2/27/2016 Emerald Insight

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What the hare can teach the tortoise about make‐buy strategies for radical innovations

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Customer loyalty and customer loyalty programs

What motivates employees according to over 40 years of motivation surveys

Building organisational culture that stimulates creativity and innovation

Measuring customer‐based brand equity

McDonald’s: “think global, act local” – the marketing mix

Business model innovation: coffee triumphs for Nespresso

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