Emerald Insight
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Transcript of Emerald Insight
2/27/2016 Emerald Insight
http://www.emeraldinsight.com/ 1/1
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What the hare can teach the tortoise about make‐buy strategies for radical innovations
The myth of the ethical consumer – do ethics matter in purchase behaviour?
Customer loyalty and customer loyalty programs
What motivates employees according to over 40 years of motivation surveys
Building organisational culture that stimulates creativity and innovation
Measuring customer‐based brand equity
McDonald’s: “think global, act local” – the marketing mix
Business model innovation: coffee triumphs for Nespresso
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