Training Kit

About Batteries

How Batteries Works

Battery is a small power plant that converts a chemical reaction into ELECTRICAL energy.

Various dry cell or Alkaline batteries can differ in several ways but they all have the same basic component.

Full Alkaline Portfolio

Consumer Target Families who prefer to buy the best batteries. Task is to make people who prefer Energizer Max to purchase Energizer Max

Communication Role Enhancer with the Power Seal

Technology

Lock in power for up to 10 years

With 10 year shelf life, we can keep at

least 1 pack for EMERGENCY!

Energizer MAX

Consumer Target Trade up heavy category users

Communication Role 50% Longer Lasting with A POWER

BOOST

+ FOR 50% Longer lasting PLAYING

TIME

Energizer ADVANCED

Lithium Upgrade

Improved Construction Improved Performance

We continue to surprise & delight consumers with the Worlds Longest Lasting Battery.

Improved once again, so theres no doubt

which Lithium battery is truly the Ultimate.

Consumer Target Those who want the best and are willing to pay for it

Communication Role 5% upgrade.

Energizer Ultimate Lithium is the Worlds

Longest Lasting Battery.

Up to 9x Longer Lasting, Less Waste vs. Energizer Max.

Energizer LITHIUM

New Chargers

&

Rechargeable

Consumer Target Families looking for performance and

value.

Heavy users of power hungry devices

Communication Role Worlds No.1 Rechargeable Brand Up to 6X Longer Lasting

Energizer RECHARGE

Cycle Life

Charge Retention

Capacity

The number of times

the cell can be charged The ability of cell to hold

Its charge when not in use

The amount of run time

a cell can provide per single charge

New Chargers:

To redefining & New Look

The 3 Key Drivers of Rechargeable battery purchased

SELLING POINTS:

Engineered to hold charge up to 1 Year* Ready to Use 6 x longer lasting with ONE charge

CHOOSE UNIVERSAL

Multi-Purpose Engineered to hold charge up to 1 Year* Rechargeable up to 1200 times 1200 Times

*while not in use

RECHARGE Universal

CHOOSE EXTREME

Long Run Time Last up to 6X longer in DSC* Holds charge up to 1 year**

*in Digital Still Camera, vs. Energizer standard alkaline. Results vary by device. ** while not in use

RECHARGE Extreme

RECHARGE mini (CH2PC3)

Whats New:

Trapped Blister Packaging 40% less plastic used.

New Top and Front face

design

Packed with 2 new Standard Recharge Batteries

RECHARGE Smart

Whats New:

Premium Charging information

Indicates time left to Charge

Battery Charge Fuel Gauge

Built in over charge protection

Increased Charge speed with 4 hour (for AA1400mAh), and

5 hours (for AA2300mAh).

Packed with 2pcs. new Universal Ready to Use Recharge Batteries

(CHP42)

Whats New:

Call out of key features :

Automatic Shut Off Bad Battery Detection LED Charging status

indicators

Packed with 2 new Universal Ready to Use Recharge Batteries

Shorter Charge time with Universal Batteries (5 hours) vs 2450mAh (7

hours)

(CHCC)

RECHARGE Compact

Whats New:

New design with enhanced Charging information (LED

Fuel Gauge):

Indicates Time left to Charge

Indicates Charging progress

Indicates if individual battery can still be

charged

Built in overcharge protection with auto shut

off sensor

Packed with 2pcs. new Extreme Ready to Use Recharge Batteries

(CH1HR3)

RECHARGE 1 Hour

In a hurry

The Techies

Packed with these Chargers Common devices used Recommended batteries Target consumers

IN A NUTSHELL

1-Hour

Compact Smart Mini

Energizer RECHARGE

CH2PC3 CHCC CHP42 CH1HR2

Universal 1400mAh9 hours

or Less

6 hours

or Less

3

Hours

or Less

1 Hour

or Less

Extreme 2300mAh

12

Hours

or Less

8

Hours

or Less

5

Hours

or Less

1 Hour

or Less

Energizer RECHARGE

4 5

7

Lighting Products

&

Headlight Repackaging

Improved lumens More light modes (3 modes)

Wider headstrap

more comfortable,

stylish headstrap

NOW easier to shop for the right Energizer headlight for specific tasks/activities

prominent call-out of key product benefits on front of pack eg runtime, light output.

Number of

light

modes Key product

highlight

improved 3LED Headlight

Large, slide switch for

easy control between

light modes

Pivoting head to direct

the light to where you

need it.

Battery compartment

Easy to open and lock.

Elastic headstrap for a

comfortable fit.

New stylish design.

3 LED bulbs that are: - Virtually unbreakable

- Practically never needs replacing

- Energy saving, ie, longer runtime per

battery change

Light Mode

FLOOD

2 white LEDs

NIGHT VISION

1 red LED

Lumens 30 2

Runtime 28 hours 58 Hours

All performance claims tested using 3 x Energizer Max AAA batteries (ANSI)

more comfortable,

stylish headstrap

improved 4LED Headlight

Large, soft push button

for easy on/off even with

gloves on

Pivoting head to direct the light to

where you need it.

Battery compartment

with flip latch. Easy to

open and lock.

No tools required.

Removable, wide

headstrap for a

comfortable fit.

Stylish new design.

4 LED bulbs that are: - Virtually unbreakable

- Practically never needs replacing

- Energy saving, ie, longer runtime per

battery change

Light Mode HIGH

3 white LEDs

LOW

3 white LEDs

NIGHT VISION

1 red LED

Lumens 80 lumens 20 lumens

Runtime 8.5 hours 40 hours 66 Hours

All performance claims tested using 3x Energizer Max AAA batteries (ANSI)

IPX4 Weatherproof,

suitable for all weather

use

Improved lumens More light modes Wider headstrap

Selling Point

Selling points for EN SHELF LIFE up to 10 YEARS if not in use. Now you can get keep a pack for EMERGENCY

50% LONGER LASTING vs. MAX With a POWER BOOST

New Upgraded to 5% From 680 shots to 720 shots 9x Longer Lasting vs. MAX

Improved batteries to suit all kind of EN Chargers

Extreme rechargeable is 6x LONGER vs. MAX

Engineered to hold charge up to 1 Year*

Ready to Use

2. LED Selling Point Energizer Lighting Products

Nichia LED Made in JAPAN not CHINA (assembled in CHINA)

Include SEMI CONDUCTOR that control the power into the

LED. To prevent the LED to blow can last a lifetime . To prevent the battery to drain faster last longer.

Averagely :-

AAA, can last up to 70hours (approximately 3days) AA, can last up to 164 hours (approximately 1 week)

ENERGIZERs Lighting Products are made for :-

Longer Lasting Less Waste Never need replacing of LED Lifetime Guaranteed

Thank you