Estrategias de marketing y redes sociales
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Transcript of Estrategias de marketing y redes sociales
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ESTRATEGIAS DE MARKETING Y REDES SOCIALES
MSc. ANA MARÍA GUERRERO MILLONES
www.cietsi.com
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¿QUÉ ES MARKETING?
ANUNCIAR
INTERESAR
DECISIÓN
ACCIÓN
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MARKETING
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PLAN DE MARKETING EFICAZ
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MARKETING RELACIONAL
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FASES DE IMPLANTACIÓN DE ESTRATEGIAS DE MARKETING RELACIONAL
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¿Quiénes son mis clientes?
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¿Cómo se comportan mis clientes?
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¿Cómo interactuó con ellos?
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¿Porqué es necesario hacer marketing online?
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¿Porqué es necesario hacer marketing online?
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Planning Estratégico Digital
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Objetivos de Marca
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ESTRATEGIA DIGITAL INTEGRAL
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INTERSECCIÓN ENTRE NEGOCIO Y TECNOLOGÍA
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Proceso de Planificación
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MARKETING EN REDES SOCIALES
Comunicación rápida y directa con tus
clientes.
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ESTRATEGIAS DE MARKETING EN REDES SOCIALES
• 1. CONECTIVIDAD Participar
activamente
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ESTRATEGIAS DE MARKETING EN REDES SOCIALES
• 2. HONESTIDAD
• DECIR LA VERDAD
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ESTRATEGIAS DE MARKETING EN REDES SOCIALES
• 3. SER HUMANO
• Recordemos que somos personas
• Estamos en condiciones de
comunicarnos
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ESTRATEGIAS DE MARKETING EN REDES SOCIALES
4. GENEROSIDAD
DAR PARA RECIBIR
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ESTRATEGIAS DE MARKETING EN REDES SOCIALES
5. IMAGINACIÓN • Enfoca tus esfuerzos como si tú
fueras la persona que le da vida a
la reunión.
•
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SE SUGIERE:
• Promueve: concurso o sorteo.
• Recuerda que estás construyendo relaciones, y como en una relación sentimental, debes ser creativo para mantener fresca y viva esa relación.