July 2015

Emomime

“… the importance of advertising in retail

shops is that 74% of customers make their final decisions just inside the shop.”

[K. Keller. Marketing management]

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTIONEmomime

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

OPPORTUNITY

Emomime

Don’t you think this is an old generation of advertising inside the shops?

Problem: The purpose of every shop-window is to lure people passing by into the shop. However, shops are able to put only a few pieces of clothing into their windows, which significantlydecreases the chances of luring people in successfully.

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTIONEmomime

Solution: Replacing static, old-fashioned mannequins with an intelligent avatar which analyzes people passing by. Using this data (gender, age and clothes) the avatar tries to attract people’s attention and lure them into the shop. The avatar’s artificial intelligence is constantly improving its behavior.

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

TECHNOLOGY

300 - 2000 EUR

“Plug & Play”Easy to Set Up

Analytics Front End*

Avatar Management* Cloud Service

*customer’s data/pay per customer front end

*modules (behaviors, scenarios, avatar design) selection

Emomime

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

MARKET

The global textiles, apparel&luxury goods market is expected to drive the market by the

end of 2016 to a value of

$3,748.7 billion *

Garments displayed on mannequins sell

43% faster**.

The demand for mannequins is growing

around 30 % every year**..

*reportlinker.com, **economictimes, 6th june 2013

Emomime

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

COMPETITIVE ADVANTAGES

Interactivity

Scalability

Ability to learn

Emomime

• Many of the shops are still using static, unattractive mannequins in their windows. We

provide a solution to replace these mannequins in an unobtrusive and sympathetic way

with almost no maintenance costs.

• Similar solutions with avatars were implemented in the past, but those were used only for a

given campaign. (e.g. for Erste Bank https://www.youtube.com/watch?v=67XDyQ7LLjc by

Connecting Bridges Company and Sony DADC in the campaign called “Bank of the Future”).

• Emomime is not only an avatar, but also a cloud service. Shopkeepers can customize their

avatars based on their preferences and analyze their effectiveness based on the information

about the people approached by the avatar gathered by the system. The avatar can have a

detailed profile of one or more typical visitors of the shop based on demographic,

psychographic, geographic or other sources of information characterizing human behavior.

• Avatars able to identify emotions, gender or age and to adapt according to these factors

do not exist. Emomime is able to recognize all these and other factors and chooses its

behavior based on the type of the person it is interacting with. It converts a shop display

into a digital experience that makes a passer-by happy to come inside the shop.

• The whole technology works as a plug-and-play system. We recommend customer - retailer -

the hardware to obtain (PC, Kinect, display – up to 2,000 €). The other investments cover

the software - cloud service. This solution ensures flexible scalability with global potential.

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

COMPETITIVE ADVANTAGES

Interactive Shop Window by Erste Group in Vienna

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

BUSINESS MODEL

Pay per Catch**Attention Detection Algorithm shopkeeper pays for the real number of attracted customers (inspired by Google Adwords model)

Figure: Adilson Freitas (adilsonfreitas.com)

1. avatar (appearance)2. scenarios (background animation)3. behaviors

online shop

Emomime

OR

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

MARKETING

CLOUD SERVICE = SCALABILITYBIG CUSTOMERS = CUSTOMIZATION POSSIBILITY

B2B - direct contact with big customers

Small customers - targeted online ads, viral video

Emomime

o experience of the team in the given field,

o contact with world-renowned experts,

o great market potential,

o technical skills and creativity, ability to work fast,

o great potential to improve the application in the future,

o mentors are experts from different fields (technology, business),

o global ambitions with a clear goal,

o it’s hard to copy our solution,

o inexpensive prototype and scalability of the product,

o no direct competition S

o first entrepreneurial experience of the team,

o complications when integrating the software parts of the system,

o need for testing in a real environment, there can be difficulties with light

conditions, number of people, etc.

