CERTIFICATE

This is to certify that the summer training project report titled Distribution Strategies of ITC with special reference to deodorant Product line. is an original work submitted by Akhil arora, Enrollment No: 1168003912, MBA III semester student of Gitarattan International Business School (giBS) for the partial fulfillment of Master of Business Administration (MBA) Program, of Guru Gobind Singh Indraprastha University, under the guidance of Mr. Uma gulati and the same has not been submitted to any other university or institution for the award of any Degree/Diploma.

Mr. Uma gulati Dr. S.S. NarulaAssociate Professor DirectorProject Guide GiBS

DECLARATION

I, Akhil Arora, Enrollment No: 11680003912, MBA III Semester student hereby declare that this project report entitled Distribution Strategies of ITC with special reference to deodorant Product line. is an original work done and submitted by me towards the partial fulfillment of my Masters of Business Administration (MBA) degree, under the guidance of Mr. Uma gulati, Associate Professor at Gitarattan International Business School (giBS) and the same has not been submitted to any other university or institute for the award of any degree, diploma or fellowship.

Dated : Akhil Arora Enrollment No: 11680003912

ACKNOWLEDGEMENTS

A project is never the work of an individual. It is moreover a combination of ideas, suggestions, review, contribution and work involving many folks. This project is also an amalgamation of the efforts and suggestions of numerous individuals who completely deserve to be acknowledged in this section.

I would like to thank Mr. Munish Marwah ABM North (PCP Division) ITC Corp. Ltd., who gave me a wonderful opportunity to work, learn and grow in their esteemed organization.I would also like to express my deep sense of gratitude towards my training supervisor Mr. NAMAN GOYAL Area executive and Mr. MAYANK MALIK Area Manager (South West Delhi) under their proper benevolence guidance, the practical aspects of the study progressed.

I would like to express my hearty thanks to my supervisor Mr.Uma gulati , Associate Professor, Gitarattan International Business School (giBS) for his constant guidance and support. Without his valuable suggestions, constructive criticisms and encouragement throughout the course of the project, the present shape of the work would not have been possible. Finally I would like to convey my heartiest thanks to my company ITC Ltd and its employees for their best co-operation and helping me in data collection.

Akhil arora Enrollment No: 11680003912

TABLE OF CONTENTSS.No.TopicPage No.

1.CHAPTER 1- PROFILE OF THE COMPANY 1.1 Introduction 1.2 Industry Profile1.3 Vision and Mission 1.4 Product range of the Company and its Brands1.5 Size of the organization1.6 Organization structure1.7 Position Of the Company in the Industry

1

1588202426

2.CHAPTER 2- SWOT ANALYSIS

2.1 SWOT Analysis 2.2 Objective of the study

28

2830

3.CHAPTER 3- SALES AND DISTRIBUTION CHANNEL

3.1 Sales and distribution channel3.2 ITC personal care products3.3 Market Share (Deodorants)

31

313235

4.CHAPTER 4- DATA COLLECTION

37

5.CHAPTER 5- DATA ANALYSIS

5.1 Retailers Perspective 5.2 Customers Perspective39

3953

6.CHAPTER 6- FINDINGS AND RECOMMENDATIONS

6.1 General findings6.2 Engage related 6.4 Suggestion6.3 Recommendations 6.4 References61

6162626364

7. ANNEXURES65