Ensuring the Growth and Success of the Outdoor Industry

www.outdoorindustry.org

Ensuring the Growth and Success of the

Outdoor Industry

1100 outdoor brands and retailers in the active outdoor

recreation industry

Active Outdoor Recreation Economy

The Outdoor Recreation Economy

• Powerhouse contributor to the U.S. economy

• What do our customers do and where?

• How can we work together to support and

develop recreation infrastructure in state and

local communities?

• Where to focus our advocacy efforts?




Base Camp

• What is the single

most popular outdoor

activity that Americans

participate in each

year?

A. Camping

B. Cycling

C. Fishing X



Camp One

• What U.S. age group

participated the most in

outdoor activities last

year?

A. 6-17

B. 18-24

C. 25-44

D. 45+

62%

55%

54%

39%



Camp Two

• How many jobs does

the active outdoor

recreation economy

support in the U.S.?

A. 2.1 M jobs

B. 4.5 M jobs

C. 6.4 M jobs______________



Camp Three

• Which of these U.S.

industries is the

largest?

A. Spectator Sports

(MLB, NFL, NHL &

NBA)

B. Outdoor Recreation

C. Oil and Gas Extraction



How some U.S. Industries Stack Up

• Spectator Sports (NFL, NBA, MLB, NHL) $ 25 Billion

• Outdoor Retail Sales: (Equip, Apparel, Footwear, Services) $ 46 Billion

• Motion Pictures and Videos: $ 80 Billion

• Oil and Gas Extraction: $187 Billion

• Outdoor Trip Related Expenditures: $243 Billion

• Total Outdoor Recreation Industry: $289 Billion

• Residential Building & Construction $291 Billion



Camp Four

• How much growth did

outdoor specialty retail

stores witness in FY

2010 over 2009?

A. 6.3%

B. 8.4%

C. 4.1%

X



Summit Question!

• Across all channels of

distribution, which

product category saw

the most growth in 2010

over 2009?

A. Footwear

B. Apparel

C. Equipment



Active Outdoor Recreation Economy$289 Billion in Retail Sales and Services


U.S. Outdoor Trend Overview - 2010

Outdoor product sales by category and fiscal quarter vs. same period in fiscal year prior


$730 Billion Contribution

Key to Economic Development

According to the US Department of Agriculture,

tourism and recreational development:

• Spikes employment growth rates

• Buoys earnings and income levels

• Lowers local poverty rates

• Shepherds improvements in local educational attainment and health

• Creates sustainable, balanced economic development

• Recession-resistant economy


Trends in Active Outdoor Recreation

Participation


U.S. Participation in Outdoor Activities (Americans Ages 6 and Older)



Participation in Outdoor Activities




Participant Profile – Active Boomers

• 45 yrs. old +

• 75M & active

• Travel & outdoor adventures

• More time & $$

• Hard adventure by day, soft adventure by night

– Done before dinner

– Activity sampling

• Get away from it all…



Participant Profile - Adventurous Millennials

• Under 24 years old

• 100M and growing

• $176B in annual spending

• Social, lifestyle driven, health conscious, socially responsible, tech savvy

• Gateway & action sports oriented

• Diverse and worldly



Outdoor Participation in America

Key Findings

• Nearly 50 percent of Americans participate each year

• 82 percent said that they plan to spend more time

participating in outdoor activities next year

• Participants said they were much more likely to participate

in multiple outdoor activities than they were likely to do only

one activity

• 8 out of 10 current participants are interested in trying a new

activity!!!



Youth and Ethnic Diversity in America

Key Findings

• 62 percent of 6-12 year olds participated in some form of

outdoor recreation in 2009

• Three-quarters of children ages 6 to 12 are influenced to

participate in outdoor activities by their parents.

• As they age, friends and peers gain an increasingly

influential role.

• 50 percent of Hispanic youth and 39 percent of African

American youth participated in outdoor activities.


“Urban” Outdoor Youth Participation Leads to

“Traditional” Outdoor Youth Participation


Advocacy in support of funding for

outdoor recreation

Historical focus on conservation and federal funding–shift towards economic imperative and local projects



OIA Recreation Advocacy Focus

• Stateside LWCF

• America’s Great Outdoors

• Support of Blueway Projects

• Expansion of the Youth Corp program

• Focus on State Parks Budgets

• 2012 --Updated Recreation Economy with focus on local case studies

H R A

23

© Copyright 2004 The Trust for Public Land

Public Land Conservation Funding in

the United States (1998 – 2005)

Total Annual Avg. Share

Local $16 billion $2 billion 67%

State $6.75 billion $844m 28%

Federal $1.02 billion $128m 4%Total $23.77 billion $2.97 billion

State and federal = actual spending

Local = spending authorizations

Source: TPL Conservation Almanac, TPL LandVote Database


Increasing shift to local and state

governments

• How can we work together to support and

develop recreation infrastructure in state and

local communities?

• Where to focus our advocacy efforts?

• How are you dealing with the challenge of a

shrinking federal contribution to local and

state recreation infrastructure?


Ensuring the Growth and Success of the Outdoor Industry

Documents

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