o need to optimize the final version of the system in a shopping mall

and in a smaller shop,

o when creating the database on the cloud we have to work with

sensitive data,

o in different parts of the world - intercultural differences changes the

expectations on the system

o complications when requesting a patent (or any kind of protection) - you can’t patent a software

WT

INTERNAL

EXTERNAL

POSITIVE NEGATIVEO

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTIONEmomime

SWOT ANALYSIS

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

APRIL 15 JUNE 15 AUGUST 15 SEPTEMBER 15 DECEMBER 15

2nd place

Rector’s Award

Office and technology for development

Mentoring, contacts, support Promotional

video

Web, marketing

SALE?

Testing in real environment

Prototype ->Minimal viable product

Emomime

Business Idea Award (5000 EUR|

o Summer 2015 -

Setting the system

in first local mall

shop-window

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

VISION

Emomime

MISSIONOBJECTIVES

o Evaluating the prototype attractivity to people

passing by and its ability to attract them into

the shop (using a simple questionaire).

o Troubleshooting and avatar behavior evaluation

based on said questionaire (or any other

feedback).

o User Interface testing - Is our customer (shop

owner) able to customise the appearance and

behavior of avatar using the cloud-based web

interface?

o Setting the system in other shop-windows and

testing the user customisation.

o Evaluating the avatar’s contribution to the

shop.

OBJECTIVES

o Spreading the product world-wide.

o We’d like to become a go-to company when

changing the way of presenting the brand’s

name using reasonably priced hardware.

o Emomime’s plug-and-play system requires

customer to have only sensor (e.g. Kinect),

computer, some kind of display. The customer is

paying for number of people attracted to the

shop by our product (similar to Google

Adwords).

VISION

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTION

TEAM

Gergely MAGYAR Martin ČERTICKÝ Mária VIRČÍKOVÁ Tomáš TIEFENBACH Ján KUBA

R & D Sales & Marketing

• PhD. thesis on Man-

Machine Interaction

• Internship in the

company Monogram

Technologies that

brings display

technology to big

events

• Diploma thesis: Artificial

Intelligence in Games,

awarded as the best in

the course

• Intership in the

company Pixel

Federation working with

Unity 3d (Computer

games)

• First company when

21yrs old, made a

retail network

• Sales director of

OnlineToro company

• More than 5 years

helping companies to

scale up

• Forbes 30 under 30

Slovakia – young

innovators

• PhD. thesis in

Artificial Intelligence

for Human-Computer

Interaction

• Internship in Google

• Studied Finance,

Banking and

Investment

• Projects in networking

for Philips, Shell, T-

mobile

• Ccnp, JNCIA

certificates

Emomime

ARTIFICIAL INTELLIGENCE THAT ATTRACTS ATTENTIONEmomime

EMOMIME IN SLOVAK MEDIA SO FAR…

VIDEO ABOUT US

o https://www.tuke.sk/tuke/aktuality/cena-rektora-pre-startup-emomimeo https://www.tuke.sk/tuke/aktuality/startup-emomime-vitaz-business-ideao http://tiefenbach.sk/emomime-ukazuje-buducnost-retail-obchodov/o http://vas.cas.sk/clanok/11706/toto-tu-este-nebolo-koniec-figurin-v-obchodoch-kosicki-studenti-prichadzaju-s-revolucnou-novinkou.htmlo http://www.podnikajte.sk/inspiracia/c/2048/category/podnikatelske-napady/article/startup-weekend-kosice-avatar.xhtmlo http://www.kosicednes.sk/startup-weekend-v-kosiciach-ma-svojich-vitazov/o http://web.tuke.sk/sipc/aktuality/zobraz/427o http://www.azu.sk/splech/1460/startup-emomime-vitaz-business-ideao http://startupcentrum.tuke.sk/wps/portal/startup-centrum/sk/aktuality/aktualita/grantovy-program-business-idea-vyhra-emomime/

https://youtu.be/s2oDMxKpUOg