ENO Summer 2014 Media Kit

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Everything you need to know about our Spring 2015 products, what the brand is up to, and some old favorites. Press Contact: Natalie DeRatt [email protected] 828.252.7808 x 204 www.enonation.com

Transcript of ENO Summer 2014 Media Kit

Page 1: ENO Summer 2014 Media Kit
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SUMMER 2014

ENO Welcomes Warm Weathered Back Country FunFun prints, bright colors, and user-friendly accessories round out ENO’s Summer Show product offering.

Asheville, N.C., July 7, 2014 – Celebrating the season of play, Eagles Nest Outfitters (ENO), the leading producer of parachute hammocks, adds a touch of whimsy to their Spring 2015 product line. Hike with the Guardian SL™ Bug Net, hide with the CamoNest™ Hammock, chill with the Islander™, party with the Moonshine™ and Festy Flags™, and snooze with the Vesta™ Topquilt.

The new sextuplet adds a burst of energy to ENO’s solid catalog, inspired by getting outdoors and playing, with-out breaking the budget or your patience.

“We cannot wait to show off our new summer products,” said ENO Head Designer, James Frinak. “They’re lighter, easier to use, round out our product families with multiple price points, and all have a sense of adventure difficult to resist.”

Blend into your environment, whatever that may be, with the ENO CamoNest. As versatile as nature’s varied, the CamoNest, also available in XL, provides the perfect hidden nirvana.

Constructed from the same breathable, quick-drying nylon as its ENO peers, but with the added bonus of three unique Camo pattern choices – Forest, Urban or Retro – the 400lb-capacity Nest can adapt as quickly as you can say hammock.

Whether you’re out on the hunt or relaxing backwoods style, kick back and hide away with the CamoNest.

CamoNest™ Hammock

Key Features: / 400lb Capacity / Aluminum Wiregate Carabiners / Soft, Breathable, and Fast Drying / Attached Stuff SackMaterial: 70D High Tenacity Nylon Taffeta Dimensions: 9’ x 5’4”Weight: 16oz

unique Camo pattern choices – Forest, Urban or Retro – the 400lb-capacity Nest can adapt as quickly as you can unique Camo pattern choices – Forest, Urban or Retro – the 400lb-capacity Nest can adapt as quickly as you can say hammock. say hammock.

Whether you’re out on the hunt or relaxing backwoods style, kick back and hide away with the CamoNest. Whether you’re out on the hunt or relaxing backwoods style, kick back and hide away with the CamoNest.

Key Features:Key Features: / 400lb Capacity / Aluminum Wiregate Carabiners / Soft, Breathable, and Fast Drying / Attached Stuff SackMaterial:Material: 70D High Tenacity Nylon TaffetaDimensions:Dimensions: 9’ x 5’4”Weight:Weight: 16oz

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Lighter, faster, cheaper, the Guardian SL is the perfect insect protection choice for the minimalist backpacker.

Twenty percent lighter than its big brother, the Guardian, the Guardian SL features a streamlined, sleeve-like shape, no-see-um netting, and conforms to all ENO Hammocks.

As user friendly as it is light, a mini ridge line and cord locks create a snug, yet effective, insect-free haven.

Guardian SL™ Bug Net

Key Features: / Included Compression Stuff Sack / Snug Fit With Internal Adjusters / Compatible With All ENO Hammocks / Sleeve-like EntryMaterial: Super-Fine, No-See-Um NettingDimensions: 9’ x 3’Weight: 12oz

Guardian SL Bug Net

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Illuminate your night with the Moonshine Lantern. Hang this versatile, compact light from your ridgeline, set it flat on your camp table, or hand-hold to show the way with a continuous warm glow.

Powered with 3 AAA batteries and strong LED bulbs that shine in 4 lighting modes (60 Lumen White; Dim for longer batter life; Color for softer lighting; Strobe to get the party started), the Moonshine is a lot of light in a little package.

Moonshine™ Lantern

Key Features: / Hide-Away Hang Hook / Backlit On/Off Smart Switch / 22hr Burn Time (dim white mode) / Powered by 3 AAA Batteries (not included) / 4 Lighting Modes (bright white, dim white, color, flashing color) / Available in 4 LED colors (white w/ blue, red, green, purple) Dimension: 72” x 3”Weight: 4oz

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With all the same qualities as its cousin, the Ignitor, the Vesta Topquilt is the saving grace for you and your hammock-ing during cooler nights this season.

A convertible footbox gives the option to tuck in those toes or stick them out the sides, a nylon taffeta lining is com-fortable against your skin, and Primaloft Synergy Insulation makes it a more budget friendly and water resistant option.

