destruction of value in a community setting. Seminar CRiAC Centre for Research in Advertising and Consumption. Bath, UK, 26 January 2011.

Cova, B. (2011) Putting consumers to work: Between co-creation and co-destruction of value. TTRA 2011 European Chapter Conference, Archamps, France, 11-13 April 2011.

Cova, B., & Cova, V. (2010)The faces of the new consumer (1990-2010) – A governmental process? European Conference of the Association for Consumer Research, London, UK, 30 June-3 July 2010.

Cova, B., Louyot-Gallicher, M., & Bonnemaizon, A. (2010)Une approche interprétative des moments de vérité. Les 15ème Journées de Recherche en Marketing de Bourgogne, Dijon, 18-19 November 2010.

Cova, B., & Pace, S. (2011)The Alfa/Alfisti co-creation experience. The Brand Camp, Universitätszentrum Obergurgl, Austria, 27 February -2 March 2011.

Cova, B., Pace, S., & Skalen, P. (2011)Value creation co-practices: methodological and theoretical considerations for studying community-firm collaborations. EIASM 6th Interpretive Consumer Research Workshop, Odense, Denmark, 6-7 May 2011.

Dalli, D., Cova, B., & Hemetsberger, A. (2011)Consumption communities as agents of change in the market process. EIASM 6th Interpretive Consumer Research Workshop, Odense, Denmark, 6-7 May 2011.

De Vecchi, D(2010) Pragmaterminology and firms. XII Symposium of the Ibero-American Terminology Network, Buenos Aires, Argentina, 14-17 September 2010.

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De Vecchi, D. (2011)Sens, signes, langage et formation. Actes du 5ème Séminaire d’Etudes du Groupe GEM, UPLEGESS, Lille, France, 9-11 March 2011.

Grenier, C., & Martin, V. (2010) Quand le relationnel est aussi affaire d’expertise - Proposition d’une grille de lecture non genrée du care. Colloque International,University of Lausanne, Switzerland, 2-3 September 2010.

Li, H., & Merunka, D. (2010)Eager vigilance in consumer response to negative information: The role of regulatory focus and information ambiguity. European Conference of the Association for Consumer Research, London, UK, 30 June - 3 July, 2010.

Martin, V. (2010)Entreprise et démocratie : une lecture politique et critique de l’organisation. Etats Généraux du Management, Paris, France, 22 October 2010.

Mazodier, M., & Merunka, D. (2011)The impact of sponsorship on brand loyalty. 2011 AMA Winter Educators’ Conference, Austin, Texas, USA, 18-20 February 2011.

Micheletti, P. (2010)Contradiction et création de valeurs : Une alliance de la diversité. 6ème Rencontres Internationales de la Diversité, Corte, Corsica, 30 September-1 October 2010.

Munos, A. (2011)Nouvelles attentes de consommation et stratégies d’innovation: applications au domaine des services, 16ème Conférence Internationale IBIMA, Kuala Lumpur, Malaysia, 29-30 June 2011.

Pignatel, I. (2011) La bonne gouvernance, est-elle synonyme de création de valeur. 6th International Finance Conference, Hammamet, Tunisia, 10-12 March 2011.

Richomme-Huet, K., & d’Andria, A. (2011)L’autre gestion des Hénokiens. Journée de Recherche du L@rem, Evry, France, 24 June 2011.

Taieb, B., & Bartikowski, B. (2010)Efficacité des sites web culturellement congruents : proposition d’un cadre conceptuel. 6ème Rencontres Internationales de la Diversité, Corte, Corsica, 30 September-1 October 2010.

Tapia-Moore, E. (2011)Les pionniers et les managers différent-ils dans leur façon d’aborder le processus d’internationalisation de leur entreprise ? Le cas des PME managériales françaises. 6ème Séminaire Interculturel Sino-Français de Canton, La Culture et le Management, 3-5 June 2011.

Yahiaoui, D., & Golli, A. (2010) The hybridization of HRM practices in Tunisian subsidiaries of French Multinationals. Academy of Management Annual Meeting, Montreal, Canada, 6-10 August 2010.

Zoubir, Y.H. (2010)The Maghreb’s resistance to democratization: What roles for the United States and the European Union? Third World Congress for Middle Eastern Studies (WOCMES), Barcelona, Spain, 19-24 July 2010.

Zoubir, Y. H.(2010) The emerging geopolitics in the Mediterranean and the Middle East: Implications for Euro-Mediterranean relations. Euro MeSCo-IEMed Conference, Barcelona, Spain, 17-18 November 2010.

Zoubir, Y.H. (2010) Quels partenariats internationaux face à des menaces transversales ? L’expérience américaine. Conférence Internationale, «Pour un partenariat sécurité et développement au Sahel», Commission Européenne, Brussels, Belgium, 25-26 novembre 2010.

Zoubir, Y.H. (2011)The failure of the new authoritarianism: Will the Arab world achieve its 1989?Conférence sur le changement politique en Tunisie et impacts sur la région de la Méditerranée,Tunis, Tunisia, 24-25 Mars 2011.

Zoubir, Y.H. (2011)Algeria’s policy towards Sub-Saharan Africa. AFRICOM conference, Dakar, Senegal, 18-23 March 2011.

Publications

18

Book ChaptersAghrout, A., & Zoubir, Y.H. (2010)Essay on the history of Algeria. In Europa Publications (Ed.), The Middle East and North Africa 2011 (pp. 1-32.) Abdingdon, England: Routledge.

Cayla, J., & Peñaloza, L. (2011)Mapping the future of consumers. In Zwick, D., & Cayla, J. (Eds), Inside Marketing: Practices, Ideologies, Devices (pp. 320-340). Oxford, UK: Oxford University Press.

De Vecchi, D. (2010)Langue comme facteur d’intégration et communication en entreprise. In Langue, Economie et Gestion, (pp. 63-76). Paris: Presses de la Sorbonne Nouvelle.

Merunka, D. (2010) Cannibalism. In J. Sheth & N. Malhotra (Eds.), Wiley International Encyclopedia of Marketing, Vol. 1, Marketing Strategy, (pp. 15-16). West Sussex, UK: John Wiley and Sons.

Micheletti, P., & Yousfi, H. (2011)Algérie: le leadership une question de posture manageriale. In Tous Leaders (Ouvrage collectif) (pp. 287-292), Paris: Editions d’Organisation.

Pignatel, I. (2011)La gouvernance, Chapitre 15. In Finance, 5th Edition (pp. 509-522). Paris: Editions Vuibert.

Zoubir, Y.H. (2010)Algeria. In M.P., Angrist (Ed.), Politics and Society in the Contemporary Middle East (pp. 177-202). Boulder, CO: Lynne Rienner Publishers.

Zoubir, Y.H. (2010)La Libye et l’Europe : realpolitik économique et réhabilitation du régime libyen. In A. Benantar (Ed.) Europe et Maghreb : voisinage immédiat et distanciation stratégique (pp. 401-418). Alger: CREAD.

Zoubir, Y.H. (2010)Islamist political parties in contemporary Algeria. In I.M. Abu-Rabi’ (Ed.), The Contemporary Arab Reader on Political Islam (pp. 247-271). London: Pluto Press.

Zoubir, Y.H. (2011)The Maghreb: Strategic Interests in America’s Challenges. In The Greater Middle East, The Obama Administration’s Policies (pp. 105-132). London: Palgrave MacMillan.

Zwick, D., & Cayla, J. (2011)Inside marketing: Practices, ideologies, devices. In Zwick, D., & Cayla, J.: (Eds.), Inside Marketing: Practices, Idéologies, Devices (pp.3-22).Oxford, UK: Oxford University Press

EditorialDe Barnier, V., Janizewski, C.A., Merunka, D., & Van Osselaer, S.M.J. (2011). Editorial: Marketingcommunications and consumer behavior.Journal of Business Research, Vol 64, Issue 1,1-2.

19

Environmental and Ethical Dimensions of Businesses and Organisations

20


This research priority pertains to corporate social

responsibility (CSR) and the ethical dimensions of

organisational decisions. Sustainability is a major

concern for businesses, governments, and individuals

and the concept of CSR is intimately related to

sustainable development, as well as to the recognition

of the need to integrate its social, economic, and

environmental pillars.

CSR objectives are defined on the basis of global

performance, socially and environmentally friendly

voluntary actions, the recognition of stakeholders

and of their legitimate claims, and the impact of this

vision on organisations’ decision-making processes.

Managing CSR issues is a challenge for business, and

significantly influences a company’s capacity to create

value for shareholders and society. This research

priority examines the concepts of CSR and business

ethics, corporate environmental management and

strategies, and governance of the natural environment.

It aims to strengthen knowledge linked to companies’

anticipation, analysis, response to, and leadership of

ethical issues and sustainable development in general.

Focusing on CSR is essential both from practical

and research points of view. Ethical, social, and

environmental issues already affect many business

realities and functional areas. They are controversial

and challenge the notions of value, well being, and

development. Critical issues include the concept of

sustainable performance and its measurement, at

both micro and macro levels, and the conditions

for innovation and radical change, in both social

and environmental areas. Because these issues

also relate to local politics, economy and finance,

cultures, religions, and habits, the research topics and

approaches are numerous, diverse, and far reaching. In

many cases, it is multi-disciplinary, seeking to better

understand organisational responses and strategies

vis-à-vis growing ethical and ecological concerns in

firms’ business environments.

Key Words: Business Ethics, Corporate Social

Responsibility, Sustainable Development, Ethical

Finance, Environmental Economics and Management,

Corporate Sustainability Strategies.

—


Dr. Julien HanoteauAssociate Professor of Sustainable Development Economics

21

An international academic network

funded by the German Federal Ministry

for Education and Research, SEABUS

comprises ten international research

institutions (e.g., Amsterdam Business

School, Yale University, University of Hong

Kong, University of Victoria, University

of Leeds), with the primary goal of

fostering conceptual and methodological

exchanges of innovative research on

environmental and social aspects in

business and management. Together

with other network members, Dr. Tobias

Hahn, Associate Professor of Corporate

Sustainability at Euromed Management,

served as a guest editor for special issues

of the journals Business and Society and

Business Strategy and the Environment.

(www.seabus-research.net.)

Value-Based Sustainability Analysis of Nordic CompaniesThe project “Value-Based Sustainability Analysis of Nordic

Companies” is funded by MISTRA, a Swedish foundation for

strategic environmental research. This joint project involves

Euromed Management, the University of Leeds, and the Institute

for Futures Studies and Technology Assessment in Berlin. The

focal research has involved an analysis of the sustainability

performance of Nordic companies, as well as the integration

of environmental, social, and management criteria in financial

market analysis, to produce a sustainability performance index

for Nordic companies. The project provides funding for a research

assistant at Euromed Management to address the quality of

corporate sustainability reporting. The project partners already

have published a pilot study on the carbon performance of the

pulp and paper industry and an article in the Journal of Business

Ethics on their underlying conceptual approach.

Corporate Responsibility Research Conference 2010: “Sustainability Management in a Diverse World”

In September 2010, the Corporate Responsibility Research

Conference (CRRC) was hosted at Euromed Management in

partnership with the University of Leeds and Queen’s University

in Belfast. The Organising Chair, Dr. Tobias Hahn, Associate

Professor of Corporate Sustainability, welcomed approximately

100 participants from 25 nations, providing a platform for

exchanges of ideas on various research topics: measuring CSR,

managing biodiversity, responsible leadership psychology,

innovation for sustainability, sustainable consumption,

sustainable entrepreneurship, CSR in times of crisis, CSR

strategies of multinationals and smaller enterprises, and

stakeholder management. The 2010 Corporate Responsibility

Research Conference, which also hosted a PhD Workshop, helped

Euromed Management re-enforce its leadership position in CSR

and sustainability research. (www.crrconference.org.)

