Open

Innovation:

moving

beyondtraditionaltraditional

frames.

Lucia Chierchia

Milano, 15th Sep 2015

open Innovation is a new way to do business, through the synergy between internal and external networks

open innovation is about people

“Let’s Drive the Carwhile Building it!”

Role:

Bridge btw external network of Innovators and

company stakeholders.

Responsibility:

Capture new innovative business solutions outside

the company and promote internally.

Move beyond the trusted network, reaching innovators in new ecosystems.

Universities &

Research Centers

Universities

& Research Centers

Open

Network

Industries

Customers

Suppliers

Trusted

Network

Industries

Private

Inventors

Start-Ups

Electrolux Confidential

The 3 Pillars Strategy

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Challenges

from targeted challenges…

Targeted challenge - example

Targeted challenge - example

…to inspired challenges

Inspired challenge - example

Inspired challenge - example

OI Ideas

Decision Makers

Steering Committees

to filter & manage ideasDecision

Makers

The Challenges Triangle

Subject Matter Experts

Network of experts

to understand value of ideas

OI Ideas

Proposals from

external non-trusted

networksExperts

OI

Ideas

The Challenges Process

Focus Scout Screen OIBLaunch

• Specifications• Focus Areas

• Networks Selection• Challenges Launch

• Ideas Identification• Ideas Clustering• Data Collection

• Deliverables Analysis• One-Page Preparation

• Promotion to internal stakeholders

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Output: OI Ideas Portfolio

The Challenges Process

Focus Scout Filter OIBLaunch

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OI Ideas Portfolio

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Network

Innovation

Alliances

Innovators

Brokers

Build alliances with intermediate partnersto reach innovators.

Brokerage

Alliances

Brokers

Innovators

Electrolux

Brokers

Innovators

from OI platforms…

Platforms – example: scouting companies

Success

Fee

50

100

Flat

Fee

Flat

Fee

Platforms – business model

0

…to OI interfaces

Interfaces – example: banks & investors

Fl

at

F

e

50

100

Success

Fee

Flat

Success

Fee

Interfaces – business model

e

e

Flat

Fee0

The Network Triangle

Internal

OI

Network

External OI Network

Internal OI Network

Company Departments who

propose ideas from internal or

external creativity

External

Trusted

Network

External OI

Network

External Trusted Network

Trusted Innovators who propose

ideas from running and new

collaboration

External OI Network

New Innovators who

propose ideas for existing

and new businesses

The Network Process

Focus Scout ScreenLaunch OIB

• Evolutions• Focus Areas

• Networks Selection• Research Plan

• Brokers Identification• Brokers Clustering• Data Collection

• Deliverables Analysis• One-Page Preparation

• Promotion to OI Team

The Network Process

Output: OI Brokers Portfolio

Focus Scout FilterLaunch OIB

OI Brokers Portfolio

Electrolux Confidential

Mindset

NIH

Syndrome

Fearing Diversity

NIH Syndrome

• Everything coming from outside is

suspicious and not reliable

• We’re the best, only what we do create

is good enough for our customers.

Let’s break some syndromes/paradigms…

IP

Paradigm

Fearing

Diversity

IP Paradigm

• A great portfolio of Patents is key for

success.

• We have to control and own IP to

deliver innovation

Fearing Diversity

• Different opinions, cultures,

vision are a barrier.

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Synergy

Valuing Diversity

Synergy

• Innovation comes from synergy

between people inside and outside the

company.

…and build new interactions

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IP UsageValuing

Diversity

IP Usage

• We don’t have to control our IP to

create innovation...

• It is the use of IP that enables

innovation.

Valuing Diversity

• Diversity is a value to find new

horizons and capture new

opportunities beyond traditional

frames.

what’swhat’s

OI 2.0?

Let’s changethe rules of the game!

open-innovation@electrolux.com

lucia.chierchia@electrolux.it