On the outside, a nylon ripstop shell with a DWR finish repels moisture and keeps stains at bay. Don’t be left strug-gling with your sleeping bag - cold weather camping just caught on fire with the Vesta.

Vesta™ Topquilt

Key Features: / Water Resistant / Convertible Footbox / Primaloft®-filled Draft Collar / 35-45˚ Temperature Rating* / Includes Nylon Stuff Sack and Cotton Storage BagMaterial: Shell: Nylon Ripstop w/DWR Lining: Nylon TaffetaDimensions: 74” x 48”Weight: 28oz

*assumes comparable top/bottom insulation

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“Where is our campsite again?” A phrase often uttered as you wade through a sea of tents and chairs during festival season. Make your mark with the Festy Flags. Perfect for jazzing up any campsite or back yard soiree, this colorful accessory will let your neighbors know just what you’re about.

Plus, created with leftover material from our hammock manufacturing, you can feel good about your festival footprint!

Festy Flags™

Key Features: / 12 Flags Per Strand / 2 ENO Icons / Includes Stuff SackMaterial: 70D High Tenacity Nyon TaffetaDimensions: 17’ 17”Weight: 3oz

“Where is our campsite again?” A phrase often uttered as you wade through a sea of tents and chairs during festival “Where is our campsite again?” A phrase often uttered as you wade through a sea of tents and chairs during festival season. Make your mark with the Festy Flags. Perfect for jazzing up any campsite or back yard soiree, this colorful season. Make your mark with the Festy Flags. Perfect for jazzing up any campsite or back yard soiree, this colorful accessory will let your neighbors know just what you’re about. accessory will let your neighbors know just what you’re about.

Plus, created with leftover material from our hammock manufacturing, you can feel good about your festival footprint! Plus, created with leftover material from our hammock manufacturing, you can feel good about your festival footprint!

Key Features:Key Features:/ 12 Flags Per Strand

/ 2 ENO Icons / Includes Stuff SackMaterial:Material: 70D High Tenacity Nyon Taffeta

Sick of the Urban Jungle? Get lost in a personal oasis with the Islander, the next generation of travel blankets.

Travel ready, the Islander is crafted from lightweight, easy-to-wash parachute nylon and includes stakes and stake loops for quick setup.

Versatile in a variety of environments, the featherweight Islander packs away in its own stuff sack for easy storage.

Islander™ Blanket

Key Features: / Zippered Stash Pocket / Large Surface Area / Includes Stuff Sack / Includes 4 Tent StakesMaterial: 70D High Tenacity Nylon Taffeta Dimension: 73” x 73”Weight: 15oz

Versatile in a variety of environments, the featherweight Islander packs away in its own stuff sack for easy storage. Versatile in a variety of environments, the featherweight Islander packs away in its own stuff sack for easy storage.

Key Features:Key Features: / Zippered Stash Pocket / Large Surface Area / Includes Stuff Sack / Includes 4 Tent StakesMaterial:Material: 70D High Tenacity Nylon TaffetaDimension:Dimension: 73” x 73”Weight:Weight: 15oz

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PRODUCT UPDATES

New Versions of Old Favorite Re-emerge for 2015Improving upon past products, ENO turns customer suggestions to life with updated versions

Never in the mood to settle, ENO goes back to the drawing board with the Ember 2™, Talon XL™ and AIR POD™. Improving upon their predecessors, the Ember™, Talon™ and 2013’s version of the AIR POD™, these new prod-ucts showcase either a lower pricepoint, simpler usability, or more techy features.

“Each product needed a re-approach for different reasons,” said ENO Head Designer, James Frinak. “At the end of the day, we wanted to continue to make a better product for the consumer, and that’s what I believe we did.”

Hammock-camping is now a four-season game, and with the Ember 2, it doesn’t have to break the budget.

The most affordable hammock Underquilt on the market, the polyester-filled Ember 2 surrounds the sides and bottom of your hammock with a hammock specific cut, protecting you from winter’s nastiness.

An adjustable shock cord at each end speeds up setup, meaning less time freezing and more time enjoying nestled, toasty goodness. With the Ember 2 Underquilt, you’re out of cold weather excuses.

2015 UPDATES: Lower pricepoint for a smaller budgets; New, fresh color options; Simpler, more user-friendly design; Adopts same high-tech fabrics as the Vulcan and Blaze Underquilts; Updated hammock-specific shape that reduces cold spots; Simplified elastic cord at the head and foot to accomodate different hammock tensions.