Projects & Events

—Dr. Tobias Hahn

International Research Network on Social and Environmental Aspects in Business and Management (SEABUS)

22

The 7th Bentley Global Business Ethics Symposium Bentley University, Boston (USA), partnered with

Euromed Management to organise the annual

Bentley Global Business Ethics Symposium on

“Stakeholder Engagement in Practice: Global

Challenges, Possibilities and Limitations” at the

Euromed Management campus in Marseille. The

event was sponsored by the State Street Foundation,

with the support of the United Nations PRIME

(Principles for Responsible Management Education)

Initiative and one of France’s financial newspapers,

La Tribune. This symposium explored both the

moral imperatives that the stakeholder model

raises and the realities of managing multi-faceted

relationships in a complex environment. The

event, co-organised by Jean-Christophe Carteron,

Director of Corporate Social Responsibility at

Euromed Management, and Prof. Anthony Buono

from the Center of Business Ethics at Bentley

University, brought together international experts

for in-depth discussions of current practices

and challenges in business ethics, corporate

responsibility, and sustainability.

Responsible Managers’ NetworkThe Responsible Managers’ Network was launched in

2007 with 11 member companies and non-governmental

organisations (NGOs): Adecco, Armor Lux, Banque

Populaire, EDF, La Poste Group, ONET Group, Kinnarps,

Sodexo, Max Havelaar, Utopies, and ACIDD. It now has

13 members, with the addition of Cora and AG2R. The

network is managed by Jean-Christophe Carteron,

Director of Corporate Social Responsibility at Euromed

Management, and Anja Stoll, Key Account Manager

at Euromed Management, with the support of several

Euromed Management faculty members. The aim of the

network is to offer member organisations insight into

academic research linked to environmental and social

responsibility issues, while also providing academic

researchers access to managerial experience. The

Responsible Managers’ Network recently focused on the

valuation of organisational social capital, stakeholder

identification and management, business ethics,

business model innovation for sustainable development,

sustainable performance measures, and management of

the bottom of the pyramid. Another network with 12

new members started in October 2011.

—Jean-Christophe Carteron

—Anja Stoll

23

ArticlesAngelini, C., & Pignatel, I. (2010)La responsabilité sociale d’entreprise, un accélérateur de la prise en compte du genre. Management & Avenir, Vol. 38, 188-200.

Bigo, V. (2010)The care paradox: devaluing and idealising care, the mother, and Mother Nature. International Journal of Green Economics, Vol. 4, No. 2, 117-133.

Courtois, S., Gombart, C., Pignatel, I., & Brown, A. (2011)Multiple directorships and CAC-40 natural environmental disclosures. Journal of the Asia-Pacific Centre for Environmental Accountability, Vol.17, No.1, 28-45.

Ducassy, I. (2011) Responsabilité sociale et performance boursière : l’exemple de la crise financière des subprimes. Revue Sciences de Gestion, Vol. 83, 153-170.

Figge, F., Hahn, T., & Illge, L. (2010)Nachhaltigkeitsleistung von Unternehmen bewerten mit dem Sustainable Value: Von Schadens- zu Opportunitätskosten. Ökologisches Wirtschaften, Vol. 3, 30-34.

Guyot, A. (2011)Efficiency and dynamics of Islamic investment: Evidence of geopolitical effects on Dow Jones Islamic indexes. Emerging Markets Finance and Trade,Vol 47, No.6, 105-127.

Hahn, T. & Figge, F. (2011) Beyond the bounded instrumentality in current corporate sustainability research: Toward an inclusive notion of profitability. Journal of Business Ethics, Vol. 104, 325.345.

Hahn, T., Figge, F., Liesen, A., & Barkemeyer, R. (2010)Opportunity cost-based analysis of corporate eco-efficiency: A methodology and its application to the CO2-efficiency of German companies. Journal of Environmental Management, Vol. 91, No.10, 1997-2007.

Hahn, T., Kolk, A., & Winn, M. (2010) A new future for business? Rethinking management theory and business strategy. Business & Society, Vol. 49, No. 3, 385-401.

Peterson, R.A., Albaum, G., Merunka, D., Munuera, J.L., & Smith, S.M. (2010)Effects of nationality, gender, and religiosity on business-related ethicality. Journal of Business Ethics, Vol. 96, 573–587.

Paranque, B. (2010)La nécessité d’une alternative à la création de valeur actionnariale. Economies et Sociétés, Série «Entreprise et finance,» Vol. 11, 1721-1744.

Tower, G., Raja Ahmed, R.A., Pignatel, I., & Hahn, T.(2011)Transparency of social and environmental disclosures by the top French companies. Journal of Contemporary Issues in Business and Government, Vol. 16, No. 1, 27-51.

ConferencesAngelini, C., Lombardo, E., & Goglio-Primard, K. (2011) Les effets inattendus des stratégies de rupture : le cas de trois entreprises engagées dans la RSE. CRESCEM, Tours, France, 9 March 2011.

Comyns, B. (2010)Can the market for corporate environmental reporting be classified as a market for lemons? Corporate Responsibility Research Conference, Marseille, France, 15-17 September 2010.

Franklin-Johnson, E., & Richomme-Huet, K. (2011)La gestion de la RSE pendant la crise : une analyse des entreprises du CAC 40 durant les années 2006-2010. Journée de Recherche du L@rem Evry, France 24 June 2011.

Hahn, T., Figge, F., Pinkse, J., & Preuss, L. (2010) Trade-offs in corporate sustainability: Towards an analytical framework. Academy of Management Annual Meeting, Montreal, Canada, 6-10 August 2010.

Hahn, T., Figge, F., Pinkse, J., & Preuss, L. (2010)Rethinking the foundations of corporate sustainability: Moving from win-win to trade-offs. SAMS/JMS Conference 2010, Loughborough, UK, 27-29 September 2010.

Publications

24

Hanoteau, J. (2010)Carbon and the competitiveness of shipping. 4th Euromed Management Maritime Forum 2010, Marseille, France, 14 September 2010.

Leoni, P. (2010)Entry, accuracy of beliefs and long-run survival in Cournot Games. XI JOLATE, San Luis Potosi, Mexico 23-25 September 2010.

Merunka, D., & Peterson, R.A. (2010) Convenience samples of college students and research reproducibility: An empirical investigation. 4th German-French-Austrian Conference on Quantitative Marketing, Vienna, Austria, 16-18 September 2010.

Micheletti, P. (2011)La polémologie managériale appliquée à la performance de la PME. 10ème Symposium International MDI, Algiers, Algeria, 22-23 May 2011.

Micheletti, P. (2011) L’organisation apprenante en quête de valeurs. 13ème Université de Printemps et de l’Audit Social, Agadir, Morocco, 1-2 June 2011.

Paranque, B. (2010) Au-delà de la création de valeur actionnariale ? Colloque International Management des entreprises de l’économie sociale et solidaire. Quelles spécificités ?Lyon, France, 4-5 November 2010.

Paranque, B. (2010) About finance and society. International Federation of Scholarly Associations of Management Conference, Paris, France, 8-10 July 2010.

Pignatel, I., Angelini, C., & Lombardo, E. (2011) Performance environnementale, performance financière et gouvernance. Colloque AFC-CSAER, Paris, France, 13-14 June 2011.

Richomme-Huet, K., & d’Andria, A. (2011)DRH de demain, expert ou contre-expert de l’absurde ? 11ème Rencontres sur la Prospective des Métiers, Paris, France,10 March 2011.

Tramontano, R. (2011)Gouvernement d’entreprise et responsabilité sociale des entreprises. 6th International Finance Conference, Hammamet, Tunisia, 10-12 March 2011.

Book ChaptersBen Larbi, S., & Lacroux, A. (2011). RSE et performance sociétale : vers un renouvellement du paradigme de la valeur. In L. Berger (Ed.), L’alter Management (pp. 63-89). Paris: Hermes Science Publications–Lavoisier.

Myers, P., & Nelson, T. (2010). Considering social capital in the context of social entrepreneurship. In A. Fayolle, (Ed.), The Handbook of Research on Social Entrepreneurship (pp. 269-283). Cheltenham, UK & Northampton, MA, USA: Edward Elgar.

25

Strategies, Markets and Customers in Entertainment, Sports, Healthcare and Maritime Industries

26


This research priority is linked to business

areas, markets, and activities in which Euromed

Management has developed expertise in both

research and management education. All industries

(sports, entertainment, healthcare and maritime) are

facing structural evolutions (building new arenas,

development of on-line betting markets, reform of

ports, reform of healthcare systems) and represent

various opportunities for researchers linked to the

Euromed Management clusters, and backed by

multiple companies and organisations. Research

fields in this priority are cross-disciplinary, borrowing

concepts, methods, and research paradigms from

economics, management, psychology, sociology, law,

and operational research.

Sports, entertainment, and media research at Euromed

Management includes marketing (e.g., branding,

advertising, sponsorship, celebrity endorsement),

ticketing and services, facility and event management,

information technology, responsible strategies, and

CSR issues. Research in the social and health sectors

focuses on services for the elderly and disabled

people; research in maritime affairs includes maritime

safety, maritime law, marine environment protection,

shipping operations, and improving the efficiency of

maritime transport.

This research priority works in close collaboration

with industries and managers and is active in the

organisation of annual events that bring together

professionals and academics, including: SportMed, the

Media Forum, the Maritime Forum, and the Social and

Healthcare Research Colloquium. These events offer a

means to develop research collaborations, such as the

Euromed-Kurt Salmon annual study of Finances and

Perspectives in Football.

Key Words: Cluster, Sports, Entertainment,

Healthcare, Maritime Industries, Events.

—


Dr. Jean-Philippe DangladeAssistant Professor of Marketing

27

Euromed Management, Kurt Salmon, KGA, the

University of Marrakech, and the Moroccan

Ministry of Youth and Sports organised the 2011

SportMed Colloquium in Marrakech. The event

took place in Marrakech’s new stadium where

members of FIFA (Federation International

Football Association), CAF (Conference African

Football), football clubs, and sponsors discussed

the theme: “The Professionalisation of Football in

Africa: The Case of Morocco.” They concentrated

on defining a path toward professionalisation

adapted to the unique realities of African

football. Euromed Management, Kurt Salmon,

and the Law Offices of KGA have initiated an

annual series of conferences, dedicated to the

economic development of football in Africa.

The 4th Euromed Management Maritime ForumThe Mare Forum’s Managing Director, Jannis Kostoulas,

Dr. Niko Wijnolst, Affiliate Professor at Euromed

Management and Chair of the European Network of

Maritime Clusters, and Dr. Laurent Fedi, Associate

Professor of Maritime Law at Euromed Management,

chaired the 2010 edition of the Maritime Forum: “Can

Climate Change Actions Revitalise the Shipping Markets?”

The conference examined topics such as the world

economy and trade forecasts, Euro-Mediterranean

cooperation in ports and shipping, the revitalisation

of shipping industries, and financing in the shipping

industry. Ship owners and representatives of the French

maritime cluster, as well as international representatives

of the maritime industry came together to discuss the

future of shipping and maritime markets.

Projects & Events

—Dr. Laurent Fedi

SportMed: The 5th Sports’ Law and Management Colloquium

28

The 5th Euromed Management Media Forum The 5th Media Forum took place at Euromed

Management in March 2011, organised by Prof.

Lucien Veran, Affiliate Professor at Euromed

Management and Professor at the University Paul

Cézanne in Aix-Marseille. Through the participation

of the Entertainment and Media cluster at Euromed

Management, professional associations (Gamesud,

Medmultimed, Polesud Image), partners, companies,

and institutions (Radio France, Médiamétrie,

NBC Universal Network, L’Express, Roularta, Spir

Communication), the 2011 Media Forum enabled

professionals, creators, producers, editors, and

distributors from the content industry (film,

television, audiovisual) to undertake exchanges

with the media and academics. This year’s forum

focused on the links between major events and

the media and paid tribute to the organisers of the

project, Marseille Provence 2013, European Capital

of Culture.

