Everything You’ve Ever Wanted to Know about eMarketing

(But Were Afraid to Ask)

Marketing System

“WE CAN NO LONGER MARKET DIRECTLY TO THE MASSES”

“NEW MEDIA HAS BECOME A SYNONYM FOR ‘NO BUDGET’”

Purple Cow – Seth Godin

Budget Line Increases VS Decreases

From Marketing Sherpa

Significant Barriers to Adoption

From Marketing Sherpa

Barriers to Adoption

1. Resources and Time2. Control and Exposure3. Lack of ROI – unknown benefits

Survey Highlights

• 27 Colleges and Universities feared an inability to control the message, bad press and exposure

• 26 Colleges and Universities listed a lack of time to learn and implement social media for marketing.

• 18 Colleges and Universities said they would have issues caused by old standards, policies, habits, culture, and existing processes.

Facebook Basics

Facebook in Higher Ed

• Out of 220 respondents, 117 were members of Facebook

• When asked if they used Facebook for the college, the number dropped to 64

64

156

What’s on your mind?

Facebook for Business – Ads

Facebook Ads – Big Update!

Facebook Connect

Facebook Share

Facebook for Business – Public Profiles

Embed custom content with FBML

YOU CAN’T MEASURE NEW MEDIA WITH OLD METRICS

Frequently Update and Measure

• Embed pictures and photo gallery• Create videos and upload them to Facebook• Create and moderate interesting discussions

Measure Fan Size

Measure Interactions

Measure Quantity of Posts

Measure Quality of Posts

Measure Page Views

Measure Media Consumption

Measure Who’s Active

Facebook for Educators – Best of the Best

• Berkeley • William and Mary• Stanford• UCLA• University at Albany• University of Michigan• Michigan State

David M TothDavid@WorkSmart-eMarketing.com(216) 360 - 8107

It’s time to ask...