Elevator Speech - Alaska PTAC1. Your elevator speech isn’t a speech… 2. Avoid leaving listeners...
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Anchorage: 1901 Bragaw Street Suite 199 • AK 99508 P: 907-786-7201 or 800-478-7232 Fairbanks: 3750 Bonita St. • AK 99701 • P: 907-456-7234 or 800-478-1701 www.ptacalaska.org Jody King, PTAC Contract Specialist March 9, 2016 Giving the Perfect Pitch Elevator Speech
Transcript of Elevator Speech - Alaska PTAC1. Your elevator speech isn’t a speech… 2. Avoid leaving listeners...
Anchorage: 1901 Bragaw Street Suite 199 • AK 99508 P: 907-786-7201 or 800-478-7232
Fairbanks: 3750 Bonita St. • AK 99701 • P: 907-456-7234 or 800-478-1701
www.ptacalaska.org
Jody King,
PTAC Contract Specialist March 9, 2016
Giving the Perfect Pitch
Elevator Speech
Introductions
Hi, my name is Jody King,
and I’m a contract specialist with
PTAC, uh, umm, the Procurement
Technical Assistance Center, yeah, PTAC is so much easier to say, and we are a
federally funded group that is here to …
Introductions
Why did you tune out?1. Dull & uninteresting…
2. Failed to engage…
3. Delivery was poor…
4. Tone was monotonous…
5. No audience contact…
6. Lacked confidence…
7. Didn’t get to the point…
8. Information wasn’t relevant…
9. Didn’t know what to say…
Get the Party Started!
Elevator Pitch
Why have one?
78% of users surveyed said their elevator speech
was an effective tool when gaining new contacts
Jargon & Jive? Let’s not…
Elevator Pitch
1. Your elevator speech isn’t a speech…
2. Avoid leaving listeners with a “so what?” impression…
3. Information needs to be substantive…
4. Write, review, then rewrite…
5. Don’t forget the bait…
6. Be warm, friendly, confident, enthusiastic…
7. Don't ramble—and don’t say “ah” and “um…”
8. Practice, practice, practice!
Elevator Pitch Don’ts…
1. Project confidence & passion for what you do.
2. Maintain eye contact.
3. Be conversational – avoid jargon & acronyms.
4. Watch body language for clues.
5. Research organizations you’ll be pitching to.
6. Make it memorable—tell a story.
7. Anticipate listener’s “What’s in it for me?”
8. End with a call to action!
Elevator Pitch Do’s
Perfect Pitch…
1. Get to the point…
2. Identify your goal.
3. Explain what you do.
4. Communicate your Unique Selling Point.
5. Engage with a question.
6. Put it all together.
7. Practice.
Body Language
What are you not saying but still
conveying…
Not to be forgotten
Handout your Business Cards!
Personalize the back of your business
card:• Add the event name and date• Add a special offer• Handwrite a message:
• Reference your conversation• Add a compliment• Ask a question
Follow Up!
Now, Go Forward &
Speak
with Confidence!
Need help with Government Contracting?Call Alaska PTAC (907) 786-7201Or visit us online at www.ptacalaska.orgEmail me at [email protected]
Thank you!
