ESOMAR Workshop on Gamification: Creating a win-win-win
-
Upload
insites-on-stage -
Category
Documents
-
view
702 -
download
1
description
Transcript of ESOMAR Workshop on Gamification: Creating a win-win-win
![Page 1: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/1.jpg)
What’s next?
Creating a win-win-win
– Gamification in data collection
– Gamification in analysis &
interpretation
– Gamified reporting & presentation
Time to play!
![Page 2: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/2.jpg)
Let’s play a game!
![Page 3: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/3.jpg)
The average age
of a gamer is 34
![Page 4: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/4.jpg)
The average age
of a gamer is 30
![Page 5: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/5.jpg)
26% of the gamers are above
50 years old
![Page 6: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/6.jpg)
26% of the gamers are above
50 years old
![Page 7: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/7.jpg)
40% of the gamers is female
![Page 8: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/8.jpg)
47% of the gamers is female
![Page 9: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/9.jpg)
62% of gamers play with other
gamers in person
![Page 10: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/10.jpg)
62% of gamers play with other
gamers in person
![Page 11: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/11.jpg)
Using game mechanics
to solve problems and
engage users
Everybody likes to play
![Page 12: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/12.jpg)
Qualitative
Research
2
MROCs:
Most popular
emerging method
in GRIT 2012
![Page 13: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/13.jpg)
Data collection
Analysis & interpretation
Reporting & presenting
The whole
research process
![Page 14: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/14.jpg)
That’s nice and all, but what does it deliver?
![Page 15: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/15.jpg)
Phase 1: Data collection
![Page 16: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/16.jpg)
Team
Question
Individual
Community
“Prove to
me that your
city is better
than every
other city
here”
4 levels
![Page 17: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/17.jpg)
Team
Question
Individual
Community
4 levels
![Page 18: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/18.jpg)
Team
Question
Individual
Community
4 levels
![Page 19: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/19.jpg)
Team
Question
Individual
Community
4 levels
![Page 20: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/20.jpg)
Riddles
Gamification and Market Research // Communities
![Page 21: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/21.jpg)
21
Gamification and Market Research
… it works!
![Page 22: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/22.jpg)
** To match the iterative and non-linear nature of
idea generation, the Ideation Tool allows
participants to post multiple ideas to the ideation
challenges. Participants can comment to improve
the idea, resulting in a change of status, from
mining to rough diamond, polished diamond and
eventually a diamond ring…
Ideation
* Based on insight platforms retrieved from earlier
research or in an earlier stage of the same project,
the Ideation Tool challenges participants to come
up with new ideas for problems or needs.
Gamification and Market Research // Communities
![Page 23: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/23.jpg)
Do you think this leads to…
1. More posts?
2. Richer posts?
3. More & richer posts?
![Page 24: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/24.jpg)
Do you think this leads to…
1. More posts?
2. Richer posts?
3. More & richer posts?
![Page 25: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/25.jpg)
7x more on topic
arguments
Creative, emotional,
contextual
Think harder,
Think different
![Page 26: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/26.jpg)
Phase 2: Analysis &
interpretation
![Page 27: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/27.jpg)
A different perspective
![Page 28: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/28.jpg)
Crowd interpretation is the analysis of research data by a group of research participants in
order to obtain richer, more accurate interpretation
of data that leads to insights.
![Page 29: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/29.jpg)
OBSERVER
INTERPRETER
INSIGHTING
“The only performance thatg got a 5 star rating by the ‘morgen’ (newspaper). If you look for a minute or 5 on the ground, you can easily find a free
newspaper…very handy!”
![Page 30: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/30.jpg)
Crowd interpretation game
![Page 31: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/31.jpg)
20% additional insights from
the same data
Excitment
The gaming virus hit
RECONNECT with your
consumer
![Page 32: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/32.jpg)
Are participants the researchers of the future?
![Page 33: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/33.jpg)
Researchers Gen Y crowd
How do they
perform?
![Page 34: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/34.jpg)
Who is best at
generating insights?
1. Researchers
2. Gen Y Crowd
3. Both are equally good
![Page 35: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/35.jpg)
Who is best at
generating insights?
1. Researchers
2. Gen Y Crowd
3. Both are equally good
![Page 36: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/36.jpg)
Researchers Gen Y crowd
20-40%
additional
insights!
