Life After Launch: How to Grow Mobile Games with In-Game Events
Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy
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Transcript of Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy
How to Launch, Grow and Scale your Event Strategy
By Erik TorenbergDirector of Community, ProductHunt
Phase One: Getting Off the Ground
Why do people go to events?
1. Help them in their personal life2. Help them in their professional life3. They feel part of a community
Build relationships BEFORE the event
(Befriend your users)
Start SmallWith things you enjoy
BRUNCHES!
• Splashthat• 25-30 people• Hosted every
week
Phase Two: Go Bigger
Invite more people
• Throw a Big Happy Hour• Condense your social time • Go to where the users are
Los Angeles
New York City
Phase Three: Scale to More Cities
A great first event is key
1. Make it easy for hosts2. Give them incentives (stickers,
shirts, promotion)3. Publicly congratulate them4. Follow up
Feature on your Site
Give Examples
Spreading Awareness• Ask volunteers to take pictures • Partner with local organizations • Promote startups in their city• Have FUN with it!
All About Relationships
Thanks!!
I’m @eriktorenberg