HARVESTING EMOTIONS

YOUTH MARKETING TACTICS & SOCIAL MEDIA

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“I don’t do status updates my mom does that. I post photos”

random teen in London sub

IF YOU WANT TO MARKET TO YOUTHS

YOU NEED TO UNDERSTAND

THEM

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REMEMBER THAT FIRST

BIG LOVE?

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THEY THINK IT WILL LAST FOREVER

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PASSION DRIVES THEM

THEY IDENTIFY WITH SOME

BRANDS IN A DEEP EMOTIONAL

LEVEL

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THEY DON’T REACT WELL TO BEING GUIDED

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THEY ARE ALWAYS

CONNECTED

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+

OK BUT HOW DO WE ENGAGE THEM?

Text

FOLLOW SIMPLE RULES

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THINK LONG TERM

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MAKE THEM PART OF

THE GAME

BE CURIOUS

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IDENTIFY YOUR TARGET

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CREATE A SOCIAL ECOSYSTEM

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TELL THEIR STORY NOT YOURS

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DON’T BE ORDINARY

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THANK YOUStavros Kontaktsis

VP/Strategy Director Avakon+http://about.me/stakon

ReferencesEmotional Data by Tara HuntHow to Youthsource like Ford by Graham Brown