Elevator Speech
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Your ELEVATOR Speech Every day we are given passing chances to tell others who we are. What do you say?
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Transcript of Elevator Speech
Your E L E V A T O R SpeechEvery day we are given passing chances
to tell others who we are.
What do you say?
In the time it takes to ride an elevator what would you tell someone about who you are?
Elevator Speech: A speech
person(s) about you
in such a way that
designed to tell another
In the time it takes to ride an elevator what would you tell someone about who you are?
Elevator Speech: A speech
person(s) about you
intriquein such a way that
designed to tell another
In the time it takes to ride an elevator what would you tell someone about who you are?
Elevator Speech: A speech
person(s) about you
intrique
curiosityand
in such a way that
designed to tell another
In the time it takes to ride an elevator what would you tell someone about who you are?
Elevator Speech: A speech
person(s) about you
intrique
are created about you.
curiosityand
in such a way that
designed to tell another
The term grew out of the limited time entrepreneurs are given to
pitch their product to potential investors. The same idea naturally extends to all professionals, whether they sell a service or a product.
ELEVATOR
SPEECH?
Do I have to be on an
elevator to use this speech?
NO!
NO!
NO!NO!
NO!
NO!
NO!
NO!NO!
NO! NO!
NO!
NO!
NO!
NO! NO!
NO!
NO!
NO!NO!
NO! NO!
NO!
NO!
NO!
NO! NO!
NO!
NO! NO!
NO!NO!
NO!
NO!
NO!NO!
NO! NO!
NO!
NO!
NO!
NO! NO!
NO!
NO! NO!
NO!NO! NO!
NO! NO! NO!
You can tell it anywhere, any time, to anyone! An elevator is not required.
More on that later....
NO!
NO!
NO!NO!
NO! NO!
NO!
NO!
NO!
NO! NO!
NO!
NO! NO!
NO!NO! NO!
NO! NO! NO!
The E L E M E N T S of an elevator speech answer the
following 5 questions . . .
What are the E L E M E N T S of an Elevator Speech?
This is who I am . . .
1
What are the E L E M E N T S of an Elevator Speech?
This is where I’ve been . . .
2
What are the E L E M E N T S of an Elevator Speech?
This is where I’m going . . .
3
What are the E L E M E N T S of an Elevator Speech?
This is why I’m
going there . . .
4
What are the E L E M E N T S of an Elevator Speech?
This is how I’m going to
get there . . .
5
Elevator Speeches are also
S T I C K Y. How? By using these elements:
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITY
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESS
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESSCONCRETENESS
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESSCONCRETENESSCREDIBILITY
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESSCONCRETENESSCREDIBILITYEMOTIONAL APPEALS
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESSCONCRETENESSCREDIBILITYEMOTIONAL APPEALSUSE STORIES
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESSCONCRETENESSCREDIBILITYEMOTIONAL APPEALSUSE STORIESSATISFYING
Elevator Speeches are also
S T I C K Y. How? By using these elements:
SIMPLICITYUNEXPECTEDNESSCONCRETENESSCREDIBILITYEMOTIONAL APPEALSUSE STORIESSATISFYING
Learn more about Sticky Ideas in one of our favorites: Made to Stick by Chip and Dan Heath
Need a few examples?
Somewhere along the way, after discovering his inability to spell the word botany (he wrote "botony" on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
Somewhere along the way, after discovering his inability to spell the word botany (he wrote "botony" on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
This example is
from a website
and is written in
the third person.
Nonetheless, it is
sticky.
Somewhere along the way, after discovering his inability to spell the word botany (he wrote "botony" on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
This example is
from a website
and is written in
the third person.
Nonetheless, it is
sticky.
Charles becomes three dimensional to the
reader. There is not list of his accolades,
awards, degrees, etc.
Somewhere along the way, after discovering his inability to spell the word botany (he wrote "botony" on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
This example is
from a website
and is written in
the third person.
Nonetheless, it is
sticky.
Charles becomes three dimensional to the
reader. There is not list of his accolades,
awards, degrees, etc.
