Employee Giving Programs
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EMPLOYEE GIVING PROGRAMS TACCF Annual Conference 2012 Renaissance Austin Hotel – Arboretum Mary Nicholson Vice President of Institutional Advancement/Executive Director of Foundation Trinity Valley Community College Athens, Texas
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Employee Giving Programs. TACCF Annual Conference 2012 Renaissance Austin Hotel – Arboretum Mary Nicholson Vice President of Institutional Advancement/Executive Director of Foundation Trinity Valley Community College Athens, Texas. Employee Giving at TVCC What I found……. - PowerPoint PPT Presentation
Transcript of Employee Giving Programs
EMPLOYEE GIVING PROGRAMS
TACCF Annual Conference 2012Renaissance Austin Hotel – Arboretum
Mary NicholsonVice President of Institutional Advancement/Executive Director of FoundationTrinity Valley Community CollegeAthens, Texas
Employee Giving at TVCCWhat I found……
Foundation began in 1974
First formal internal/external campaign was in 2004
Employees lacked knowledge of Foundation
Most gave in response to events, small contributions made periodically
Only 29% of employees donated to Foundation in 2009
Employee Giving at TVCC(cont’d)
New President hired Spring 2008
New Executive Director hired Fall 2009
Lack of confidence in Foundation finances
No coordination with Financial Aid
What was mission of Foundation?
Issues to Consider
History of employee giving?
How to attack issues with my Campaign Design
Relationship responsibility: How could I provide a personal touch?
Fear of what results might be
Campaign Design
Do I wait to begin an Internal Campaign?
What was Administrative commitment?
Did I understand the vision?
Foundation Board support
Support from Board of Trustees
All needed to increase participation from Faculty/Staff
Campaign Design(cont’d)
Team Approach
Start with why – I was new, could not do it alone!
Who - were Informal Leaders on each Campus?
What – help could I enlist from them?
When – should I initiate the campaign. I just started with College, was it too soon?
Where – can I use their help with 5 campus locations?
Relationship Responsibility
Whose responsibility is it? Everyone needs to understand role of Foundation
Everyone Has A Role – Team Captains each assigned 15 persons, cross
section of campus
Recruited and trained to be the front line in campaign effort They became “fundraisers”
Relationship Responsibility (cont’d) What was my responsibility?
Recruit, train and orient Team Captains
Set example Give first!
To provide the message Success stories
Grow relationships and say “Thank You!”
Report back and be accountable
Incentives Each year I design a new campaign mug that is given for a
minimum donation of $25.00
Mug design will highlight special event from year
2011-12 mug will celebrate opening of Cardinal Hall and our Cardinal Football team participation in the Citizens Bank Bowl in Pittsburg, KS
“Thank you” gift for Team Captains
Team Captain Campaign wrap up breakfast
Results
Increased awareness of the Foundation
TVCC employee giving increased from 29% to 69% in 2009
From 69% to 74% in 2010
From 74% to 87% in 2011
Our payroll contributions alone now exceed $5,000.00 per month which might not sound like much however it is a strong base to rely on each month
Questions?
Thank you!