The 4th Social and Healthcare Research ColloquiumThis colloquium, organised by Euromed Management

and the Institut Régional du Travail Social (IRTS)

PACA Corse in May 2011, focused on “Organisational

Performance and User Well-Being: How to Best Manage

and Intervene”. Under the leadership of Prof. Corinne

Grenier, Professor of Strategy and Innovation at

Euromed Management, this event set out to examine

performance management and the tension between

demands for enhanced organisational performance

and well-being of users. The keynote speech by Prof.

Jean-Louis Denis, Affiliate Professor at Euromed

Management and Professor at ENAP, Montreal, Canada,

centered on the theme, “Patients’ Involvement in the

Design of the Health Sector: Stakes and Experiences.”

—Prof. Lucien Veran

—Prof. Corinne Grenier

—Prof. Jean-Louis Denis

29

Articles Bassoni, M., & Weygand, F. (2011) Les enjeux économiques de la géolocalisation pour les réseaux sociaux numériques. Hermès 59, Ces Réseaux Numériques Dits Sociaux, CNRS Editions, 137-142.

Calcei, D., M’Chirgui, Z., & Ohana, M. (2011)Déterminants stratégiques d’un processus de standardisation : le cas des formats de stockage vidéo. Revue Sciences de Gestion, No. 78, 19-35.

Cariou P. (2011) Is slow steaming a sustainable means for reducing CO2 emissions from container shipping? Transportation Research, Part D, Vol. 16, 260-264.

Cariou, P., & Wolff, F.C. (2011)A longitudinal analysis of piracy in shipping. Economics Bulletin, Vol. 31, No. 2, 1055-1062.

Cariou P., & Wolff F-C. (2011) Do port state control inspections influence flag- and class-hopping phenomena in shipping? Journal of Transport Economics and Policy, Vol. 45, Part 2, 155-177.

Caru, A., & Cova, B. (2011) Can the generation gap impede immersion in an exhibition? The case of Annisettanta (the 1970s). International Journal of Arts Management, Vol. 13, No. 2, 16-28.

Cheaitou, A., Van Delft, C., Jemai, Z., & Dallery, Y. (2011) A newsvendor model with initial inventory and two salvage opportunities. Journal of Systemics, Cybernetics and Informatics, Vol. 9, 30-36.

Danglade, J.P. (2011)L’adaptation d’une stratégie RSE aux organisations événementielles, un nouveau mode de communication vis-à-vis des parties prenantes. Revue Sciences de Gestion, No. 84, 65-81.

Fedi, L. (2010) Les Règles de Rotterdam : le droit des transports maritimes du XXIe siècle. Revue de Droit des Transports, September, 9-16.

Fedi, L. (2011) Les blocus et grèves portuaires : un contentieux toujours spécifique. Droit Maritime Français, Vol. 721, 87-96.

Fedi, L., & Pignatel, P. (2011) Les réformes des régimes d’exploitation des ports en Méditerranée. Droit Maritime Français, Vol. 723, 288-298.

Fedi, L. (2011) La nouvelle codification des Incoterms 2010 : entre simplification et rationalisation de la vente maritime internationale. Droit Maritime Français, Vol. 724, 303-313.

Grenier, C. (2011)Structuring an integrated care system: interpreted through the enacted diversity of the actors involved–the case of a French healthcare network. International Journal of Integrated Care, Vol. 11, No. 16, 1-15.

Grenier, C., & Guitton-Philippe, S.

(2010)Politiques publiques et innovation : proposition d’un modèle d’agir de l’innovation dans le champ sanitaire et social. Management & Avenir, Vol. 35, No 5,194-209

Leoni, P. (2011)The antagonism of push and pull strategies, and the current funding campaigns to fight orphan diseases. Social Science & Medicine, Vol. 72, No. 2, 202-205.

Maltese, L. (2010) Management des ressources et des compétences des clubs et evènements sportifs professionnels. Le Mag des Sciences de Gestion, Vol. 3, 11-16.

Rizzo, F. (2011)L’exploitation de l’image individuelle d’un rugbyman professionnel. Revue Lamy Droit Civil, No. 81, 71-73.

Wang, H. (2010) Building the International Maritime Center in Shanghai—benchmarking with global maritime clusters. Shipping Review, Vol. 5, No. 3, 33-38.

Publications

30

ConferencesBalambo, M.A., & Houssaini, A. (2011) L’intégration des supply chains dans les pays en voie de développement : perspectives sur le contexte Marocain. Premier Colloque Annuel de l’AFMI, Paris, France, 26-27 May 2011.

Cariou, P. (2010)Is slow steaming a sustainable mean for reducing liner shipping CO2 emissions? 4th Euromed Management Mare Forum, Marseille, France, 14 September 2010.

Cariou P., & Notteboom, T. (2010)Bunker costs in container liner shipping: Are slow steaming practices reflected in maritime fuel surcharges? 2010 Conference of the ALRT, Antwerp, Belgium, 2-3 December 2010.

Caru, A., & Cova, B. (2010) Young consumers’ immersion in an artistic experience: The case of the Annisettanta (the 1970s) exhibition. 2010 European Conference of the Association for Consumer Research, London, UK, 30 June-3 July 2010.

Cheaitou, A., & Labi, E. (2011)During crisis, logistics is on track. Biennial Supply Chain Management Conference, Bangalore, India, 7-8 January 2011.

Danglade, J-P. (2010)Quel ambassadeur sportif pour les marques horlogères ? Journée Internationale du Marketing Horloger, Neuchâtel, Switzerland, 2 December 2010.

Fedi, L. (2010). The reform of Mediterranean ports: Governance and sustainability. 4th Euromed Management Mare Forum, Marseille, France, 14 September 2010.

Grenier C. (2011)L’appropriation de nouvelles formes de gouvernance dans le champ de la santé : la construction d’un Ordre Local Négocié par la construction des parties prenantes, Conférence AIMS, Nantes, France, 7-9 June 2011.

Grenier C. (2011) What actors do when they strategically implement organizational arrangements in institutionalized context? The stakeholders’ enactment process. The Seventh Transatlantic Dialogue on Strategic Management of Public Organizations (7TAD), Newark, N.J., USA, 23-25 June 2011.

Grenier, C., & Gambarelli, F. (2010)Gérer l’image corporate pour gérer les parties prenantes : le cas des maisons de retraites. Journée Transdisciplinaire de Recherche - Management des Organisations de Santé, Strasbourg, France, 26 November 2010.

Leoni, P. (2011).Designing the financial tools to promote universal access to HIV/AIDS care. 3rd Annual World Vaccine Congress, Beijing, China, 23-25 March 2011.

Leoni, P.(2011)The antagonism of push and pull strategies, and the current funding campaigns to fight orphan diseases. International Tuberculosis Conference, Shanghai, China, 18-20 March 2011.

Leoni, P. (2011)Simultaneous hedging of upgrading costs and optimal public policies with many orphan diseases. The Global Economy, European Macroeconomic Policies and International Finance: Challenges and Prospects, London, UK, 9-12 June 2011.

Maltese, L. (2011)Stratégie éco-citoyenne intégrées et «cause marketing» à la production, la promotion et la commercialisation d’un événement sportif : le cas de l’Open de Nice Côte d’Azur.Etat de la Recherche en Management du Sport, Strasbourg, France 16-17 June 2011.

Maltese, L., & Ferrand, A. (2011)Agencement des ressources stratégiques et business modèles du sport spectacle : une application au cas des tournois de tennis professionnels français.Etat de la Recherche en Management du Sport, Strasbourg, France, 16-17 June 2011.

Micheletti, P., & Drillon, D. (2011).La création d’activités touristiques : un enjeu majeur humain et environnemental. 3eme Journée de Recherche et d’Echanges en Management du Tourisme, La Rochelle, France, 10 June 2011.

Wijnolst, N. (2010)Why green agenda should highlight blue shipping. 4th Euromed Management Mare Forum, Marseille, France, 14 September 2010.

31

Book ChaptersCariou P., & Notteboom, T. (2010)Bunker costs in container liner shipping: Are slow steaming practices reflected in maritime fuel surcharges? In T. Notteboom (Ed.), Current Issues in Shipping Ports and Logisitics (pp. 69-82). Antwerp: University Press Antwerp.

Cariou P., & Wolff F-C. (2010)La détention des navires par les Etats du port : une application uniforme des règles ? In Annuaire de Droit Maritime et Océanique, Tome XXVIII, 411-427.

Garonne, C., & Weygand, F. (2010)Transformation of internet-based companies’ business models: Ten years after the dot.com burst. In P-Y. Badillo & J-B. Lesourd (Eds.), The Media Industries and their Markets (pp. 26-48). London: Palgrave Macmillan.

Maltese, L., & Veran, L. (2010) Managing and modeling the combination of resources in professional sporting events. In S. Butenko, J. Gil-Lafuente, and P.M. Pardalos (Eds.), Optimal Strategies in Sports Economics and Management (pp. 61-86). Berlin, Heidelberg: Springer-Verlag.

Veran, L. (2011)Rapports langagiers, connaissance non neutre et rationalité dans les organisations. In I. Behn, D. Hentschel, P. Farges, M. Kauffman, & C. Lang (Eds.), Langue, économie, entreprise. Gérer les échanges (pp. 41-62). Paris: Presses Sorbonne Nouvelle.

Case StudiesEstachy, L. (2011)How Porsche almost took control of Volkswagen? Strategic use of Financial Derivatives, Case Study ECCH No. 111-404-1.

Estachy, L. (2011)Remy Cointreau coping with a falling US dollar, Foreign Exchange Exposures and Financial Hedging, Case Study ECCH No. 111-038-8.

Estachy, L. (2011)Remy Cointreau coping with a falling US dollar, Strategic & General Mangement Issues, Case Study ECCH No. 111-037-1.

Estachy, L. (2011)Remy Cointreau: Debt Management & Yield Curves, Case Study ECCH No. 111-039-1.

Publications

32

Managing Networks, Value Chains and Entrepreneurship

34


Network and value chain research encompasses supply

chains and distribution networks, as well as a wide

range of management research topics, such as value

chain effectiveness, purchasing effectiveness, buying

strategies, transportation logistics, the management

of information systems, and distribution and retailing

activities.

To maintain a sustainable competitive advantage

in a global context, firms must rethink their current

business models and implement innovative, efficient

business practices and more collective strategies. They

must change their approach to markets (alliances,

networks, co-opetition) and reorganise functions

with new management tools such as supply chain

management, customer relationship management, or

outsourcing.

From a strategic standpoint, network and value chain

research deals with questions about the development

of new business models, governance issues, and the

distribution of income and profits across the value

chain. It reflects on a firm’s capacity to increase

efficiency, business integration, and responsiveness,

with direct implications for various business

functions - production, logistics, marketing, finance,

human resources, and strategic management. It

also includes the context of globalisation effects on

businesses, and the creation, growth, and survival of

small-sized firms.

Research dedicated to entrepreneurship includes

the process of creating firms, dealing largely with

start-ups and small and medium-sized enterprises

(SMEs). It focuses on the drivers of economic growth,

creativity, and innovation, addressing the modalities of

creation as well as the development and performance

of small structures. Because entrepreneurship exists

everywhere in the world, independent of education,

culture, or economic backgrounds, research in this area

calls for international studies and collaboration.

Key Words: Value Chain, Networks, Business Models,

Value Creation, Entrepreneurship, Innovation, SMEs,

Start-ups.

—


Dr. Saïd YamiAffiliate Professor of Strategy

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Dr. Nadine Levratto, Affiliate Professor at

Euromed Management, co-organised the fourth

edition of the forum “The Spirit of Innovation:

Environment, Innovation and Sustainable

Development: Towards a New Techno-Economic

Paradigm”. This forum took place at the

Marseille campus of Euromed Management.

To be sustainable, development must integrate

three dimensions: economic, social, and

environmental. Taking these issues into account,

this year’s conference focused on the links

between economic development and innovation,

as well as on the management of applied research

and engineering in innovation management.