Ember 2™ Underquilt

Key Features: / Shock Cord Suspension / Hammock Specific Cut / 50˚ Temperature Rating* / Includes Nylon Stuff SackMaterial: Shell: Nylon Ripstop w/DWR Lining: Nylon TaffetaDimensions: 95” x 45”Weight: 25oz

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design; Adopts same high-tech fabrics as the Vulcan and Blaze Underquilts; Updated hammock-specific shape that design; Adopts same high-tech fabrics as the Vulcan and Blaze Underquilts; Updated hammock-specific shape that reduces cold spots; Simplified elastic cord at the head and foot to accomodate different hammock tensions.reduces cold spots; Simplified elastic cord at the head and foot to accomodate different hammock tensions.

Key Features:Key Features: / Shock Cord Suspension / Hammock Specific Cut / 50˚ Temperature Rating*

/ Includes Nylon Stuff SackMaterial:Material: Shell: Nylon Ripstop w/DWR Lining: Nylon TaffetaDimensions:Dimensions: 95” x 45”

*assuming comparable top/bottom insulation

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The Talon XL, big brother to the Talon, is so efficient and so versatile you’d think it was made in Sweden. This light-weight, overhead organizer fits in your pocket and sets up in seconds.

With the Talon XL, your ENO rain tarp is always perfectly centered; your Hi-Fi Speaker Case and Twilight Camp Lights are always within reach; your wet socks can dry in peace; and, of course, you are the envy of the campground.

2015 UPDATES: Supersized for improved electronics storage (e-readers/iPad™); New, fresh color choices; Added extra mesh pocket; Added side zipper for easy access.

Talon XL™ Ridgeline

Key Features: / Setup and Take Down in Seconds / Overhead Storage Pocket / Compatible With All ENO Tarps / Attached Stuff SackMaterial: 210T Nylon Taffeta Ripstop w/PU CoatingDimensions: 25’Weight: 4oz

Relaxation takes a whole new orbit with the AIR POD hanging chair. Feel like you’re floating through space in the com-fortable tear drop design complete with a cushy headrest and adjustable footrest. Feel the breeze through the breath-able parachute nylon body, fold up your legs, and get blasted into a state of complete relaxation.

The spacious pod holds up to 250lbs and features a double walled tubular aluminum frame. When you’re done explor-ing the cosmos of complete tranquility, the AIR POD packs up easily and is ready for your next mission.

2015 UPDATES: Switched fabric to lightweight, breathable parachute nylon; New, fresh color choices; New easier-to-pack pattern; More ergonomic shape; Added adjustable headrest.

AIR POD™ Hanging Chair

Key Features: / Double Walled Tubular Aluminum Frame / Adjustable Footrest / Included Stuff Sack / 250lb CapacityMaterial: 70D High Tenacity Nylon Taffeta Dimension: 22.5” x 7” (stuffed)Weight: 29oz

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NEWS

ENO and NPCA Present Hammock Hangout Happy Hour and Art ShowHammocks, refreshments and See America art make up ENO’s first Happy Hour experience

Experience some true Southern hospitality, and relief from Utah’s soaring August temperatures, during Eagles Nest Outfitters’ (ENO) first Happy Hour at this year’s Summer Outdoor Retailer Show. Combining hammocks, limited edition mason jars (filled with refreshing beverages for a $5 donation!), art from Creative Action Network’s (CAN) ‘See America’ campaign, bluegrass tunes, and fun giveaways, the event is in support of the National Parks Conservation Association (NPCA).

Kicking off at 4:30 p.m. on Day 1 of the Show, ENO will transform their booth (#26042) into an art gallery, displaying poster sized ‘See America’ prints: a crowd-sourced art campaign by CAN, enlisting artists from all 50 states celebrating our national parks and other treasured sites. The posters were originally commissioned by the government 75 years ago to showcase the country’s most stunning natural features.

Aside from perusing art, limited edition mason jars will be available for a small donation, bluegrass music will set the tone, and a raffle – involving ENO hammocks, See America posters and America the Beautiful passes – will be held at the end of the event. All proceeds benefit NPCA’s Southeast Regional Office, encompassing parks from the southeastern shorelines to the southern highlands, including the Blue Ridge Parkway – ENO’s back yard.

“We’re so excited to host our first Happy Hour with such an amazing partner as the NPCA,” Amy Allison, ENO’s Event Coordinator said. “The work they do is so commendable, working to protect the (National) Park System that so many of us in this industry enjoy on a regular basis.”

The fun begins at 4:30 pm on Day 1 of the Show at the ENO booth #26042. Come have a dance, a drink, or simply a hang with ENO, the NPCA and CAN. Winners of the raffle must be in attendance in order to claim their prize.

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ABOUT NPCAWe believe that America's national parks and historical sites embody the American spirit. They are windows to our past, homes to some of our rarest plants and animal species, and places where every American can go to find inspiration, peace, and open space.