![Page 37: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/37.jpg)
Phase 3: Reporting &
Presenting
![Page 38: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/38.jpg)
Single focus on the
minds
![Page 39: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/39.jpg)
![Page 40: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/40.jpg)
![Page 41: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/41.jpg)
![Page 42: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/42.jpg)
![Page 43: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/43.jpg)
![Page 44: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/44.jpg)
![Page 45: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/45.jpg)
![Page 46: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/46.jpg)
![Page 47: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/47.jpg)
![Page 48: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/48.jpg)
![Page 49: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/49.jpg)
![Page 50: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/50.jpg)
![Page 51: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/51.jpg)
![Page 52: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/52.jpg)
![Page 53: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/53.jpg)
![Page 54: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/54.jpg)
![Page 55: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/55.jpg)
![Page 56: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/56.jpg)
![Page 57: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/57.jpg)
![Page 58: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/58.jpg)
![Page 59: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/59.jpg)
![Page 60: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/60.jpg)
Improving the
flight experience Understanding & listening to frequent flyers
![Page 61: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/61.jpg)
Phase 1
Insightment
Observation leads to insight discovery
![Page 62: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/62.jpg)
Insightment
Ideation & Concept Development
Discussions placing insights in perspective
Idea generation by frequent travellers
Phase 2
![Page 63: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/63.jpg)
Insightment
Ideation & Concept Development
Validation
Phase 3
Quantitative and emotional validation of 4 selected
concepts
![Page 64: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/64.jpg)
“If we knew what we already know”
![Page 65: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/65.jpg)
Gamified kick-off
![Page 66: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/66.jpg)
Ideation by Air France and KLM
![Page 67: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/67.jpg)
Concept casino
![Page 68: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/68.jpg)
What’s next?
Creating a win-win-win
– Gamification in data collection
– Gamification in analysis &
interpretation
– Gamified reporting & presentation
Time to play!
![Page 69: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/69.jpg)
Objective?
Gamify the
research
process
![Page 70: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/70.jpg)
A small recap
Game mechanics
![Page 71: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/71.jpg)
You challenge yourself by setting
achievable deadlines, you strive for
success and you like to master a
skill . You value positive feedback
in order to feel accomplished. You
have a need to finish things you
started.
Achievement #1
![Page 72: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/72.jpg)
Achieve your financial goals!
People need to set themselves a specific financial
goal for which they want to save. They can add
money to their account by themselves, by asking
& sharing with friends or by collecting deals.
![Page 73: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/73.jpg)
You like to influence people
and events, you want to be
seen as a leader, you are
conscious about your image.
You are attached to your
status.
Power #2
![Page 74: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/74.jpg)
Leaderboards People attach status to be in
first place. They are constantly
competing with their friends and
family to achieve the highest
rank!
![Page 75: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/75.jpg)
Leaderboards People attach status to be in
first place. They are constantly
competing with their friends and
family to achieve the highest
rank!
![Page 76: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/76.jpg)
You have a strong desire to belong to a
group or family, you seek relationships
and approval. You like sharing with
others and listen well.
Social #3
![Page 77: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/77.jpg)
City Marketing By working together in teams, you
reach a higher goal. Social media
make it possible to see how others
are performing.
![Page 78: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/78.jpg)
Grow #4
You love to gain knowledge
and sharpen your mind. You
want to develop yourself to the
maximum. You like feedback
because it gives you the
opportunity to improve.
![Page 79: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/79.jpg)
Nike+ Running App
Set personal goals and keep
track of your improvements.
![Page 80: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/80.jpg)
Structure #5
You like safe and predictable
environments, you seek order
and certainty and you don’t like
surprises. And you are
sometimes a bit compulsive.
![Page 81: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/81.jpg)
![Page 82: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/82.jpg)
Everyone wants to complete a puzzle. No
one wants to make half the puzzle and
then quit. Coca Cola Zero was aware of
people’s need for structure and achieved
great viewer results with this insight.
Live action puzzle
![Page 83: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/83.jpg)
Explore #6
You like change and adventure, you
enjoy new experiences. Stimulation
and changing environments are your
key drivers.
![Page 84: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/84.jpg)
![Page 85: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/85.jpg)
BING cooperated with Jay-Z to develop a
game where fans could collect Jay-Z’s
biography ‘Decoded’ before release date by
searching every single page all over the world.
Unique fan experience
![Page 86: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/86.jpg)
Purpose #7
You have a soft spot for charity, you
are altruistic and you like to make a
difference. You like to give your life
meaning. You believe in a higher
cause.
#7 Purpose #7
![Page 87: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/87.jpg)
The listeners of Q-Music collect money for
charity based on a game to travel as much
kilometers as possible. (combination of the
need for purpose and the need to explore)
Q-Music stimulates its listeners
![Page 88: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/88.jpg)
Achievement #1
Power #2
Social #3
Grow #4
Structure #5
Explore #6
Purpose #7
Main motivators
for playing
games.
![Page 89: ESOMAR Workshop on Gamification: Creating a win-win-win](https://reader033.fdocuments.in/reader033/viewer/2022052600/557c2fefd8b42acc738b482f/html5/thumbnails/89.jpg)
Thanks!
Questions?
The game is on!
@annaliezze | @tomderuyck