Projects & Events

—Dr. Nadine Levratto

The 4th Forum “The Spirit of Innovation: Environment, Innovation and Sustainable Development”

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ArticlesBartikowski, B., & Walsh, G. (2010)Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research, Vol. 64, No. 1, 39-44.

Bel, R. (2011)Leadership and innovation: Learning from the best. CEIBS Business Review, January, 132-136. (Reprinted in Chinese from Global Business and Organizational Excellence).

Bertrand, P., & Prigent, J.L. (2010) Omega performance measure and portfolio insurance. Journal of Banking & Finance, Vol. 35, 1811-1823.

Carré, D., & Levratto, N. (2011)Dynamique des territoires, agglomération et localisation des firmes.Innovations, No. 35, 183-206.

Cauvin, E., Neumann, B.R., & Roberts, M.L. (2010) Evaluation de la performance des managers : l’effet de l’ordre de présentation et de l’importance relative des indicateurs financiers et non financiers. Comptabilité-Contrôle-Audit, Vol. 16, No. 2, 31-47.

Cheaitou, A., Jemai, Z., Van Delft, C., & Dallery, Y. (2010)Two-stage flexible supply contract with payback and information update. European Journal of Industrial Engineering, Vol. 4, No. 4, 471-492.

Colombier N., M’Chirgui, Z., & Pénard, T. (2010). Une analyse empirique des stratégies d’interconnexion des opérateurs Internet. Revue d’Economie Industrielle, Vol. 131, 25-50.

Contandriopoulos, D., Lemire, M., Denis, J.-L., & Tremblay, E. (2010)Knowledge exchange processes in organizations and policy arenas: A narrative systematic review of the literature. Milbank Quarterly, Vol. 88, No. 4, 444-483.

Cova, B., Prévot, F., & Spencer, R. (2010) Navigating between dyads and networks. Industrial Marketing Management, Vol. 9, No. 6, 879-886.

Crespin-Mazet F., & Portier, P. (2010)The reluctance of construction purchasers towards project partnering. Journal of Purchasing & Supply Management, Vol. 16, 230-238.

Crespin-Mazet, F., & Portier, P. (2011)The purchaser’s choice: Transactional or relational contracting. Marketing Review St. Gallen, Vol. 4, 14-18.

de-Margerie, V., & Jiang, B. (2011) How relevant is OM research to managerial practice? An empirical study of top executives’ perceptions. International Journal of Operations & Production Management, Vol. 31, No. 2, 124-147.

Ducassy, I., & Prévot, F. (2010)The effects of family dynamics on diversification strategy: Empirical evidence from French companies. Journal of Family Business Strategy, Vol. 1, No. 4, 224-235.

Ford, D. (2011)IMP and service-dominant logic: Divergence, convergence and development. Industrial Marketing Management, Vol. 40, 231–239.

Ford, D., Gadde, L.E., Håkansson, H., Snehota, I., & Waluszewski, A. (2010)Analyzing business interaction. IMP Journal, Vol. 4, No. 1, 9, 82-103.

Ford, D., & Mouzas, S. (2010)Networking under uncertainty: Concepts and research agenda. Industrial Marketing Management, Vol. 39, 956-962.

Fourriques, M. (2010)Les limites à l’optimisation fiscale. Revue Française de Comptabilité, Vol. 435, 40-41.

Fourriques, M. (2010)L’irrésistible ascension des impôts locaux et leur difficile modernisation. Revue Française de Comptabilité, Vol. 436, 44-45.

Fourriques, M. (2010)La Commission des infractions fiscales : quand la fraude fiscale devient un délit pénal. Revue Française de Comptabilité, Vol. 437, 14-15.

Publications

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Goglio-Primard, K. (2010)Le rôle d’un système communautaire, objet-frontière entre deux communautés de pratique d’ingénieurs développement. Revue Gestion 2000, Vol. 4, 91-109.

Grenier C., Vargas L., & Ferasso, M. (2010)Enterprises´ knowledge creation within a Brazilian’s industrial cluster. IIMS Journal of Management Science, Vol. 1, No. 1, 79-92.

Jing, B., Talluri, S., & Yao, T. (2011)Improving supplier’s situation through supplier cooperation: The case of Xintang jeans town. International Journal of Production Economics, DOI: 10.1016/j.ipe.2011.03.010.

Kimble, C. (2010)Some research challenges for studies of virtual communities using on-line tells. International Journal of Virtual Communities and Social Networking, Vol. 2, No. 4, 23-30.

Kimble, C. (2011) Building effective virtual teams: How to overcome the problems of trust and identity in virtual teams. Global Business and Organizational Excellence, Vol. 30, No. 2, 6-15.

Levratto, N., & Torrès, O. (2010)Le Classement Européen des Villes Entrepreneuriales. Méthode, résultats et portée. Innovations, Vol. 33, No. 3, 13-35.

Neumann, B. R., Roberts, M.L., & Cauvin, E. (2010)Stakeholder value disclosures: Anchoring on primacy and importance of financial and nonfinancial performance measures. Review of Managerial Science, Vol. 5, No. 2.3, 195-212.

Paturel, R., & Richomme-Huet, K. (2010)Vers la mise en œuvre d’une démarche d’intelligence économique pour l’artisanat en Région PACA. Management & Avenir, Vol. 40, 158-172.

Ramos, C., & Ford, D. (2011)Network pictures as a research device: Developing a tool to capture actors’ perceptions in organizational networks. Industrial Marketing Management, Vol. 40, 447–464.

Richomme-Huet, K., & d’Andria, A. (2010)De l’usage d’une boîte à outils 2.0 dans le repreneuriat. Revue Internationale d’Intelligence Economique, Vol. 2, 29-47.

Richomme-Huet, K., & d’Andria, A. (2010)Interactions entre les pratiques de ressources humaines et intrapreneuriales en PME. Management & Avenir, Vol. 39, 136-148.

Yao, T., Xu, S. & Jiang, B. (2011)Trigger strategy equilibriums in stochastic differential games with information time lags: An analysis of cooperative production strategies. Siam Journal of Control & Optimization, Vol. 49, 1197-1220.

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Publications

Conferences

Ashraf, R., & Merunka, D. (2010)The impact of customer company identification on brand extension evaluations. 4th German-French-Austrian Conference on Quantitative Marketing, Vienna, Austria, 16-18 September 2010.

Ashraf, R. & Merunka, D. (2011)Customer company identification and brand extension: The role of commitment. 40th EMAC Annual Conference, Ljubljana, Slovenia, 24-27 May 2011.

Balambo, M.A., &, Livolsi, L. (2010)L’intégration des supply chains Internationales impliquées au Maroc : le rôle du contexte culturel. Colloque Logistique du commerce extérieur au Maroc. Mohammedia, Morocco, 17 June 2010.

Balambo, M.A., &, Livolsi, L. (2010)Mondialisation et pilotage global des flux : proposition d’une grille de lecture des concepts mobilisés. The 8th International Conference on Logistics and SCM Research, Bordeaux, France, 29 September- 1 October 2010.

Bel, R. (2010)Optimal organizational forms in a diverse world. Strategic Management Society,30th Annual International Conference, Rome, Italy, 12-15 September 2010.

Bel, R., Smirnov, V., & Wait, A. (2011)The treason of the margin (or the synergy paradox). 9th Annual International Industrial Organization Conference, Boston, MA USA, 8-10 April 2011.

Bertrand, P., & Prigent, J-L. (2010)Analysis and comparison of leveraged ETFs and CCPI-type leveraged strategy. 28th International Conference of the French Finance Association, Montpellier, France, 11-13 May 2011.

Bourdon, I., Tessier, N., & Kimble C. (2011)Relations et participation au sein d’une communauté de pratique virtuelle : un cas de réussite d’une communauté dans une multinationale de l’ingénierie. 16ème Colloque de l’AIM, Saint Denis de la Réunion, France, 25-27 May 2011.

Brun, M., Crespin-Mazet, F., & Sitz, L. (2011)Management de l’identité de l’entreprise de services : la contribution des marques commerciales. 3ème colloque international sur les méthodologies de recherches, ISEOR-AOM,Lyon, France, 15-16 June 2011.

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Carré, D., & Levratto, N.(2010)Complementarity of measures and mixing in effects: A problem in the evaluation of the local publics policies.International Summer School on Public Policy Evaluation Research, Lille, France, 30 August - 3 September 2010.

Chappert, H., Mione, A., & Yami, S. (2010)Management of coopetition in de jure standard setting process: The case of Microsoft.International Federation of Scholarly Associations of Management, IFSAM 2010, Paris, France, 8-10 July 2010.

Chappert H., Mione A., Yami S. (2010)Management of coopetition in standard setting process: Microsoft’s initiative in the electronic document format. SMS 30th Annual International Conference, Rome, Italy, 12-15 September 2010.

Cheaitou, A., Van Delft, C., Jemai, Z., & Dallery, Y. (2010)Finite horizon stochastic inventory problem with two procurement modes: Near-myopic bounds. 16th International Symposium on Inventories, Budapest, Hungary, 23-27 August 2010.

Cova, B., & Maltese, L. (2010)Ritual platforms for instigating personal relationships in project marketing. 26th IMP Conference, Budapest, Hungary, 2-4 September 2010.

d’Andria, A., & Richomme-Huet, K. (2011)Are websites relevant tools for actors of the business transfer? 56th ICSB Conference, Stockholm, Sweden, 15-18 June 2011.

De Freyman, J., & Richomme-Huet, K. (2011)What sustainable entrepreneurship looks like: An exploratory study from a student perspective. 56th ICSB Conference, Stockholm, Sweden, 15-18 June 2011.

Dontenwill, E., & Crespin-Mazet, F. (2010)The impact of sustainable development on a distributor’s purchasing strategy: Towards network-based supply chain management. 26th IMP Conference, Budapest, Hungary, 2-4 September 2010.

Ducassy, I., & Prévot, F. (2010)Diversification strategies of family businesses. Academy of Management Annual Meeting, Montreal, Canada, 6-10 August 2010.

Ford, D., Cova, B., & Salle, R. (2010)Merchant banks, builders and bastards: Towards a parsimonious analysis of socio-economic behaviour. 26th IMP Conference, Budapest, Hungary, 2-4 September 2010.

Ford, D., & Mouzas, S. (2010)Interacted service in business networks. 26th IMP Conference, Budapest, Hungary, 2-4 September 2010.

Goglio-Primard, K. & Crespin-Mazet, F. (2011)Cooperation between competing cluster firms: The role of communities. Management & Avenir WorkshopParis, France, 9 May 2011.

Grenier, C., & Denis, J-L, (2011)Institutional renewal and innovation process: The role and practices of institutional entrepreneurs. EGOS Sixth Organization Summer Workshop.Paris, France, 25-28 May 2011.

Groessl, I., & Levratto, N. (2010)International similarities of bank lending practices and varieties of insolvency laws: A comparative analysis of France and Germany. 22nd Annual Conference of the Society for the Advancement of Socio−Economics (SASE), Philadelphia, PA, USA, 24-26 June 2010.

Kimble, C., & Bourdon, I. (2011). IT and strategic breakthroughs: How high does high-tech need to be? The UK Academy for Information Systems 16th Annual International Conference, Oxford, UK, 11 April 2011.

M’Chirgui, Z. (2011)An empirical analysis of internet providers’ interconnection strategies. Séminaire des Jeudi d’Economie & de Finance, FSEG Tunis, Tunisia, 10 February 2011.

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Publications

Pendaries, M. (2011)Les systèmes de pilotage par la valeur de la performance des organisations : cas des organisations gérées par affaire. 3ème Colloque international sur les méthodologies de recherche ISEOR-AOM Lyon, France, 15-16 June 2011.

Prévot, F., & Spencer, R. (2010)Knowledge transfer from buyer to supplier: Methods and strategic objectives. 26th IMP Conference, Budapest, Hungary, 2-4 September 2010.

Prévot, F., & Guallino, G. (2011)Nombre de partenaires et survie des joint ventures. Conférence Annuelle d’Atlas/AFMI Association francophone de management international, Paris, France, 26-28 May 2011.