Instead, the reader “gets to know” Charles. He becomes someone interesting and someone I would like to work with
When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations.
We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks.
What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
Here we have another
great example of an
organization’s elevator
speech taken from
their website.
When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations.
We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks.
What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
Here we have another
great example of an
organization’s elevator
speech taken from
their website.
When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations.
We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks.
What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
Through great language choices such as “talent isn’t found...” we see this firm is different.
Here we have another
great example of an
organization’s elevator
speech taken from
their website.
The ideas are very simple and concrete. This makes them easy to remember.
When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations.
We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks.
What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
Through great language choices such as “talent isn’t found...” we see this firm is different.
I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
We don’t always
have a
few minutes to
tell our
story.
Here Nancy
Duarte of D
uarte Design
and Slideolo
gy gives us a
glimpse into who she is.
I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
We don’t always
have a
few minutes to
tell our
story.
Here Nancy
Duarte of D
uarte Design
and Slideolo
gy gives us a
glimpse into who she is.
Again we see the
importance of
language choice. “I’m
a Conquistador” tells
me all I need to know
Her short description of self leaves me wanting more. I want to know a company whose leader has this philosophy.
I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
We don’t always
have a
few minutes to
tell our
story.
Here Nancy
Duarte of D
uarte Design
and Slideolo
gy gives us a
glimpse into who she is.
Again we see the
importance of
language choice. “I’m
a Conquistador” tells
me all I need to know
I'm a former "salaryman" (Osaka), former Apple employee (Cupertino), jazz musician, branding enthusiast, communications specialist, and design evangelist currently working in Japan as a full-time marketing professor for a local private university. I'm also director of a Japanese design group and love living here in Japan.
I'm a former "salaryman" (Osaka), former Apple employee (Cupertino), jazz musician, branding enthusiast, communications specialist, and design evangelist currently working in Japan as a full-time marketing professor for a local private university. I'm also director of a Japanese design group and love living here in Japan.
Another of our favorites
is Garr Reynolds of
Presentation Zen Fame
Short and Sweet. Garr
establishes his credibility
but at the same time makes himself three
dimensional.
I'm a former "salaryman" (Osaka), former Apple employee (Cupertino), jazz musician, branding enthusiast, communications specialist, and design evangelist currently working in Japan as a full-time marketing professor for a local private university. I'm also director of a Japanese design group and love living here in Japan.
Another of our favorites
is Garr Reynolds of
Presentation Zen Fame
Want to S E E some elevator speeches?
Australia’s Tourism Queensland has created a pretty cool
interview concept . . .
Applicants must post a 60 second video presentation detailing why
they should be given an interview.
www.islandreefjob.com
Meet Ben
Ben on Ostrich: UnexpectedTraveling, Writing, Blogging, Tour Guide, Degree: CrediblePictures, Pictures, Pictures: Creates Story and Emotional AppealHis overall message: Simple and Clear
Overall, I find Ben’s Elevator Speech highly satisfying and I want to know more
Meet Clare
The use of the Chalkboard: Simple, Concrete and Visually Interesting all at the same time
Presidential Puppets: Unexpected and funny creating an Emotional ConnectionClare has never been to the Great Barrier Reef. Some might see this as a downside, but Clare turns it into a strength thereby increasing her Credibility
“I am starting to get the idea of a great elevator speech...
but where do I start?”
Do not evaluate, judge, or criticize any idea.
Brainstorm YOU on paper.
Look at what you have. Do you see any emerging
connections between ideas or a possible story line?
Which ideas are sticky?
Now evaluate...what are the best and most
important ideas to include?
Start plugging these ideas into the parts of the elevator speech
Now brainstorm potential audiences : client, co-worker,
potential employer, professional in your field
Work on a 30 second, 60 second, and 120 second
version
Practice -- out loud -- your elevator speech for different audiences and
different time constraints
Now -- Put your speech to work for you! Try it
out today!
You can move UP in your professional life! Take the first step and develop your elevator speech now.
You can move UP in your professional life! Take the first step and develop your elevator speech now.
Wanna know more? Check us out at www.bravocc.com
