Employee experience.key insights for staging it right.

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Employee Experience: Key insights for staging it right “If you´re starting to have a new experiential approach within your customers and business model, you must extend this to your employees”

description

Presentation for the European Customer Experience World 2011. May 2011. London. Presentación, para el European Customer Experience World 2011. Mayo 2011. Londres.

Transcript of Employee experience.key insights for staging it right.

Page 1: Employee experience.key insights for staging it right.

Employee Experience: Key insights for staging it right

“If you´re starting to have a new experiential approach within your

customers and business model, you must extend this to your employees”

Page 2: Employee experience.key insights for staging it right.

Customers and Employees: Connected Experiences

• Action time is needed.• Customer experience will not

work without real customer and employee focus.

• Don´t overlook your customer compared to your employee experience, they ´re connected experiences.

• Employees agree with your customers .

• A new approach in human resources is needed as you´re starting to see the business and customers in a more experiential way.

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Experience Based Employee: The new employee profile

The new set of skills and profile wich will help us improve our experience performance:

Experience Based Employee

- Emotional Involvement & connection with brand and customers.

- Values and understands Customer & Employee experience.

¿Do you know,recruit,and value him?

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¿How do we engage them?

• Map also the employee experience and its touchpoints and then add value to the journey.

• Do it collaboratively with their involvement.

• Touchpoint brainstorming.

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Case Study 1- The virtual Job Tryout

• Adding Value to the Recruitment process with the Virtual Job Tryout

- Leave a more positive impact on this important touchpoint.

- Customize and brand this part of the journey.

- A better approach for hiring the best candidates.

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Achievement Sample

Position: Bank teller within a large U.S Banking company

• Objective Metrics• 47% Faster at Completing Training Courses• 42% Greater Number of Referrals• 30% Higher Rate of Cash Drawer Accuracy• Supervisor Ratings• 11% Stronger on Technical Skills• 10% Faster in Transaction Efficiency• 8% Higher on Delivering the Customer Experience

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Create the “wow”experience

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That engages…

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¿Can we build a better reward system?

Reward according to the depth of the connection

achieved.- Define different levels of

connection between a customer relationship.

- Encourage your team to scale the relationships to

the top level.

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Case Study II- Pret a Manger

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Keypoints

• Staff get a say in who joins their team.

• Staff gets well paid.• Real employee focus

and investment.• A branded employee

experience.

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Rational vs Emotional tool

• Example :Designing an emotional

workplace

- Rational elements : Corporate Communication items (i.e Budgets, check-lists,….).

- Bringing the emotional side : designing a relaxing corner with musicplayer, table tennis set, a captivating scent,…

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Employees as Customer Experience Partners

- Creating the Touchpoint Commitee.

- Experience Gathering.

- Experience Tours.

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Thanks

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Twitter : @DavidCamps

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