Richomme-Huet, K. (2010)The “father-son-daughter triad” in the family business succession. 33rd Institute for Small Business & Entrepreneurship Conference, London, UK, 2-4 November 2010.

Sbihi, A. (2010)A hybrid reactive tabu search algorithm for the multiple-choice multi-period knapsack problem. 3rd International Conference on Metaheuristics and Nature Inspired Computing, Djerba, Tunisia, 27-31 October 2010.

Vial, V., Hanoteau, J., & Prévot, F. (2011)How do institutions affect entrepreneurship? Indonesian evidences. Meeting of the European Public Choice Society, Rennes, France, 28-30 April 2011.

Vial, V., Hanoteau, J., & Prévot, F. (2011)Does entrepreneurship improve well-being? Babson College Entrepreneurship Research Conference, Syracuse, NY, USA, 8-11 June 2011.

Vial, V., & Prévot, F. (2011)The effect of firm-level corruption on foreign direct investment survival in emerging economies: Empirical evidence from Indonesia. Academy of International Business Annual Meeting, Nagoya, Japan,24-28 June 2011.

Vial, V., Prévot, F., & Hanoteau, J. (2011)The effect of bribe payment on the liability of newness in a corrupted environment. Babson College Entrepreneurship Research Conference, Syracuse, (NY) USA, 8-11 June 2011.

Wan Ni, L. (2011)Comparison of methods to estimate option implied risk neutral densities.14th Conference of the Swiss Society for Financial Market Research, Zurich, Switzerland, 8 April 2011.

Wang, H., & Kimble, C. (2011)Business model innovation in the Chinese electric vehicle industry. 19th GERPISA International Colloquium, Paris, France, 8-10 June 2011.

Book ChaptersCausse G., & Ebondo Wa Mandzila, E. (2011)La prise en compte des institutions et des conventions dans une démarche de qualité de l’audit, le cas des pays d’Afrique sub-sahariens. In B. Pigé (Ed.), Enjeux de l’audit interne et externe pour la gouvernance des organisations (pp. 155-161). Brussels: De Boeck.

Cauvin, E., & Bouin, X. (2010)L’évaluation des performances : la préférence des managers en faveur des indicateurs financiers. In N. Berland, & F.-X. Simon (Eds.), Le contrôle de gestion en mouvement. Etat de l’art et meilleures pratiques–Regards croisés de professeurs et praticiens (pp. 81-90). Paris: Eyrolles Editions d’Organisation.

Cova, B., & Salle, R. (2011)Shaping projects, building networks. In P.W.G. Morris, J.K. Pinto & J. Söderlund (Eds.), The Oxford Handbook of Project Management (pp. 391-409). Oxford, UK: Oxford University Press.

d’Andria, A., De Freyman, J., & Richomme-Huet, K. (2011)Transmission d’entreprise : entre rupture et continuité. Le cas Visol. In M. Marchesnay & K. Messeghem (Eds.), Cas de stratégie de PME et d’entrepreneuriat (pp. 51-70). Cormelles-le-Royal: Editions EMS.

Ebondo Wa Mandzila, E.(2010)Le conflit entre les normes d’audit et de contrôle interne. In D. Bessire, L. Cappelletti, & B. Pigé (Eds.), Normes : origines et conséquences des crises (pp. 86-92). Paris: Editions Economica.

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Ebondo Wa Mandzila, E. (2011)La normalisation du support de l’audit, le contrôle interne. In B. Pigé (Ed.), Enjeux de l’audit interne et externe pour la gouvernance des organisations (pp. 26-34). Brussels: De Boeck.

Levratto, N., & Hautcoeur, P-C. (2010)Petites et grandes entreprises face à la faillite au XIXe siècle en France : du droit à la pratique. In N. Levratto & A. Stanziani (Eds.), Le capitalisme au futur antérieur–Crédit et spéculation en France,fin XVIIIè-début XXè siècles (pp. 199-264). Brussels: Editions Bruylant.

Milolidakis, G., Kimble, C., & Grenier, C. (2011)A practice-based analysis of social interactions in a massively multiplayer online gaming environment. In Business, Technological and Social Dimensions of Computer Games (pp. 32-48). Hershey: IGI Global.

Ribeiro, R., & Kimble, C. (2010)The search for the ‘hidden’ virtual communities of practice: Some preliminary premises. In Virtual Communities: Concepts, Methodologies, Tools and Applications (pp. 2395-2411). Hershey: IGI Global.

Roy, P., & Yami, S. (2010)Coopetition within an oligopoly: Impacts of a disruptive strategy. In Coopetition: Winning Strategies for the 21st Century (pp. 185-199). Cheltenham, UK & Northampton, MA: Edward Elgar.

Tabatabaie, M., Paige, R. & Kimble, C. (2010)Exploring enterprise information systems. In Enterprise Information Systems: Concepts, Methodologies, Tools and Applications (pp. 35-52). Hershey: IGI Global.

Yami, S., & Le Roy, F. (2010)La coopétition : une stratégie pour le XXIe siecle. In Stratégies de Coopétition, Rivaliser et coopérer simultanément (pp. 17-28). Brussels: De Boeck.

Yami, S., & Le Roy, F. (2010)Coopétition et stratégie de rupture : le cas des salles de cinéma. In Stratégies de Coopétition, Rivaliser et coopérer simultanément (pp. 131-145). Brussels: De Boeck.

Yami, S., Castaldo, S., Dagnino, G. B., Le Roy, F., & Czakon, W.(2010)Introduction. Coopetition strategies: Towards a new form of inter-organizational dynamics? In Coopetition: Winning Strategies for the 21st Century(pp. 1-16). Cheltenham, UK & Northampton, MA, USA: Edward Elgar.

Case StudiesFrey, V. (2011)Whirlpool : réorganisation de l’équipe commerciale. Case Study CCMP N°M1692.

Frey, V. (2011)Wash & Freeze : négociation fournisseur/distributeur. Case Study CCMP N°M1719.

Prévot, F. (2011) Les géants du micro-ordinateur : HP, Dell, Apple… Comment les grands groupes s’adaptent-ils à un secteur en perpétuelle mutation ?Case Study CCMP N°G1698.

EditorialCova, B., Prévot, F., & Spencer, R. (2010)Guest editors. Special Issue: Handling Plurality of Relationship Forms in Networks, Industrial Marketing Management, 39(6).

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Books

Dr. Julien Cayla, Affiliate Professor of Marketing, is the co-editor of this book about the public’s awareness of consumption activities. The increased visibility of marketing materials and associated messages in everyday life contrasts with the poorly understood inner workings of the marketing profession itself, despite widespread recognition of marketers as key agents shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology to analyse the inner workings and external effects of marketing as a material social practice, an ideology, and a technique.

Prof. Bernard Cova, Professor of Marketing, is a pioneer in the subject of Tribal Marketing. This book reports on the most up-to-date approaches to marketing, including the principles of tribal and Mediterranean marketing which inspire marketing today. This second edition has been updated and enhanced with developments on new tendencies such as entrepreneurial tribes, working consumers, counter-brand and alter-brand communities, brand narratives and the five dimensions of perceived authenticity.

In this book, Prof. Bernard Cova, Professor of Marketing,

reflects on the post-crisis consumer. In the past two years, the emergence of a “new consumer” has been widely announced in both the popular press and marketing research. This announcement can only remain simplistic in its implications if the transformations in the relations between the company and the market are not well understood. This book highlights the global tendency towards the increasingly active role of the consumer in the production of his consumption experiences. The managerial consequence is the development of a co-creation process, which constitutes the new logic in companies’ marketing strategies. This book, based on a series of ideas and actual case studies proposes a marketing strategy which takes into account consumers’ competencies.

Prof. Bernard Cova, Professor of Marketing, devoteshis book to the approach known as critical marketing, which offers an original viewpoint on the widespread beliefs generated by marketing, such as the sociology of consumption or consumer psychology. The aim is to highlight the outcomes of ideological biases rather than scientific reasoning. This critical approach is applied in particular to the service-dominant logic (SDL), which gives a central place to the process of co-creation between the supplier and the consumer. A range of inventive ideas on strategies grants stakeholders access to innovative solutions to meet both fundamental needs and extended service demands.

Zwick, D., & Cayla, J. (2011). Inside Marketing: Practices, Ideologies, Devices. Oxford, UK: Oxford University Press.

Cova, B. (2010). Il Marketing Tribale (2nd Edition). Milan: Il Sole 24 Ore.

Carù, A., & Cova, B. (2011). Marketing e Competenze dei Consumatori: l’Approccio al Mercato nel Dopo-Crisi. Milan: Egea.

Cova, B., Louyot-Gallicher, M., & Bonnemaizon, A. (2010). Marketing Critique : Le Consommateur Collaborateur en Question. Paris: Lavoisier.

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Dr. Hilary Collins is an Associate Professor of Innovation. Her book begins with an overview of research in the context of the creative industries, and then details the stages involved in undertaking a research project in this field. It introduces a range of philosophical assumptions for research and outlines the implications of these assumptions on the methods chosen. Dr. Collins examines various techniques and procedures for collecting and analysing different types of data. Interviews with leading practitioners and academics give insight into current debates on research practice. The skills necessary to promote the effectiveness and validity of research within creative industries are highlighted in the case studies, all of which demonstrate what a well-designed research project can achieve.

In this book, drawn from her PhD dissertation, Dr. Isabelle Ducassy, Assistant Professor of Corporate Finance, offers an empirical study of the relationship between firm value and changing financial structures. This research has two objectives: To quantify the impact of flotation announcements of different bonds on the stock market, and to identify the reasons for this impact. Accounting and market variables linked to the issuer, the stock market environment, and the parameters of the floatation come under examination, to measure their influence on the stock market’s perception of bonds by the market.

An Associate Professor of Sustainable Development and Economics, Dr. Julien Hanoteau presents a political economy analysis of negotiable carbon emission permits and their initial allocation, explaining why these rights are generally free when normative analysis would recommend that they be sold. These free permits, a source of exceptional profits for companies, motivate the search for private income. Dr. Hanoteau empirically demonstrates, within the framework of the American CO2 market, that the premise of the neutrality of the initial allocation method disappears when lobbying occurs. The resulting wealth effects modify incentives to lobby for or against the reduction of carbon emissions.

The 2007–2010 economic crisis has profoundly shaken the foundations of mainstream financial economics. The apparent falsification of core concepts such as risk diversification, informational efficiency, and valuation efficiency by an unexpected course of events also has revealed the need to redefine the objectives and direction of research. In this book, Dr. Thomas Lagoarde-Segot, Associate Professor of Finance, illustrates new paths in economic research by examining the crisis from perspectives outside the conventional theoretical paradigm that, by virtue of their non-conformity, can provide innovative insights into former ways of thinking.

Collins, H. (2010). Creative Research: The Theory and Practice of Research for the Creative Industries. Lausanne, Switzerland: AVA Academia.

Ducassy, I. (2010). Déterminants de la Réaction du Marché aux Émissions de Titres. Une Étude sur le Marché Français. Sarrebruck: Editions Universitaires

Européennes.

Hanoteau J. (2010). Lobbying et Marchés de Permis D’émission : L’économie Politique de la Réglementation Environnementale. Paris: Editions Universitaires Européennes.

Lagoarde-Segot, T. (2010). After the Crisis: Rethinking Finance. New York: Nova Science Publishers.

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Dr. Patrick Leoni is an Associate Professor of Finance. This book, drawn from his PhD dissertation, studies the way subjective beliefs get modelled in game theory, asset pricing, and monetary economics. In particular, he provides explicitly mathematical foundations for common prior assumptions about nature in repeated games and asset pricing. He also recasts the explanatory power of subjective beliefs in monetary economics. Thus, in economies with rational agents, the common prior assumption has strong learning foundations in repeated game theory. In asset pricing, even though the learning foundations have been clearly identified, commonly accepted heuristic explanations may be flawed. Dr. Leoni dismisses the importance of subjective, and possibly irrational, beliefs in explaining the failure of banking systems.

