ELEVATOR PITCH

LEARN THE CHEMISTRY OF SUCCESS

LIKE IN THE MOVIESAT

TEN

TIO

N S

PAN

TIME

DRAMA

SUSPENSE

RESOLUTION

GOOD PITCH

http://www.youtube.com/watch?v=zumkSeC2u3M

http://www.youtube.com/watch?v=RidDRTl_SQs

BAD PITCH

EP STRUCTURE

1. Icebreaker (optional)2. What is the problem?3. What is the solution?4. 1-3 competitive advantages?5. How big is the market?6. Your offer (what you give + what you seek)

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME3. WHAT DO YOU DO = WHAT YOU DO FOR ME4. TALK THE WRONG GUYS THE WRONG FACTS5. DO NOT CALL TO ACTION

GAME 1: BLIND PITCH

GAME 2: ELEVATOR

GAME 3: DRAGON’S DEN