Elica Elica EmployerEmployerBrandingBranding& People...

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Julia Sciuto Hr Education and Employer Branding Elica Elica Employer Employer Branding Branding & People Care & People Care

Transcript of Elica Elica EmployerEmployerBrandingBranding& People...

  • Julia Sciuto

    Hr Education and

    Employer Branding

    Elica Elica EmployerEmployer BrandingBranding & People Care& People Care

  • …1970 …B2B …B2C

    CHI SIAMO…

    Multinazionale Leader al mondo nella Produzione di Cappe ad uso domestico

  • Fatturato Gruppo Elica 2010

    € 368.000.000.000

    I nostriNUMERI

    2.915 Dipendenti

  • ELICA WHO WE ARE

    19701970 August,August, thethe beginningbeginning

    1982, Elica goes the “Lego” way

    1987, Design enters the kitchens

  • 1999, David Lewis Industrial Design in Elica

    ELICA WHO WE ARE

    2000, Elica bought a controlling interest in

  • 2002: Elica International Interest

    ELICA WHO WE ARE

  • 2002, Join Ventures Ariafina

    ELICA WHO WE ARE

    2004, an epoch-maching event: Om is born

  • 2006, Elica Collection in USA

    2006, the new frontier of aspiration

    2006, the first stone in Messico

    ELICA WHO WE ARE

    2006 July, Turboair incorporation

    2006, Poland Project Commercial and productive benefits

    2006 October, today also a public Company

  • 2008 March, Elica Showroom in Milan Via Pontaccio ,8 Milan

    SHOWROOM

    2008 October, Luxerion

    2008 November, Gutmann Incorporation

    2008/2009, New Generation of Elica Collection

    ELICA WHO WE ARE

    2008/2009, New Generation of Elica Collection

  • DESIGN E DESIGN E

    CAMBIAMENTOCAMBIAMENTOCAMBIAMENTOCAMBIAMENTO

  • •• ItalyItaly

    •• PolandPoland

    I N T E R N A T I O N A L

    ENGAGEMENTENGAGEMENT

    2012

    •• PolandPoland

    •• MexMex

    •• GermanyGermany

    •• ChinaChina

    •• IndiaIndia

    ••JapanJapan

    ••RussiaRussia

  • 2007

    2595 EMPLOYEES

    547 ROW 547 ROW

    2048 ITALY2048 ITALY

    1578 ITALY1578 ITALY

    760 ROW760 ROW

    1671 ITALY1671 ITALY

    765 ROW765 ROW

    2008

    2436 EMPLOYEES

    2595 EMPLOYEES

    1511 ITALY1511 ITALY1289 ROW1289 ROW

    2010

    2800 EMPLOYEES

    20092338 EMPLOYEES

    1481 ITALY1481 ITALY

    1434 ROW1434 ROW

    TODAY TODAY 2915 EMPLOYEES

  • LE PERSONE ASSETLE PERSONE ASSET

    distintivo per creare valore competitivodistintivo per creare valore competitivo

  • DNA & Values

  • •• International International CompanyCompanyCompanyCompany

    •• Innovative Innovative ThinkingThinking

    •• Brand DevelopmentBrand Development

  • People Care

    Business Support&

  • ATTRARRE ATTRARRE –– FIDELIZZARE FIDELIZZARE -- TRATTENERETRATTENERE

    TO RETAINTO RETAIN TO ATTRACTTO ATTRACT

    EMPLOYER BRANDING EMPLOYER BRANDING

    TO RETAINTO RETAIN TO ATTRACTTO ATTRACT

    Internal Branding External Branding

  • Il nostro dipendente

    EmployerEmployer BrandingBranding InternoInternoEmployerEmployer BrandingBranding EsternoEsterno