The co-author of this text, Dr. Nadine Levratto, is an Affiliate Professor of Finance. Financial innovations, sub-primes, and the casino economy have been widely blamed as the sole causes of the capitalist crisis at the beginning of the 21st century. This book questions the presence of major changes in previous periods. It gives an account of the most important transformations in the economic system, including the many facets of financial capitalism, and elaborates on the mechanisms necessary to secure the future.

Dr. Jean-Michel Marmayou and Dr. Fabrice Rizzo, both Affiliate Professors of Law, co-authored this book which explains the rules governing sponsoring contracts and how to master them. They offer jurists, lawyers and students a consistent, efficient and secure method to draw up such contracts. The book details best practices on how to prepare and put together a balanced and fully operational sponsoring contract. It also gives non-jurists a synthetic vision of the essential points of this complex relationship.

Prof. Patrick Topsacalian, Affiliate Professor of Finance, and his co-author, provide a balance between theory and practice in this financial management manual. They combine intuitive explanations with demonstrations, together with both logical and technical references. The book is intended for students in management and corporate executives who are eager to stay in touch with a rapidly changing discipline. In addition to the multiple updates and adjustments to all the chapters, this fifth edition includes many new contributions on topics such as behavioural finance, corporate governance, and Islamic finance.

This innovative book, co-authored by Dr. Saïd Yami, Affiliate Professor of Strategic Management, provides both theoretical insights and empirical evidence on co-opetition. From an original strategic management perspective, co-opetition has been insufficiently exploited in analyses of contemporary firm strategies and behaviours and, more generally, managerial practices and processes. The authors argue that co-opetition is neither an extension of competition theory nor a revision of cooperative theory. It is in fact a specific and distinctive research object, calling for dedicated theory, method, and managerial practice.

Co-opetition strategies are more and more widespread. The aim of this book, by Dr. Saïd Yami, Affiliate Professor of Strategic Management, is to present the models, analytical frameworks, and theories of co-opetition, using the most recent research in the area. Bringing together the best international experts, it provides analytical models that facilitate a realistic understanding of companies’ co-opetitive strategies. It deals essentially with co-opetition strategies, and addresses co-opetition practices in different domains.

Levratto, N., & Stanziani, A. (Eds) 2010. Le Capitalisme au Futur Antérieur—Crédit et Spéculation en France, Fin XVIIIè-Début XXè Siècles. Brussels: Editions Bruylant.

Marmayou, J-M., & Rizzo, F. (2010). Contrats de sponsoring sportif. Rueil-Malmaison, France: Lamy Axe Droit.

Topsacalian, P., & Teulié, J. (2011). Finance (5th Edition). Paris: Editions Vuibert.

Yami, S., Castaldo, S., Dagnino, G. B., & Le Roy, F. (2010). Coopetition: Winning Strategies for the 21st Century. Cheltenham, UK & Northampton, MA,

USA: Edward Elgar.

Yami, S., & Le Roy, F. (2010). Stratégies de coopétition. Rivaliser et coopérer simultanément. Brussels, Belgium: De Boeck.

Leoni, P. (2010). Beliefs, learning and economic behavior. Sarrebruck: Lambert Publishing.

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Editorial ActivitiesGlobal Business & Organizational ExcellenceGlobal Business and Organizational Excellence (GBOE) is published six times a year by Euromed Management, together with John Wiley & Sons. The academic editor, Chris Kimble, is an Associate Professor of Management Information Systems and Strategy at Euromed Management.GBOE features detailed case studies and practical guidance on operational issues in organisations, stressing their implications for practicing managers. Designed for organisational leaders and those who work directly with them, the journal’s content provides leaders competing in an international business environment with timely information about the strategies and techniques that organisations around the world use to excel.

Editorial Board MembersPhilippe Bertrand: Competitiveness Review.Vinca Bigo: The International Journal of Green Economics, the International Journal for Pluralism and Economic Education, and the American Journal of Economics and Sociology.Pierre Cariou: WMU Journal of Maritime Affairs, International Journal of Shipping and Transport Logistics and Revue Africaine des Affaires Maritimes et des Transports.Bernard Cova: Annales Mediterranéennes d’Economie, International Business Review, Industrial Marketing Management, Journal of Business & Industrial Marketing, Journal of Business Market Management, Journal of Marketing Management, Décisions Marketing, Recherche et Applications en Marketing. South Europe Editor of the Journal of Marketing Theory & Practice and Editor in Chief of Perspectives Culturelles de la Consommation.Tobias Hahn: Business Strategy and the Environment and Business and Society.Maria Kakarika: Associate Editor of Europe’s Journal of Psychology.Chris Kimble: International Journal on Human-Computer Interaction, Information Research and International Journal of Knowledge-Based Organizations. Academic Editor of Global Business and Organizational Excellence.Thomas Lagoarde-Segot: Research in International Business and Finance.Patrick Leoni: Journal of Service Science and Management, the IUP Journal of Financial Risk Management and Investment, Eurasian Business Review, Management & Avenir and Technology & Investment.Dwight Merunka: Décisions Marketing, Applied Research in Quality of Life, Recherche & Applications en Marketing and Academy of Marketing Science Review.Patrick Micheletti: Business Management Review and Management & Avenir. Bernard Paranque: EuroMed Journal of Business, Euro-Mediterranean Economics and Finance Review, Corporate Governance: An International Review and Revue Techniques Financières & Développement.Frédéric Prévot: European Journal of International Management.

46

—Chris Kimble

—GBOE Cover

Robert Spencer: Journal of Industrial Marketing Management, Journal of Purchasing and Supply Management, Journal of Business Market Management, Journal of Customer Behaviour and Marketing Intelligence and Planning.Virginie Vial: Global Business and Organizational Excellence.Zannie Voss: Associate Editor of the International Journal of Arts Management.Yahia Zoubir: Journal of Enterprising Communities: People and Places in the Global Economy, International Journal of Emerging Markets, Journal of North African Studies, The Maghreb Center Journal, CommunicationScience & Technologie, Maghreb-Machrek, Cahier de l’Ouest Saharien and Delhi Business Review.

Dr. Laurent Estachy, Associate Professor of Corporate Finance, obtained his PhD in macroeconomics and international finance for his thesis entitled “Geopolitics and Foreign Exchange Markets—Self-Referential Rationality and Framing Effect,” from the University of Nice, Sophia Antipolis. Dissertation advisor: Professor Jean-Paul Guichard, CEMAFI Centre d’études en Macroéconomie et Finance Internationale. Dr. Michel Pendaries, Assistant Professor of Organizational Management, obtained his PhD in Management for his thesis entitled “Le pilotage par la valeur de la performance des organisations : cas des entreprises industrielles gérées par affaire,” from The University of Aix-Marseille. Dissertation advisor: Prof. Claude Fiore, University of the Mediterranean Aix-Marseille II. Dr. Omer Farooq, research assistant and recently appointed Assistant Professor of Management at Euromed Management, obtained his PhD in Management at University Paul Cézanne, Aix-Marseille III, IAE-Aix (Cergam) for his thesis entitled “Corporate Social Responsibility and Stakeholder Relationships: Different Perspectives and New Avenues of Research.” Dissertation advisors: Profs. Emmanuelle Reynaud and Jean-Louis Chandon, IAE Aix, University Paul Cézanne, Aix-Marseille III. Dr. Farooq’s research has been financed by Euromed Management’s AG2R La Mondiale Research Chair: Finance Reconsidered: Investment, Solidarities and Responsibility.

Dr. Frédéric Prévot, Associate Professor of Strategy received the HDR diploma in March 2011 from the University Jean Moulin, Lyon III, for his work entitled “Le Management des compétences dans les relations inter-organisationnelles.” His HDR coordinator was Prof. Ulrike Mayrhofer, University Jean Moulin, Lyon III.Dr. Sami Ben Larbi, Affiliate Professor of Finance, received the HDR diploma in March 2011 from the University of the South, Toulon-Var, for his work entitled, “Management des risques financiers, ingénierie économique et financière et responsabilité sociétale des entreprises : vers un renouvellement du paradigme de la valeur et des systèmes de gouvernance.” His HDR coordinator was Prof. Pierre Gensse, University of the South, Toulon-Var.

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—Dr. Omer Farooq

—Dr. Sami Ben Larbi

—Dr. Michel Pendaries

—Dr. Frédéric Prévot

—Dr. Laurent Estachy

PhDs & HDRs*

* Habilitation à Diriger des Recherches

Research ChairsChair in Responsible PurchasingThe purchasing function is at the heart of the sustainable development effort. This Research Chair links the purchasing theme with a triple sustainable development focus: Ecological and environmental sustainability, social responsibility, and economic dimensions. Launched in April 2010, the Chair is funded by four companies: ERDF, L’Occitane, SNCF (French Rail), and Sodexo, together with three NGOs: WWF (environmental), Max Havelaar (societal), and Extra-Muros (societal). These members form the steering committee which sets the strategy and discusses projects.Dr. Robert Spencer, Associate Professor of Marketing and Purchasing, and Dr. Frédéric Prévot, Associate Professor of Strategy, are the co-chairs, working in close collaboration with a selected team of researchers, including Danielle Castagnoni, Associate Professor of Responsible Marketing, and Dr. Ali Cheaitou, Assistant Professor of Supply Chain Management. Since the official launch of the Chair, the steering committee has established several research themes and initial research projects, such as :

• A bibliometric analysis of responsible purchasing, to better understand what the term encompasses in the literature to ensure better positioning of future research; • A managerial state-of-the-art project to determine, through surveys across business sectors, the managerial definition of what responsible purchasing is and to analyse firm practices in the field; • “Organising for…”: A project to clarify the emergence and development of sustainable purchasing strategies and practices within firms. In particular, it tracks organisational evolution over time and identifies factors that accelerate or retard this process;• Managing the supplier–buyer interface, a project to outline the necessary alignment that can link sustainable purchasing practice and strategy to the marketing and sales strategy of firms.

The Chair is active in an operational sense, involved in the AFNOR (French Standards Commission), as well as Pas@Pas (organisation for social insertion and disability). There is also ongoing cooperation with other academic institutions on an international scale (e.g., University of Porto, University of Southern Denmark).

—Dr. Robert Spencer, Danielle Castagnoni & Dr. Frédéric Prévot

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—Dr. Ali Cheaitou

AG2R / La Mondiale ChairThanks to the support of AG2R/La Mondiale, Euromed Management’s AG2R-La Mondiale Chair “Finance Reconsidered: Investment, Solidarities and Responsibility” has been extended for a period of three years (2011–2013). The Chair’s objective is to build and develop a modern and responsible approach to finance, reflecting the societal views of both partners. The main issue is to identify how the management of capital held by AG2R-La Mondiale on behalf of its beneficiaries can become a source of new practices and new products meeting the demands of stakeholders. AG2R/La Mondiale’s research team is headed by Prof. Bernard Paranque, Professor of Finance at Euromed Management. Over the past three years, the Chair has supported a research assistant, Dr. Omer Farooq, who successfully defended his dissertation in June 2011. For the next three years, research assistant Elias Erragragui will be working on altruism and its impact on socially responsible investment decisions, including the Islamic finance approach. His PhD dissertation is supervised by Prof. Jean Louis Reiffers, Affiliate Professor at Euromed Management, Professor Emeritus at the University of the South, Toulon Var, and Chair of the Scientific Committee of FEMISE.Publications by this Chair include book chapters, articles in scientific journals, and numerous conference papers. The Chair also participated in a research project funded by FEMISE and published an international report, authored by Dr. Mondher Cherif entitled, “Private Capital Flows in Southern Mediterranean Countries: Determinants and Impact on Economic Growth, Domestic Investment and Wage Inequality.”

