Elica Elica EmployerEmployerBrandingBranding& People...
Transcript of Elica Elica EmployerEmployerBrandingBranding& People...
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Julia Sciuto
Hr Education and
Employer Branding
Elica Elica EmployerEmployer BrandingBranding & People Care& People Care
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…1970 …B2B …B2C
CHI SIAMO…
Multinazionale Leader al mondo nella Produzione di Cappe ad uso domestico
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Fatturato Gruppo Elica 2010
€ 368.000.000.000
I nostriNUMERI
2.915 Dipendenti
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ELICA WHO WE ARE
19701970 August,August, thethe beginningbeginning
1982, Elica goes the “Lego” way
1987, Design enters the kitchens
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1999, David Lewis Industrial Design in Elica
ELICA WHO WE ARE
2000, Elica bought a controlling interest in
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2002: Elica International Interest
ELICA WHO WE ARE
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2002, Join Ventures Ariafina
ELICA WHO WE ARE
2004, an epoch-maching event: Om is born
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2006, Elica Collection in USA
2006, the new frontier of aspiration
2006, the first stone in Messico
ELICA WHO WE ARE
2006 July, Turboair incorporation
2006, Poland Project Commercial and productive benefits
2006 October, today also a public Company
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2008 March, Elica Showroom in Milan Via Pontaccio ,8 Milan
SHOWROOM
2008 October, Luxerion
2008 November, Gutmann Incorporation
2008/2009, New Generation of Elica Collection
ELICA WHO WE ARE
2008/2009, New Generation of Elica Collection
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DESIGN E DESIGN E
CAMBIAMENTOCAMBIAMENTOCAMBIAMENTOCAMBIAMENTO
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•• ItalyItaly
•• PolandPoland
I N T E R N A T I O N A L
ENGAGEMENTENGAGEMENT
2012
•• PolandPoland
•• MexMex
•• GermanyGermany
•• ChinaChina
•• IndiaIndia
••JapanJapan
••RussiaRussia
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2007
2595 EMPLOYEES
547 ROW 547 ROW
2048 ITALY2048 ITALY
1578 ITALY1578 ITALY
760 ROW760 ROW
1671 ITALY1671 ITALY
765 ROW765 ROW
2008
2436 EMPLOYEES
2595 EMPLOYEES
1511 ITALY1511 ITALY1289 ROW1289 ROW
2010
2800 EMPLOYEES
20092338 EMPLOYEES
1481 ITALY1481 ITALY
1434 ROW1434 ROW
TODAY TODAY 2915 EMPLOYEES
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LE PERSONE ASSETLE PERSONE ASSET
distintivo per creare valore competitivodistintivo per creare valore competitivo
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DNA & Values
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•• International International CompanyCompanyCompanyCompany
•• Innovative Innovative ThinkingThinking
•• Brand DevelopmentBrand Development
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People Care
Business Support&
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ATTRARRE ATTRARRE –– FIDELIZZARE FIDELIZZARE -- TRATTENERETRATTENERE
TO RETAINTO RETAIN TO ATTRACTTO ATTRACT
EMPLOYER BRANDING EMPLOYER BRANDING
TO RETAINTO RETAIN TO ATTRACTTO ATTRACT
Internal Branding External Branding
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Il nostro dipendente
EmployerEmployer BrandingBranding InternoInternoEmployerEmployer BrandingBranding EsternoEsterno
Senso di appartenenzaFiducia
Brand Brand AwarenessAwareness & People Care& People Care
Il nostro dipendente
è il primo
TESTIMONIALRecruiting
Attraction
Posizionamento come employer
Job meeting
Recruiting Day
Tavole Rotonde
Lezioni Master/Università
GPTWGPTW
FiduciaProgetti di People CareFormazionePiani di carrieraCompensation&BenefitCoerenza nelle policyMeritocrazia
Indagini Indagini di climadi clima
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VELOCITA’ & FLESSIBILITA’
CREATIVITA’ & ENERGIA
THINK INTERNATIONAL
LISTEN & COMMUNITY SENSE
CURIOSITA’ INTELLETTUALE
Cosa cerchiamo nelle persone…
DNA e Selezione
AVER VOGLIA DI VINCERE
APERTURA MENTALE
INIZIATIVA E PROATTIVITA’
International International toolstools
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Main International University Partnership
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HOUSE ORGAN INTERNATIONALHOUSE ORGAN INTERNATIONALELICA NEWSELICA NEWS
POSTPOSTEPAY EPAY & ME& MEMBEMBERR CCARARD ED ELICLICAAPOSTPOSTEPAY EPAY & ME& MEMBEMBERR CCARARD ED ELICLICAA
OurOur wellness centrewellness centre
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INTERNATIONAL ELICA’S INTERNATIONAL ELICA’S
DEVELOPMENT DEVELOPMENT
PROGRAMMEPROGRAMMESECOND EDITIONSECOND EDITION
EDUCATIONEDUCATION
New English New English methodmethod for trainingfor training
Elica Hi Elica Hi divingdiving
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FIFTH Edition ITALY
FIRST Edition POLANDFIRST Edition POLANDFIRST Edition POLANDFIRST Edition POLAND
INTERNATIONALINTERNATIONALHR HR
COMMUNICATIONCOMMUNICATION
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New Job Evaluation and grading system
PMS for the WHOLE company
Development Centre
New recruitment systemNew recruitment system
Rewarding & Compensation system
Supplementary Agreement (efficiency and profitability)
Policies on General Services (cars – mobile phones - security)
After the internship we have just introduced the «Apprenticeship» formula
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CORPORATE SOCIAL RESPONSIBILITY
“Diversity Management nelle imprese”
“Reti territoriali contro le discriminazioni” _ Commissione Europea _ “Progress” per l’occupazione e la solidarietà sociale
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FIRST FIRST ItalianItalian BEST WORKPLACE 2011 BEST WORKPLACE 2011 -- 20122012
FIRST FIRST EuropeanEuropean BEST WORKPLACEBEST WORKPLACE
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• Family leaves permits
• Parental leaves
• Maternity leaves and childcare
• Wedding Bonus
• Elica Life*
The COMPANY WELFARE in the first Company Agreement
CORPORATECORPORATE ETHICSETHICS AWARDAWARD 20082008CORPORATECORPORATE ETHICSETHICS AWARDAWARD 20082008
Elica Group won the 2008 Corporate Ethics Award in the category "Corporate Social Responsibility" for the modern and far-sighted approach
shown in its first Supplementary Contract.
BEST PRACTICES AWARD COMPENSATION&BENEFIT
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TOP EMPLOYERSTOP EMPLOYERS
POLSKA AND ITALY AWARDPOLSKA AND ITALY AWARD
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20072007--20112011
ManyMany PPublicationsublications
Brand Action: le Brand Action: le sceltresceltre
coraggiose di aziende coraggiose di aziende
79 Press 79 Press CommunicationCommunication 20112011
coraggiose di aziende coraggiose di aziende
eccellentieccellenti-- HoepliHoepliOltre l’aula: il ruolo del Oltre l’aula: il ruolo del
brand nella formazionebrand nella formazione--
ApogeoApogeo
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You don’t Manage professionals you create the conditions in which they Can “fly”- and maximise their contribution to your Organisation