국제 경영 전략 -...
Transcript of 국제 경영 전략 -...
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1. (1)1.1
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1. (2)1.2
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1. : PPT(e-class ).
2. : (30), (50), (10). (10). .
3. : Peng, M.W. (2014), Global strategy, 3rd Ed., Mason, OH: South-Western.
4. : (1) (2012), , : .(2) , (2014), (: Ball, Geringer, McNett and Minor,
13th Ed.), : McGraw Hill.
5. : .
6. : Case study.
7. : Case-by-case.
1. (3)1.3 (1)
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8. 4 .
9. , .
10. ().
11. vs. () .
12. ().
1. (4)1.3 (2)
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3. 2
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1. (5)1.4 (1)
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12. 1(,)
13. 2()
1. (6)1.4 (2)
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1. , .
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(Administration): , -(Determinative). (Management): , -(Executive).
2.1 2. (2)
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2. (2)2.2 Drivers
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(Increased market size)
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, (Economies of scale and
scope, Learning)
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(Competitive advantage
through location)
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(Greater return on
investment)
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2. (3)2.3 (Benefits)
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PESTEL(, , ,, , ).
(Liability of Foreignness)
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2. (4)2.4
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2. () .
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Starcraft 1. : (), ( ), ( ).
2. : (Drop), (Recall), (Psionicstorm), .
3. : , , .
1. (Map) .
2. .
3. .
4. .
2. (5)2.5
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