The Chair supported the creation of the international research group ESIRAMed (Ecomomie, Social, Investissement Responsable, Assurance) to analyse the links between protection against social risks and development in southern Mediterranean countries, as well as to work on micro-finance and micro-insurance projects. ESIRAMed includes researchers from the CREM–CNRS, University of Caen-Basse-Normandie, Euromed Management, the CREAD (Algeria), University Mohammed V (Morocco), and LEGI, Polytechnic School of Tunisia.

—Prof. Bernard Paranque

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International ActivitiesEuromed Management Marrakech CampusEuromed Management’s close involvement in the Euro-Mediterranean region led to the creation of a campus in Marrakech (Morocco) which duplicates the academic offers of Euromed Management in France and provides all the services of a major business school. In 2010, Euromed Management’s Marrakech campus and the GREFSO (Groupe de Recherche sur les Entreprises Familiales et les Stratégies des Organisations) at the University of Cadi Ayyad in Marrakech organised a conference on SME growth in Morocco. This year, a selection of the conference papers was published in a special issue of Management & Avenir. The issue, entitled “La Construction de la Croissance des PME,” was co-edited by Dr. Chafik Bentaleb, Associate Professor of Human Resources Management and Research Correspondent for Euromed Management on the Marrakech Campus.

Euromed Management and the Antai College of Economics & Management Jiaotong University, Shanghai (China)The Antai College of Economics and Management of Shanghai’s Jiaotong University and Euromed Management jointly run the AEMBA programme (Antai Euromed Management MBA). Jiaotong University was the first Chinese university to establish a department of management science. Euromed Management and Jiaotong University founded a platform integrating research and business education, namely, the CEMCD (China EuroMediterranean Centre for Diversity). Its mission is to promote understanding of complexity and diversity in a globalised business environment, especially the link between European and Asian businesses. This centre is under the leadership of Dr. William (Hua) Wang, Associate Professor of Economics and Business Policy at Euromed Management and China area manager. The CEMCD has organised conferences on regional topics, such as “The International Forum on Metropolitan Regions Development—PostExpo2010” and “Regional Economic Integration of the Yangtze River Delta” in 2010, as well as “The Internationalisation Strategy of Chinese Firms—Dialogue between Entrepreneurs and Scholars” in 2011.

—Marrakech Campus

—Dr. Chafik Bentaleb

—Shanghai Campus

—Dr. William (Hua) Wang

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Visiting Research ScholarsMargarita Mayo, Professor of Organisational Behaviour at the IE Business School, Spain, was a Fulbright Scholar at Harvard University and received her PhD in Organisational Behavior from the State University of New York at Buffalo. Professor Mayo’s research interests are leadership, work group diversity, the work–life interface and well-being, innovation adoption, and social identity processes in organisations. She is also Chair of the organisational behaviour group of the European Academy of Management and guest editor of the Journal of Management and Governance. She visited Euromed Management to work with Dr. Maria Kakarika.

Bill McKelvey is Professor Emeritus of Strategic Organizing and Complexity Science at UCLA’s Anderson School of Management, Los Angeles, CA, USA. His main areas of interest include complexity science, with a particular emphasis on computational agent-based computation and Pareto and power-law distributions, the philosophy of science, and leadership theory. Prof. McKelvey visited Euromed Management in June 2011 to work on the theoretical implications of highly skewed (power law) distributions on management theory and practice, in the context of an ongoing collaboration with Dr. Pierpaolo Andriani of Euromed Management.

Alvaro Sandroni is the E.D. Howard Professor in Political Economy at the Kellogg School of Management, Northwestern University, Illinois (USA) and a leading scholar in market selection and rational learning. Prof. Sandroni discussed the mathematical modelling of the psychological biases and beliefs often observed when people are subject to uncertainty. His objective is to predict individual behaviour through the use of mathematical models and virtual simulations. He was invited by Dr. Patrick Leoni of Euromed Management with whom he shares common research interests. Professor Sandroni received the 2011 Euromed Management Prize for Excellence in Research, outstanding achievements, and groundbreaking contributions to economic theory.

Gianfranco Walsh is Professor of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau, Germany. He came to explore research collaborations between the University of Koblenz and Euromed Management and presented a paper written with Dr. Boris Bartikowski of Euromed Management.

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Doctoral ProgrammesEuromed Management offers two doctoral programmes: The PhD Universa and the DBA.

The PhD UniversaEuromed Management offers students the opportunity to pursue original academic research as part of the PhD Universa programme, which is jointly organised by six member schools of the 20-year-old Ecricome consortium: Bordeaux School of Management, ESCEM Tours-Poitiers, Euromed Management, ICN Business School, Reims Management School, and Rouen School of Management. All partner schools are EQUIS accredited.This programme prepares students for research careers in both academic and non-academic settings. Participants receive a solid methodological base that enables them to design and implement research projects in various business disciplines. They work closely with faculty members on research projects of mutual interest. The programme is conducted in France and students can enroll in a double degree programme in collaboration with another European university. Currently, 36 students are enrolled in the programme, and 10 are supervised by Euromed Management faculty members:

Loftian Behrooz: “How can companies decrease their employee base in a recession period?” PhD Advisor: Dr. Patrick Micheletti.Dias Bexoltan: “Anti-crisis management of the small and medium enterprises in France.” PhD Advisor: Dr. Nadine Levratto. Elizabeth Franklin-Johnson: “The application of sustainability measures in managerial practice: a comparative analysis between organisations in France and the U.K.” PhD Advisor: Dr. Katia Richomme-Huet.Gregorio Fuschillo: “Consumption and Fanaticism: Fan, fanatics and companies in fan culture contexts.” PhD Advisor: Prof. Bernard Cova. Alexandre Lavissiere: “Place and role of free ports in companies’ supply chain maturity.” PhD Advisor: Dr. Laurent Fedi.Giannis Milolidakis: “How virtual practices facilitate learning, creativity and innovation in distributed virtual communities of practice.” PhD Advisors: Chris Kimble and Dr. Walter Baets.Hugh-Marc Porter: “International joint ventures from an institutional point of view.” PhD Advisor: Dr. Frédéric Prévot. Wissam Sami El Khoury: “Mergers and Acquisitions: Effect of Asymmetric Information and the Case of Toeholds.” PhD Advisor: Dr. Zouhaier M’Chirgui.

Abou Sidibe: “L’évaluation financière des projets de la qualité du service par les processus dans le secteur de la Banque-Assurance”. PhD Advisor: Prof. Bernard Belletante.Thierry Vallaud: “Determination of the elasticity of the share of wallet for FMC products: A model at the individual consumer level.” PhD Advisor: Prof. Dwight Merunka.

The Universa PhD Programme coordinator for Euromed Management is Dr. Boris Bartikowski, Associate Professor of Marketing. Contact: [email protected]

Doctorate of Business Administration (DBA)Euromed Management, in partnership with Renmin University of China, has developed a joint Doctorate of Business Administration programme. It is designed for successful Chinese business practitioners interested in applying their knowledge and experience to business research. The international partnership between a French business school and a Chinese university ensures the programme has a strong international dimension and favours a horizon broadening experience for the participants. The DBA programme is structured around courses delivered by both Renmin University and Euromed Management faculty members and culminates with the DBA dissertation and its public defence. The mission of the Euromed Management DBA programme is to provide entrepreneurs and executives with business research expertise so as to apply academic knowledge to specific management issues and improve the quality of their decision making skills .

Dr. Michel Gutsatz is the MBA & DBA Programme Manager at Euromed Management.Contact: [email protected]

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—Dr. Boris Bartikowski

—Dr. Michel Gutsatz

EuromedManagement Research Assistants Naeem Ashraf: Doctoral student at the IAE Aix (Cergam), University Paul Cézanne, Aix-Marseille III. Dissertation title: “The effect of network embeddedness on corporate performance for sustainability.” PhD Advisors: Dr. Pierre-Xavier Meschi and Prof. Emmanuelle Reynaud, IAE Aix-en-Provence, University Paul Cézanne, Aix-Marseille III. His co-advisor at Euromed Managment is Dr. Robert Spencer and his research is supported by the Responsible Purchasing Chair.Rohail Ashraf: Doctoral student at the IAE Aix (Cergam), University Paul Cézanne, Aix-Marseille III. Dissertation title: “Companies, Brands and Consumers: An Integrated Paradigm.” PhD Advisor: Prof. Dwight Merunka, IAE Aix, University Paul Cézanne, Aix-Marseille III, and Euromed Management.Breeda Comyns: Doctoral Student at the University of Leeds, UK. Dissertation title: “Investigating the quality and quantity of Greenhouse Gas (GHG) emissions reporting by companies in the oil and gas industry.” PhD Advisors: Dr. Frank Figge and Dr. Tobias Hahn, Euromed Management and Dr. Ralf Barkemeyer and Dr. William Young, Leeds University.Elias Erragraguy: Doctoral student at the University of the South, Toulon-Var. Dissertation title: “L’influence du référentiel normatif sur la dynamique décisionnelle et les préférences altruistes des agents économiques– Une étude comparative des déterminants de l’altruisme au sein des modèles financiers socialement responsables.” PhD Advisors: Prof. Jean Louis Reiffers, Euromed Management and University of the South, Toulon-Var and Prof. Bernard Paranque, Euromed Management.Elizabeth Franklin-Johnson: Doctoral student in the Universa Ph.D programme at Euromed Management and at University of Nancy 2 (Cerefige). Dissertation title: “The application of sustainability measures in managerial practice: A comparative analysis between organisations in France and the U.K.” PhD Advisor: Dr. Katia Richomme-Huet, Euromed Management.Gregorio Fuschillo: Doctoral student in the Universa Ph.D programme at Euromed Management and Universita’ degli Studi di Roma “La Sapienza”. Dissertation title: “Consumption and Fanaticism: Fan, fanatics and companies in fan culture contexts.” PhD Advisors: Prof. Bernard Cova, Euromed Management and Prof. Andrea Rea, Universita’ degli Studi di Roma “La Sapienza.”

François-Armand Gambarelli : Doctoral student at the IMPGT (Cergam), University Paul Cézanne Aix-Marseille III. Dissertation title: “Construction-déconstruction de concepts innovants en environnement institutionnel prégnant.” PhD Advisor: Prof. Corinne Grenier, Euromed Management.

Eleonora Lollo : Doctoral student at the Université de la Méditerranée Aix-Marseille II. Dissertation title: “Social Capital and Economic Development.” PhD Advisors: Dr. Patricia Augier, Université de la Méditerranée, Aix-Marseille II and Dr. Virginie Vial, Euromed Management.Simon Paranthoën : Doctoral student at the IMPGT (Cergam), University Paul Cézanne, Aix-Marseille III. Dissertation title: “La construction de la légitimité d’une partie prenante profane dans un environnement professionnel : le cas des aidants de personnes âgées”. Ph.D. Advisor: Prof. Corinne Grenier, Euromed Management.

Visiting PhD StudentsEuromed Management has a research partnership with the Universidade Federal do Rio Grande do Sul (UFRGS), the second highest ranked university in Brazil, located in Porto Alegre. The purpose of this partnership is to enable Brazilian students to conduct their research in a cross-national context. Euromed Management hosts doctoral students from UFRGS for periods ranging from three months to one year. Daniela Moreira de Carvalho, Assistant Professor at the Universidade Federal Rural de Pernambuco (Recife), spent eight months at Euromed Management, where her thesis co-advisor is Dr. Frédéric Prévot.

