2014 Email Evolution Conference Closing Keynote Presentation
Euro IA Closing keynote
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Transcript of Euro IA Closing keynote
Fill in the IA gapEuro IA keynote
Mags Hanley24 September 2011
A STATEMENT
SHORT HISTORY OF IA (IN BOOKS)
BROAD, THEN NARROW, THEN MORE NARROW
MULTIPLE FIELDS OF PRACTICE
WHERE ARE WE NOW?
EURO IA THEMES
WHY THIS IS IMPORTANT TO ME (AND TO YOU)?
CONNECTING• CONTENT TO CONTENT (NAVIGATION)• CONTENT TO USERS
(PERSONALISATION AND CUSTOMISATION)
• USERS TO USERS (SOCIAL)
Content
ContextUsers
CONNECTING WITHIN CONTEXT
IA
Adapted from Information architecture for the World Wide Web, Rosenfeld and Morville
IA-SHAPED HOLE IN OUR T-MODEL
Adapted from Peter Boersma’s T-modelhttp://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html
IT IS MORE IMPORTANT THAN EVER
TEST YOUR KNOWLEDGE
WHAT SHOULD YOU BE ABLETO DO?
1. List organisational structures and be able to consciously choose
2. Create models of the structures - navigation model, application model, data model
3. Understand deep IA – content objects, CVs and semantic web
4. Understand how people seek information
5. Know how search works
WHAT MUST WE DO?
TAKE BACK…
IA AS A VALUABLE FIELD OF PRACTICE
DOING IA FIRST BEFORE ID
CONTINUE WITH…
PASS ON THE STORIES AND NOT JUST THE METHODS
DOING IA USER RESEARCH (NOT JUST CARD SORTING)
IA RESEARCH CARD SORTING, INFO SEEKING, HIERARCHY OF INFO, FACETS, TASK FLOWS
BEING BROAD IN OUR PROFESSION
BEING THE GLUE WITH THE EDITORIAL, BUSINESS STAKEHOLDERS AND DEVELOPERS
DEVELOP AND UNDERSTAND MORE…
INFORMATION SEEKING
Sense making• Identity (how the person identifies themselves in the
situation)• Retrospection (pauses, time to reflect and reframe)• Enact (discuss and process)• Social (sharing, retaining, preserving)• Ongoing (the experience continues over time)• Extract clues from the context (understand the
situation to understand what information is relevant and explanations are acceptable)
• Plausibility over accuracy (through the lens of politics, conflicting opinions and interpretation)
Brenda Dervin http://en.wikipedia.org/wiki/Sensemaking
Marcia Bates – Modes of Information SeekingHttp://gseis.ucla.edu/faculty/bates/articles/info_SeekSearch-i-030329.html
COGNITIVE SCIENCE
DATABASES, APIS, MODELING PROCESSES AND SEMANTIC WEB
DATA VISUALISATION
NEXT STEPS FOR IA
EQUAL STANDING AS A UX FIELD OF PRACTICE
MAKE IA COOL AGAIN
FIND OUR VOICE
TAKE AWAY – READ, REVIEW PROJECTS, PRACTICE IA, SPEAK ABOUT IA
BE PROUD!
THANK YOU!
MAGS [email protected]: @MAGSHANLEY