A Video Production Guide For Marketers

Wooshii, CEO, Founder

FERGUS DYER-SMITH

Ensuring Video Success

Intro

1000’s of videos for 100’s of companies

Observations from having made

Some simple things can make your life easier

The Checklist

• Review examples of other videos

• Complete or start the script

• Complete the brief

• Select a video producer

• Review the extras

• Determine the timeframe

Example Videos

Find videos that resonate with you.That match the tone and mood of your desired

video

“Immature poets

imitate; mature

poets steal”

(Examples are one of the best ways to inform your video creators)

Briefs Should Be Brief

1. Introduction paragraph.

2. Your goals for the video

3. Proposed Length

4. Desired Style

5. Keywords that describe the video (and that

don’t)

6. Example Videos

Getting The Script WriteTIP: 3 Words Per Second Is A Good Way to Approximate Length

Write like a journalist – important info up

early

Keep it short

Read it aloud

Read it aloud to someone else

Re-write

Choosing A CreatorYou will be undertaking a complex project with the producer you

select

1. A Pitch or Brief Response. Do they understand your requirements

2. Response Time How quickly they respond during pitching for work is a good future indicator

3. Portfolio. Have they produced work in the past you like?

4. References. Are you able to ascertain how they have worked with previous clients and what those clients thought of your chosen videomaker?

ExtrasSome creators consider certain video elements EXTRAS

• Voice over – Do you require a professional narrator for your video?• Music – Do you require background music in your video?• Graphics – These are often referred to as motion graphics.

Some JargonMoodboard – Mood boards are often used by video makers to enable a person to illustrate visually the direction of style which they are pursuing.

Storyboard – A visual representation of your story. Often look like a comic strip. Animatic – A moving story board. An animatic is a rough, animated version of your video.

Motion Graphics – Elements on screen that are graphical in nature. It may be as simple as moving titles or logos through to animated diagrams

Stopmotion – Animation that involves physical objects. Motion is created by taking still images and slightly moving the object before the next frame is shot – think Wallace and Gromit

VO – Voice Over or Narration – A voice that describes the story off camera. Most frequently used within animation

Music Bed – Music that plays in the background of your video

The TimeframeRules for avoiding the tears

Production Schedule - Ask your producer to lay out at onset.Review points - agree early, before going into production.The Due Date – agree beforehandPost Production – After shooting and can often be more time consumingReview Period - Include a scheduled review period as a formal part of the production process. Number of Revisions – Agree at the onset