—Research Assistants

53

Faculty MembersPierpaolo AndrianiAssociate Professor of Complexity and InnovationPh.D. in Social Sciences,

Durham University (UK)

Christine AngeliniAssociate Professor of Strategic ManagementPh.D. in Management,

University of Brest

Noël AlbertAssistant Professor of MarketingPh.D. in Management Sciences,

University PMF in Grenoble

Pedro AlbuquerqueAssociate Professor of EconomicsPh.D. in Economics, University

of Wisconsin-Madison (USA)

Valérie AnglesAssistant Professor of International ManagementPh.D. in Management, University

of Aix-Marseille II

Pascale AugerAssociate Professor of Complexity, Creativity ManagementPh.D. in Management, University

of Aix-Marseille III

Boris BartikowskiAssociate Professor of MarketingPh.D. in Marketing,

University of Aix-Marseille III and

University of Ausburg (Germany)

HDR, University of Aix-Marseille III

Roland BelAssociate Professor of Strategy and InnovationPh.D. in Economics, University

of Sydney (Australia)

Bernard BelletanteDirector General, Dean and Professor of Corporate FinancePh.D. in Economics,

University of Lyon III

HDR, University of Lyon II

Sami Ben LarbiAffiliate Professor of FinanceAssociate Professor, University of the South, Toulon-VarPh.D. in Management,

University of Aix-Marseille III

Chafik BentalebAssociate Professor of Human Resources ManagementPh.D. in Management, Cadi Ayyad

University (Morocco)

HDR, Cadi Ayyad University (Morocco)

Gilles BertrandAdjunct Professor of Industrial DesignMaster of Arts, Ecole Nationale

Supérieure des Arts Appliques et des

Métiers d’Art

Philippe BertrandAffiliate Professor of FinanceProfessor of Finance, University of Aix-Marseille IIIPh.D. in Mathematical Economics,

EHESS

HDR, University of Paris-Dauphine

Vinca BigoAssociate Professor in Gender, Ethics and LeadershipPh.D. in Development Studies,

University of Cambridge (UK)

Odile BoizardAssistant Professor of Information and Communication Ph.D. in Information and

Communication Sciences,


Thierry BrenerAdjunct Professor of Managment

Pierre CariouAssociate Professor of Shipping and Port EconomicsPh.D. in Economics,

University of Nantes

Danielle CastagnoniAssociate Professor of Marketing and Sustainable DevelopmentMasters in Management, University of Corte

54

Hector CastanedaAssistant Professor of InnovationMasters in Transportation and

Logistics, University of Paris X

Eric CauvinAffiliate Professor of AccountingProfessor, University of Aix-Marseille IIIPh.D. in Finance,



Julien CaylaAffiliate Professor of MarketingSenior Lecturer, University of New South Wales (Australia)Ph.D. in Marketing,

University of Colorado, Boulder (USA)

Ali CheaitouAssistant Professor of Supply Chain and LogisticsPh.D. in Industrial Engineering, Ecole

Centrale de Paris

Hilary CollinsAssociate Professor of Strategic ManagementPh.D. in Philosophy,

Strathclyde University (UK)

Bernard CovaProfessor of MarketingPh.D. in Management,

University of Paris Dauphine

HDR, University of Paris Dauphine

Florence Crespin-MazetAssociate Professor of MarketingPh.D. in Project Marketing and

Systems Selling,

University of Manchester (UK)

Jean-Philippe DangladeAssistant Professor of MarketingPh.D. in Management Sciences,


Jean-Louis DenisAffiliate Professor of Health ManagementProfessor, ENAP, Montreal (Canada)Ph.D. in Community Health,

University of Montreal (Canada)

Dardo Mario de Vecchi Associate Professor of Linguistics and Knowledge ManagementPh.D. in Linguistics,

University of Paris XIII

Marion DovisAssistant Professor of EntrepreneurshipPh.D. in Economics,

University of Aix-Marseille II

Isabelle DucassyAssistant Professor of FinancePh.D. in Economics and Finance,

University of Toulouse

Eustache Ebondo Wa MandzilaAssociate Professor of Auditing Ph.D. in Management,

University of Paris

Laurent EstachyAssociate Professor of International FinancePh.D. in Economics,

University of Nice

Laurent FediAssociate Professor of Maritime Law and Maritime ManagementPh.D. in Maritime Law,


Frank FiggeAssociate Professor of Sustainable Development and CSRPh.D. in Economics

University of Basel (Switzerland)

David FordAffiliate Professor of MarketingPh.D. in Management,

University of Manchester (UK)

Michel FourriquesAssistant Professor of Taxation and LawMasters in Banking and Finance


Christine FrancouAssociate Professor of Accounting Masters in Management,

Ecole de Commerce Nice

Vincent FreyAssistant Professor of NegotiationMasters in Management,

Euromed Management

Christine GendronAdjunct Professor of Graphic DesignMasters, l’École Nationale Supérieure

des Arts Décoratifs/ENSAD, Paris

Philippe GivryAssistant Professor of FinancePh.D. in Management Sciences, University of Lyon III

Karine Goglio-PrimardAssociate Professor of EconomicsPh.D. in Economics, University of Nice-Sophia Antipolis

Adel GolliAssistant Professor of Human Resources ManagementPh.D. in Management,

University of Corte.

Corinne GrenierProfessor of Strategy and InnovationPh.D. in Management,

University of Paris-Dauphine

HDR, University of Paris-Dauphine

Alexis GuyotAssistant Professor of FinancePh.D. in Economics,

University of Lyon II

Tobias HahnAssociate Professor of Corporate SustainabilityPh.D. in Economics and Social

Sciences, University of Lüneburg

(Germany)

Julien HanoteauAssociate Professor of Environmental Economics and ManagementPh.D. in Environmental Economics

and Policies,

Institut d’Etudes Politiques de Paris

Jouba HmaidaAssistant Professor of MarketingPh.D. in Management Sciences,

University of Toulouse

Bin JiangAffiliate Professor of Operations ManagementAssociate Professor of Management, DePaul University (USA)Ph.D. in Operations Management,

The University of Texas at Arlington (USA)

55

Maria KakarikaAssistant Professor of Organisational Behavior and Human ResourcesPh.D. in Management, IE Business

School (Spain)

Chris KimbleAssociate Professor of Strategy and Technology ManagementMasters in Computer Science,

University of Newcastle (UK)

Masters in Philosophy,

University of Northumbria (UK)

Thomas Lagoarde-SegotAssociate Professor of FinancePh.D. in Finance and Development,

Trinity College Dublin (Ireland)

Wan Ni LaiAssistant Professor of FinancePh.D. in Management,


Patrick LeoniAssociate Professor of FinancePh.D. in Economics, University

of Minnesota-Minneapolis (USA)

Laurence Le PoderAssociate Professor of EconomicsPh.D. in Economics,


Nadine LevrattoAffiliate Professor of FinanceResearch Scholar, CNRS-Université de Paris Ouest Nanterre La DéfensePh.D. in Economics,

University of Nice

HDR, University of Nice

Grant LinscottAdjunct Professor of Industrial DesignMaster of Science, International

Business and Management for Design,

University of Salford (UK)

Evelyne LombardoAssistant Professor of Management and CommunicationsPh.D. in Information and

Communication Sciences,

University of the South, Toulon-Var

Lionel MalteseAffiliate Professor of Sports ManagementAssociate Professor, University of Aix-Marseille IIIPh.D. in Management,


Jean-Michel MarmayouAffiliate Professor of Law and Sports LawAssociate Professor, University of Aix-Marseille IIIPh.D. in Law, University of Aix-

Marseille III


Virginie MartinAssociate Professor of Sociology, Political Sciences and ManagementPh.D. in Political Science, Institut

d’Etudes Politiques de Paris

HDR, University of Lyon III

Zouhaier M’ChirguiAssociate Professor of Finance, Auditing and AccountingPh.D. in Economics,


HDR, University of Aix-Marseille II

Dwight MerunkaAffiliate Professor of MarketingProfessor of Marketing, University of Aix-Marseille IIIPh.D. in Marketing,


HDR, University of Aix Marseille III

Patrick MichelettiAssociate Professor of Human Resources ManagementPh.D. in Labor Sociology, St. Esprit

University, Lebanon

Ph.D. in Management Sciences,


HDR, University of Montpellier

Jean-Jacques MichelinAssociate Professor of Business PolicyMasters in Management,

Ecole Supérieure des Sciences

Commerciales d’Angers.

Jérôme MorelAssociate Professor of Auditing and ControlMasters in Internal Auditing,


Annie MunosAssociate Professor of MarketingPh.D. in Management, University of

Aix-Marseille III


Teresa NelsonAffiliate Professor of Entrepreneurship and CSRProfessor, Simmons School of Management, Boston (USA)Ph.D. in Business Administration,

University of Illinois, Urbana-

Champaign (USA)

Austin Lee NicholsAssistant Professor of Leadership and Organisational BehaviourPh.D. in Social Psychology,

University of Florida, (USA)

Bernard ParanqueProfessor of FinancePh.D. in Economics and Management,

University of Lyon

HDR, University of Lyon

Olivier PelazzaAssistant Professor of Marketing & StrategyMasters in Management, Euromed

Management

Michel PendariesAssistant Professor of Organisational ManagementPh.D. in Management,

University Aix-Marseille II

Isabelle PignatelAssociate Professor of AccountingPh.D. in Management, University of

Aix-Marseille III

Frank PonsAffiliate Professor of Sports MarketingProfessor, University of Laval (Canada)Ph.D. in Business Administration,

Concordia University, Montreal

(Canada)

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Frédéric PrévotAssociate Professor of Strategic ManagementPh.D. in Strategic Management,


HDR, University of Lyon III

Maarouf RamadanAffiliate Professor of Finance and Business Economics Ph.D. in Economics, Ecole Normale

Supérieure de Cachan

Jean Louis ReiffersAffiliate Professor of EconomicsProfessor Emeritus, University of the South, Toulon VarPh.D. in Economics,

University of Aix-Marseille II.

Katia Richomme-HuetAssociate Professor of International Human Resources Management and EntrepreneurshipPh.D. in Management,

University of Montpellier I

HDR, University of Brest

Fabrice RizzoAffiliate Professor of Private Law and Sports LawProfessor, University of Aix-Marseille IIIPh.D. in Law, University of Aix-

Marseille III


Bertrand RoneAdjunct Professor of DesignMasters in Design, EID Toulon

Abdelkader SbihiAssociate Professor of Supply Chain and LogisticsPh.D. in Optimization and Operations

Research, University of Paris I

Robert SpencerAssociate Professor of MarketingPh.D. in Economics and Business

Administration, Uppsala University

(Sweden)

Ernesto Tapia-MooreAssociate Professor of International ManagementPh.D. in Management, University of

Aix-Marseille II

Enrique ter HorstAssociate Professor of Statistics and Financial RisksPh.D. in Statistics, Duke University

(USA)

Patrick TopsacalianAffiliate Professor of FinanceAssociate Professor, University of Lyon IIIPh.D. in Finance, University of

Montpellier I

Romilda TramontanoAssociate Professor of Business LawMasters in Public Law,

University of Nice

Gérard VeberAssociate Professor of MarketingMasters in Electronic Engineering,

ECE

Lucien VeranAffiliate Professor of ManagementProfessor, University of Aix-Marseille IIIPh.D. in Management,

University of Nice


Virginie VialAssociate Professor of Development Economics and Industrial OrganisationPh.D. in Economics and Political

Science, London School of Economics

(UK)

Zannie VossAffiliate Professor of Marketing Professor, Southern Methodist University (USA)Ph.D. in Management,


William-Hua WangAssociate Professor of Economics and Business PolicyPh.D. in Applied Economics,

University of Grenoble

Felix WeygandAffiliate Professor of Information and Communication ScienceAssociate Professor, University of Aix-Marseille IIPh.D. in Information and

Communication, University of Aix-

Marseille II

Tim WhiteAssistant Professor of Management Information SystemsMasters in Supply Chain Management, University of Aix-Marseille II

Niko WijnolstAffiliate Professor of ShippingPh.D. in Shipping,

Delft University of Technology

(The Netherlands)

Saïd YamiAffiliate Professor of Strategic ManagementAssociate Professor, University of Montpellier Ph.D. in Strategic Management,

University of Lille

HDR, University of Montpellier

Yahia ZoubirProfessor of International Relations and International ManagementPh.D. in International Relations,

The American University,

Washington D.C. (USA)

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Euromed Management Research Year Book

Documents

Transcript of Euromed Management Research Year Book