Amazon Product LaunchHow to STRATEGICALLY Launch

New Bundles Multipacks Single Items PRODUCTS To Grow Your BusinesseComChicago

October 16 & 17, 2015

What Hats I Wear!Scanner Monkey

A “trade organization” for online sellers Kinda like the NRA but for sellers

Online Seller Amazon seller for 2 + years

Educator

(that’s just a few of them)

What Should You Listen To Me?

I have launching TONS of new products

I have created multiple (at least 20) replentish-able items

I PROFITED about $20,000 from listings I created in 2015 (so far).

That’s me doing this PART TIME btw.

I created over 100 listings in 2015. Some flopped, some were a little profitable, some a lot!

What Do You Mean by New Products?

Single items

Bundles

Multipacks

Sources Private Label Wholesale Online Arbitrage, Retail Arbitrage

If they are not in the catalog they are NEW!

The Perfect New ProductSuccess Lies At The Intersection Of…

Pre Reqs: Key Word ResearchAmazon specific keyword research tool

Normally $30/month * Scanner Monkey Discount: $9/month

Amazon.com Start typing and see what populates

Google Keyword Planner

BlueSkySuite

Pre Reqs: Listings (& Photos)Learning the basics of listing strategy is CRUCIAL to

success.

Listings do not have to be perfect but better is helpful

READ THIS BOOK! It is normally $40, Use code

amzcb25 for 25% off or joinScanner Monkey and receive40% off.

Photos-we are not discussing this because we will argue for 30 minutes. Do good ones. The end.

StrategizeStrategically launch new products to minimize risk

Strategy #1: Know Your Customer

Source with the customer in mind rather than the product

Male, Female, Age, Income, Lifestyle

What Do They Value? (Time, Brand Recognition, Convenience, Cost, etc…)

YOU or someone you love/like/feel ok about may belong to this group

Use your life experience to help you

moms, bowlers, fisher people, dads, sports enthusiasts, retirees, RVers, religion’ers, etc…

Customer Example: Moms

Best Rank: 18,450Buy Cost: $9 and then $6

Sold: $19.99Profit: $7

Strategy #2:Brand Recognition

“If ONE product from a brand is popular, it’s likely that OTHER

products from the same brand will also be popular”

Amazon Truth Bomb

Brand Recognition ExampleTarget’s Brands

Example #1: Xhilaration

Example 2: Market Pantry

Strategy #3:Bad Listing / Good Rank

Search for listings that : Have BAD pictures Have incomplete descriptions and bullets Have wonky titles Have GREAT or even GOOD ranks

Use these to guide you to create your own listing. Don’t COPY it, just use it as a jumping off point to tell you what customers want!

Example #1: Bad Listing / Good Rank

Example #2: Bad Listing / Good Rank

Strategy #4: Add To A Cheap Successful Item & “Complete” It

Find a low cost item that has a great rank

Use it as an indicator of what the customer wants!

Add to it and ENHANCE it in a bundle or multipack

Example #1: Cheap Bakeware

+

Make sure you figure out exactly how many ingredients you need. 1 bag or 2?

Example #2: Complete ME!

+

Multi Pack It!See if people who buy a product are normally

buying in quantity. Save them a step and create a new listing. Toys (think play doh, nerf bullets, art supplies etc) Health (bath salts, denture adhesive, etc) Clothing (every day essentials)

Multi Packing groceries is against Amazon TOS

Examples: Multi Pack It!

What About Reviews & Stuff? If you have the correct intersection of customer desire

plus a good product then…

You don’t always need to try and boost sales, obtain reviews, and run ads.

Sometimes..…

If you do.. don’t go crazy and stay compliant with Amazon’s vague TOS

$149 $134 10% off for attendees: CHICAGOSTUDENT15

Starts NEXT WEEK! Monday night or Wed afternoonLIVE class!

Thank You! Questions? Cordelia Blake

cordelia@scannermonkey.com

What is Scanner Monkey? A group of online sellers who are NICE to each other Weekly webinars Amazing networking Discounts Only $19.99 per month, $199 yearly or $499 lifetime 60 Day Money Back Guarantee Code: CHICAGOMONKEY15 for 25% off Annual or Lifetime!

Through 10/23 Only!

To Get A Copy Of The Presentation:Email Me and Say PLEEZE