Engaging and involving staff with social media
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Transcript of Engaging and involving staff with social media
ENGAGING AND INVOLVING STAFF WITH SOCIAL MEDIA
Rachel Adams, Natasha Lucas, Jenny McNally
The Library
University of Salford
THE LIBRARY @ SALFORD UNIVERSITY
Based across 3 library sites 107 staff undertook programme
IMPACT OF SOCIAL MEDIA Students engaging for personal activity Academics beginning to engage for teaching Library always considering new methods of
providing help and support
LEARNING 2.0
Framework from LJMU programme, based upon the McMaster University original
Examines key areas around web 2.0 and social media
Opportunity for group work and collaboration
PROGRAMME TEAM AIMSEngage staff with new technologiesProvide opportunity for cross team working Encourage development of new communication and support processes using social media tools
LEARNING 2.0 @ SALFORD
Learners in groups with a team leader 12 week programme via Blackboard:
Weekly content & structured activities Opportunity for group discussions Individual reflective diaries
Final group projects presented to library service Individual contribution winners
Blackboard overviewIntroduction to Web 2.0Wikis Blogs and MicroblogsRSS feedsSocial bookmarking
Cloud computingSocial NetworkingMedia SharingMedia CreationReflection Final Task
COHORT 1 COHORT 2 January – April 2010 67% completed
programme Final projects included:
Netvibes page with links to subject support resources
Blog reviewing the team’s learning across the course
Wiki with twitter feed demonstrating team learning
Blog with video content Slideshare presentation
April - July 2010 53% completed
programme Final projects
included: Blog incorporating
slideshare, videos & flickr
Prezi presentation You Tube videos of
library service
• Wikis Blogs & Microblogs RSS feeds
Most popular topics:
• Media creation Cloud computingLeast popular topics:
FEEDBACK AND EVALUATION
Learner feedback from: Reflective diary entries Comments to team leaders / programme team Discussions during face-to-face sessions A team final project that surveyed other learners
Statistics from: Pre and post course survey results Use of reflective diaries / discussion boards
PRE AND POST COURSE SURVEY
17% had never used a blog.
30% had written blogs
Everyone had used a blog after the course
44% now write blogs
PRE AND POST COURSE SURVEY
59% had never used microblogging prior to the course.
19% had written microblogs
5% have still not used microblogging.
49% have written microblogs
PRE AND POST COURSE SURVEY
68% had never seen social bookmarking prior to the course
16% had used social bookmarking for work
5% had not used social bookmarking after the course
39% used social bookmarking for work
LONGER TERM IMPACT
Do you believe you have benefitted from completing the Learning 2.0 @ Salford training programme?
Series10
10
20
30
40
50
60
Yes No
Not attended
Donohue, N. (2011) An investigation into the use of web 2.0 in a higher education library environment. Unpublished thesis, Liverpool John Moores University.
LEARNER FEEDBACK
Liked certain content areas where application was obvious
Enjoyed ‘real world’ examples
Face to face contact Worth doing Would recommend it
Information overload Team leaders role
problematic Too long Password / account
creation and monitoring
Blackboard
Positive comments Issues raised
PROGRAMME TEAM REFLECTIONS
Some changes to content required less repetitive in structure Team leader role doesn't work Possibly reduce time to lower attrition Blackboard not a good vehicle for delivery
Learner awareness and use increased Examples appearing of application within the
service Overall learners felt they had ‘benefitted’
IMPACT OF LEARNING 2.0 @ SALFORD
Health Infoskills blog
Training team twitter
LOOKING FORWARD
Programme team have re-written course clearer structure, grouping technologies together around activity reduced programme length
Created a wiki to house new content
Examining opportunities for accreditation
RECOMMENDATIONS TO OTHERS
Valuable activity for library staff Many variations freely available online
Provide time off and structure to encourage staff to participate
Ensure content is relevant
Allow staff to use technologies where as appropriate
Keep the enthusiasm going
QUESTIONS…