    Senso di appartenenzaFiducia

    Brand Brand AwarenessAwareness & People Care& People Care

    Il nostro dipendente

    è il primo

    TESTIMONIALRecruiting

    Attraction

    Posizionamento come employer

    Job meeting

    Recruiting Day

    Tavole Rotonde

    Lezioni Master/Università

    GPTWGPTW

    FiduciaProgetti di People CareFormazionePiani di carrieraCompensation&BenefitCoerenza nelle policyMeritocrazia

    Indagini Indagini di climadi clima

  • VELOCITA’ & FLESSIBILITA’

    CREATIVITA’ & ENERGIA

    THINK INTERNATIONAL

    LISTEN & COMMUNITY SENSE

    CURIOSITA’ INTELLETTUALE

    Cosa cerchiamo nelle persone…

    DNA e Selezione

    AVER VOGLIA DI VINCERE

    APERTURA MENTALE

    INIZIATIVA E PROATTIVITA’

    International International toolstools

  • Main International University Partnership

  • HOUSE ORGAN INTERNATIONALHOUSE ORGAN INTERNATIONALELICA NEWSELICA NEWS

    POSTPOSTEPAY EPAY & ME& MEMBEMBERR CCARARD ED ELICLICAAPOSTPOSTEPAY EPAY & ME& MEMBEMBERR CCARARD ED ELICLICAA

    OurOur wellness centrewellness centre

  • INTERNATIONAL ELICA’S INTERNATIONAL ELICA’S

    DEVELOPMENT DEVELOPMENT

    PROGRAMMEPROGRAMMESECOND EDITIONSECOND EDITION

    EDUCATIONEDUCATION

    New English New English methodmethod for trainingfor training

    Elica Hi Elica Hi divingdiving

  • FIFTH Edition ITALY

    FIRST Edition POLANDFIRST Edition POLANDFIRST Edition POLANDFIRST Edition POLAND

    INTERNATIONALINTERNATIONALHR HR

    COMMUNICATIONCOMMUNICATION

  • New Job Evaluation and grading system

    PMS for the WHOLE company

    Development Centre

    New recruitment systemNew recruitment system

    Rewarding & Compensation system

    Supplementary Agreement (efficiency and profitability)

    Policies on General Services (cars – mobile phones - security)

    After the internship we have just introduced the «Apprenticeship» formula

  • CORPORATE SOCIAL RESPONSIBILITY

    “Diversity Management nelle imprese”

    “Reti territoriali contro le discriminazioni” _ Commissione Europea _ “Progress” per l’occupazione e la solidarietà sociale

  • FIRST FIRST ItalianItalian BEST WORKPLACE 2011 BEST WORKPLACE 2011 -- 20122012

    FIRST FIRST EuropeanEuropean BEST WORKPLACEBEST WORKPLACE

  • • Family leaves permits

    • Parental leaves

    • Maternity leaves and childcare

    • Wedding Bonus

    • Elica Life*

    The COMPANY WELFARE in the first Company Agreement

    CORPORATECORPORATE ETHICSETHICS AWARDAWARD 20082008CORPORATECORPORATE ETHICSETHICS AWARDAWARD 20082008

    Elica Group won the 2008 Corporate Ethics Award in the category "Corporate Social Responsibility" for the modern and far-sighted approach

    shown in its first Supplementary Contract.

    BEST PRACTICES AWARD COMPENSATION&BENEFIT

  • TOP EMPLOYERSTOP EMPLOYERS

    POLSKA AND ITALY AWARDPOLSKA AND ITALY AWARD

  • 20072007--20112011

    ManyMany PPublicationsublications

    Brand Action: le Brand Action: le sceltresceltre

    coraggiose di aziende coraggiose di aziende

    79 Press 79 Press CommunicationCommunication 20112011

    coraggiose di aziende coraggiose di aziende

    eccellentieccellenti-- HoepliHoepliOltre l’aula: il ruolo del Oltre l’aula: il ruolo del

    brand nella formazionebrand nella formazione--

    ApogeoApogeo

  • You don’t Manage professionals you create the conditions in which they Can “fly”- and maximise their contribution to your Organisation