ABOUT CANCreative Action Network (CAN) is a marketplace of original, visual, meaningful artwork, harnessing creative talents for good. CAN campaigns are crowdsourced and open for anyone to contribute their own design through the Creative Action Network. See America is not a contest, but rather a campaign to showcase our most precious American sites, and all designs are available for sale as posters, tote bags, and more at seeamericaproject.com. 40% of all proceeds go directly to the artists involved.

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Eagles Nest Outfitters Wins The Conservation Alliance’s Outstanding Partnership Award for 2014Honored in addition to Black Diamond Equipment and The Forest Group, ENO selected for

work with southern conservation group, Wild South

Asheville, NC, April 9, 2014 –The Conservation Alliance announced ENO has been selected, alongside Black Diamond Equipment and The Forest Group, as the winners of their Outstanding Partnership Award for 2014. ENO was nominated for the honor by fellow ‘Ashevillians,’ Wild South – a conservation group rallying to preserve and protect the legacy of the South.

The award recognizes ENO, creators of packable, travel hammocks and accessories made for nomadic com-fort, for going above and beyond in building relationships with Conservation Alliance grantees, such as Wild South. Such efforts include the creation and promotion of ‘Wild South Wednesdays’ on their social media platforms, rallying nationwide support for the area’s wilderness, and helping to secure grants, among others.

Coming hot off the heels of Bobby Jackson’s, ENO’s Vice President of Sales, Wild South Award of Distinction in March, the award rounds out a great Spring season for the hammock company.

“We are honored and grateful for this award,” said Jackson. “We are so lucky to have such an organization just a few blocks up from the ENO offices and it seems like the momentum with this partnership is really cranking. I can’t wait to see what we can accomplish with The Conservation Alliance on our side!”

Ben Colvin, Wild South’s Development Director, was similarly inspired by the award and hopes it will continue to raise awareness for the important work they are doing making lasting protections for the backcountry a reality.

“ENO has become a major leader in the Southeast and we nominated them for this award because their campaigns have drastically raised awareness of our work to protect the last, best places,” he said. “Working with regional outdoor retailers like ENO forms a network through which we make a huge impact on the future of our mission and of the protection of wild places and wild things in the South."

ENO, Black Diamond Equipment and The Forest Group will be presented their awards at The Conservation Alliance Breakfast during the Summer Outdoor Retailer Show on Thursday, August 7, 2014 at 7:00 am in Salt Lake City, UT.

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ABOUT WILDSOUTHWe inspire people to enjoy, value and protect the wild character and natural legacy of the South. People of all ages enjoy, appreciate and take responsibility for the care of our public lands now and for future generations. Our Southern national forests and parks are treasured places with clean water and air, abundant and varied wildlife, and functioning natural processes. They are connected to and enrich our quality of life and the social, economic, and cultural wealth of our communities. Wild South is recognized as a leading protector of our Southern public lands and biodiversity.

ABOUT THE CONSERVATION ALLIANCEThe Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. For complete information on The Conservation Alliance, see: www.conservationalliance.com.

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STAPLES

The DoubleNest reigns supreme. It’s our bread-and-butter. It’s your all-access pass to relaxation. Big enough for two and palatial for one, the DoubleNest still manages to stuff easily into its attached compression sack. Take it anywhere, set it up in seconds flat, lay back and... Oh, did you want to join me? I’ve got room for one more...

DoubleNest™ Hammock

Key Features: / 400lb Capacity / Triple Stitched Seams / Aluminum Carabiners / Soft, Breathable and Fast Drying NylonMaterial: 70D High Tenacity Nylon TaffetaDimensions: 9’4” x 4’7”Weight: 19oz

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Atlas was powerful enough to shoulder the weight of the world. Inspired by the legendary Titan, we created the Atlas Hammock Suspension System. Agile but enduring, the Atlas Strap weighs a scant 11 ounces, yet boasts a whopping 30 combined adjustment points. Constructed from PolyFilament webbing with overlapping attachment whorls, the Atlas is the ultimate in hammock suspension. When the weight of the world becomes too much to bear, hop in an ENO and trust all your cares to Atlas.

Atlas™ Hammock Suspension System

Key Features:/ Set Up & Take Down In Seconds / Safely Supports Up to 400lb / Daisy Chain Design / Tree FriendlyMaterial: PolyFilament WebbingDimensions: 9’x1”Weight: 11oz *U.S Patent no. D666,896

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ABOUT ENO

Eagles Nest Outfitters, the brain child of brothers Peter and Paul Pinholster, was founded in the summer of 1999. Growing steadily from a two-man, one-van operation, to the leading provider of ingeniously crafted parachute hammocks and outdoor accessories, the company offers the highest quality relaxation products for adventure travelers and outdoors lovers everywhere. ENO products are sold in over 1500 retail locations in 13 countries, and online at www.enonation.com.

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