Emotions

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EMOTIONS a marketer’s best friend

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Transcript of Emotions

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EMOTIONSa marketer’s best friend

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people

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Help your consumers love you and the money will come.

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rational & emotional

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Emotions drive the need

Reason justifies the need

Emotions drive the choice

Reason justifies the choice

Emotions drive the satisfaction & enjoyment

Reason justifies repetition

Emotions drive loyalty

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emotions

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science of emotions Not a direct & simple response to stimuli (like an eye

blink) Composed of two parts:

evaluation of stimuli physical reaction to stimuli

Trigger behaviours & often lead to other emotions

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Why does it matter?

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triggers

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Plutchik’s Wheel, 1996

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pick one

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understand contextlesson #1

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four drives

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roi

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Do emotions make a real difference? Year over year

6% increase in dollar sales 5% increase in unit sales

Month over month 2% increase in dollar sales

Over 1 million women visited the campaign website Valuable media attention #1 selling soap in the US

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redefine beauty

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relevant contentlesson #2

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your brand’s heartbeat

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carelesson #3

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in 140 characters understand context relevant content care

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Q&AJudi Samuels@chieflemonhead


Ob emotions

Ob emotions

Events lead to Beliefs Beliefs lead to Emotions Emotions ...

Events lead to Beliefs Beliefs lead to Emotions Emotions ...

Unit 2 Word power ----Emotions Unit 2 Word power ----Emotions.

Unit 2 Word power ----Emotions Unit 2 Word power ----Emotions.

Emotions & Feelings Emotions & Feelings - Hiyah. · PDF fileEmotions & Feelings Emotions & Feelings Emotions & Feelings Emotions & Feelings . I am bored. I am bored. I am bored

Emotions & Feelings Emotions & Feelings - Hiyah. · PDF fileEmotions & Feelings Emotions & Feelings Emotions & Feelings Emotions & Feelings . I am bored. I am bored. I am bored

PSYC 222 Motivation and Emotions - · PDF filePSYC 222 Motivation and Emotions Session 11 –You and Your Emotions ... Managing Emotions 4. Cognitive change –once we have focused

PSYC 222 Motivation and Emotions - · PDF filePSYC 222 Motivation and Emotions Session 11 –You and Your Emotions ... Managing Emotions 4. Cognitive change –once we have focused

Emotion, Feelings and Motivation. Stress Brain Emotions Periphery Stress Emotions Stress Emotions Brain Emotions Periphery Emotions Brain.

Emotion, Feelings and Motivation. Stress Brain Emotions Periphery Stress Emotions Stress Emotions Brain Emotions Periphery Emotions Brain.

EMOTIONS Everyone reacts to emotions differently.

EMOTIONS Everyone reacts to emotions differently.

Experiences matter: Positive emotions facilitate intrinsic ... · Experiences matter: Positive emotions facilitate intrinsic motivation ... Experiences matter: Positive emotions facilitate

Experiences matter: Positive emotions facilitate intrinsic ... · Experiences matter: Positive emotions facilitate intrinsic motivation ... Experiences matter: Positive emotions facilitate

Harvesting Emotions

Harvesting Emotions

Emotions Before the bell: Grab the 3 worksheets from the front table States of Mind Emotions Naming Emotions.

Emotions Before the bell: Grab the 3 worksheets from the front table States of Mind Emotions Naming Emotions.

TRENDS IN STUDYING EMOTIONS 1 Trends in Studying Emotions

TRENDS IN STUDYING EMOTIONS 1 Trends in Studying Emotions

Coolhunting emotions

Coolhunting emotions

Emotions and Moods Chapter EIGHT Emotions—Why Emotions Were Ignored in OB Emotions are critical factor in employee behavior. The “myth of rationality”

Emotions and Moods Chapter EIGHT Emotions—Why Emotions Were Ignored in OB Emotions are critical factor in employee behavior. The “myth of rationality”

Chapter Five: Lesson 3 Page 153 Your Emotions. What Are Emotions? Your emotions affect all sides of your health triangle. emotions Feelings such as love,

Chapter Five: Lesson 3 Page 153 Your Emotions. What Are Emotions? Your emotions affect all sides of your health triangle. emotions Feelings such as love,

Trademarking emotions

Trademarking emotions

emotions moods

emotions moods

Emotion Matters€¦ · Expressing emotions Emotions don’t exist in isolation 2 Emotions Intended Learning Outcome Have an understanding of emotions, how they are expressed, the

Emotion Matters€¦ · Expressing emotions Emotions don’t exist in isolation 2 Emotions Intended Learning Outcome Have an understanding of emotions, how they are expressed, the

Wearing Emotions

Wearing Emotions

Animal emotions Agnė Bružaitė Psbd08-1. Content Main points; Frameworks for viewing emotions; Examples of animal emotions.

Animal emotions Agnė Bružaitė Psbd08-1. Content Main points; Frameworks for viewing emotions; Examples of animal emotions.

EMOTIONS. Emotions Emotions are our affective responses to changing relationships between ourselves and our environment.

EMOTIONS. Emotions Emotions are our affective responses to changing relationships between ourselves and our environment.