How to Win with Gamification in Healthcare and Wellness

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Cover Slide 1

How to Win with Gamification in Healthcare & Wellness

© 2014-2015 Netplus Marketing, Inc.

Fact: The effective use of gaming mechanics has the power to change and

influence behavior.

“Game Mechanics refer to the components of a game, the mechanisms utilized by game

designers to reward activity among customers, employees, or other users.”

- Badgeville Wiki

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Games have been played with friends and family throughout history.


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Then

Fact: Applying gaming elements such as rewards to achieve marketing goals dates back

centuries.


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Today

Ready access and lots of device options have fed our game habits.


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Today

Virtual reality is beginning to connect our environments to our games.


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Today

Wearable devices attach actionable metrics to our daily lives.


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Today

We play, we track, we score, we win, everyday, everywhere and anytime.


Why Health & Gaming?+

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Then

Connect People with Wellness in an Engaging, Respectful Way.


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Today

Making Good-For-You Content Fun for Both Consumers and HCPs.


https://www.facebook.com/thinknetplus/app_304070979681600

Time MachineCover Slide

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© 2014 Netplus Marketing, Inc. © 2014-2015 Netplus Marketing, Inc.


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Games Create Memorable Brand Impressions to Drive Product Awareness.

Time with brand translates into awareness and sales.


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http://www.spongebobvitamins.com/

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Edutaining Goes Mainstream as Brands Find More Engaging Methods to

Educate Consumers.


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Games Amplify Reach Through Social Channels.


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Great Content Drives Consumer Engagement.


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Games Encourage Adherence and Compliance.

Pain free reminder messaging avoids non-productive brand nagging.


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Initiate Behavioral Changes.


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Generally Improve Health Outcomes.

Make your content relatable to the audience.


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Extend the Organization’s Mission & Vision.

Helping companies have a healthy impact on the world and their own bottom line.


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Getting Started with Gaming+

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1.Identify the Business Objectives and Define

Your Audience.Game development follows a similar path as many strategic marketing efforts.


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2.Define the Behaviors You Want to

Change or Improve.


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3.Plan Channels and Methods of Delivery.

Be sure to plan for launch volume and scale.


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4.Determine Available Resources, Capabilities

and Gaps Where External Partners Maybe Necessary.


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5.Develop a Program Brief and Incorporate Perspectives from Key Stakeholders and

Legal Counsel up Front.


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6.Present the Brief to Identified Partners and

Select those that are Best Aligned and are Able to Elevate the Vision.


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7.Work Internally or With Partners to Outline the Game Experience, How the Program will be Activated (Drivers) and How the Business

Impact will be Measured. © 2014-2015 Netplus Marketing, Inc.

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8.Create the Game, Drive Participation and

Measure Outcomes.Games can be serious business – but also a blast!.


Game Measurement & Results+

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38Measuring Games:6 Key Metrics

• Engagement• Influence• Loyalty• User Generated Content• Time Spent• Virality


“Brand of the Year”

996% Lift in Engagement

45% Decrease in CPL

129,000 Samples Distributed

173,362 Unique Users

1,088,402 Game Plays

14 Minutes Spent w/ Brand

288,787 Recipe Shares

47% Lift in Site Traffic

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Real Time or (Almost Real Time) Results are Critical to Optimization and Appropriate Media

Support.


Common Gaming Elements+

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5 Most Common Game Mechanics

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Progress Paths – Use Challenges and Evolving Narratives to Drive

Desired Behavior.


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Provide Instant Feedback on the User’s Actions to Help Them on Their Journey.


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Rewards/Motivation – Give the User a Pat on the Back, Such as a Target they Can Increase or Improve. This Can Include Ranking, Status

and Achievements.


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Engaging, Design and an Intuitive Interface Help Drive Users to Desired Behaviors.


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Social Sharing is Essential to Amplify the Results.


Game Samples+

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49Game Samples

The Merck Manual: Time Machine QuizElevating and extending a century-old publication via game mechanics.

Live Demo: http://on.fb.me/1jsshMD

Airborne Immune Support: Fill in the Blanks GamePromoting and educating consumers regarding the benefits of "real immune support."

Live Demo: http://on.fb.me/1jICvny

Good Neighbor Pharmacy: Photo HuntLive Demo: http://on.fb.me/1r44Ih3


Black & Decker Holiday Gift Guide/Match & Win GameA holiday gift guide comes alive.

Live Demo: http://on.fb.me/1eXt0Mz

K'NEX - TINKERTOY: Win in a Snap GameA beloved, classic toy that brings parents and children together, teaching motor skills and problem solving, made interactive to boost consideration for the holiday season.

Live Demo: http://on.fb.me/1cI5Kpw

Mrs. Dash Ready, Set, Win! GameAwareness, sampling, trial. The new Seasoning Packets product launch.

Live Demo: http://on.fb.me/1nNRvB3

http://on.fb.me/1jsshMD



http://on.fb.me/1jICvny



http://on.fb.me/1r44Ih3




http://on.fb.me/1eXt0Mz



http://on.fb.me/1cI5Kpw



http://on.fb.me/1nNRvB3

50Social Posts

• Mrs. Dash Spicy Jalapeno

• Mrs. Dash Recipe Roulette

• Cream of Wheat Game of Bowls

• Cream of Wheat Illusion


https://www.facebook.com/video.php?v=10152120561511152&set=vb.140754841151&type=3&video_source=pages_video_set




51Contact

Contact Netplus to discuss

your gaming goals.

Denise ZimmermanPresident & [email protected]

267-319-1284 x 106

thinknetplus.com


mailto:[email protected]

http://www.thinknetplus.com/

http://www.thinknetplus.com/

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How to Win with Gamification in Healthcare and Wellness

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