Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your...

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Elevator PITCH

Transcript of Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your...

Page 1: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Elevator PITCH

Page 2: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Describe a situation or solution so compelling that the person you’rewith wants to hear more even afterthe elevator ride is over.

Page 3: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Everybody needsa great elevator pitch

Page 4: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

- Introducing yourself, your company or your project

- If you try to raise money- PERFECT YOUR BUSINESS STRATEGY

Page 5: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Can be delivered:- Verbally- By Presentation- By Video- As a one-page overview

Page 6: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

6 elevator pitches for the 21st century

https://www.youtube.com/watch?v=XvxtC60V6kc
Page 7: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Pixar pitchEmail pitch

Rhyme pitch

Question pitch

Twitter pitchOne-Word pitchElevator pitch

Page 8: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

The medium is the message – Marshall Mcluhan

Page 9: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

VIDEO PITCH

Page 10: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Why video?

Page 11: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

If you want to stand out from the crowd,give people a reason not to forget you

Richard Branson

Page 12: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

EASY TO CONSUME, PEOPLE ARE BUSY

Page 13: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

SHARE & GO VIRAL

https://www.youtube.com/watch?v=ZUG9qYTJMsI
https://www.youtube.com/watch?v=ZUG9qYTJMsI
Page 14: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

MEASURABLE METRICS

Page 15: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

If a picture is capable of expressing a thousand words, how much more can a video communicate?

SHOW, RATHER THEN TELL

https://vimeo.com/54235257
https://vimeo.com/54235257
Page 16: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

SEARCH ENGINES LOVE VIDEO

Page 17: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Used a lot for...

Page 18: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... CROWDFUNDING

Page 19: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... JOB APPLICATIONS

https://www.youtube.com/watch?v=c_PZTAW5piQ
https://www.youtube.com/watch?v=c_PZTAW5piQ
Page 20: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... COMPETITIONS

http://www.nytimes.com/video/multimedia/100000001319135/have-a-great-business-idea.html?action=click&gtype=vhs&version=vhs-heading&module=vhs&region=title-area
http://www.nytimes.com/video/multimedia/100000001319135/have-a-great-business-idea.html?action=click&gtype=vhs&version=vhs-heading&module=vhs&region=title-area
Page 21: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Content• Create a headline / Nail the first 5 seconds

Page 22: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

If you can’t explain itsimply,

you don’t understandit well enough

Page 23: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

NAIL THE FIRST 5 SECONDS

https://www.youtube.com/watch?v=WdWZ8WVv6qk
https://www.youtube.com/watch?v=WdWZ8WVv6qk
Page 24: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Content• Create a headline / Nail the first 5 seconds

• DESCRIBE THE PROBLEM (SHORTLY)

• GIVE THE SOLUTION

• CALL TO ACTION

Page 25: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

END WITH A CALL TO ACTION

https://www.youtube.com/watch?v=SA6gUqcAM6c
https://www.youtube.com/watch?v=SA6gUqcAM6c
Page 26: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Tips & Tricks / Do’s & Don’ts

Page 27: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

BE YOURSELF - DON’T HIDE BEHIND THE CURTAINS

Page 28: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

DON’T TALK TOO MUCH ABOUT YOURSELF

Page 29: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

DON’T SELL

Page 30: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

PREPARE - THINK FIRST

Page 31: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

SERIOUSLYKEEP IT SHORT

Page 32: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

LANGUAGE - POSTURE

Page 33: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

BE ENTHOUSIASTIC

Page 34: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

GET CREATIVE...

Page 35: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... STAGING

Page 36: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... HUMOR

Page 37: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... STORY TELLING - THINKING SCENES

Page 38: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... RHYME

https://vimeo.com/69775579
https://vimeo.com/69775579
Page 39: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

... USE METAPHORES

Page 40: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Image & Sound• Choose location• Choose the recording equipment• Lightning• Camera points • Shooting the pitch• Editing• Feedback

Page 41: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

MAKING A VIDEO WITH THE SMARTPHONE (IPHONE)

https://wistia.com/library/shooting-video-with-an-iphone
https://wistia.com/library/shooting-video-with-an-iphone
Page 42: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

•Use a tripod•Don’t use digital zoom, go to your object• Light your video•Use the exposure lock•Get the microphone close to your subject• Slow motion and time-lapse• Edit•Get feedback

TIPS WHEN RECORDING A VIDEO

Page 43: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

Editing software

Page 44: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

DESKTOP• WINDOWS MOVIE MAKER (FREE) https://www.youtube.com/watch?v=3ZZij3NNyVg

• iMovie https://www.youtube.com/watch?v=GKu5p4e4CbY

• FILMORA https://www.youtube.com/watch?time_continue=81&v=tHbwZbTm-jE

• Camtasia https://www.youtube.com/watch?v=mH1mdGhjqls

• PINNACLE STUDIO https://www.youtube.com/watch?v=yAE6XxqovPQ

• Lightworks https://www.youtube.com/watch?v=7znIHsyqfm0

https://www.youtube.com/watch?v=3ZZij3NNyVg
https://www.youtube.com/watch?v=GKu5p4e4CbY
https://www.youtube.com/watch?time_continue=81&v=tHbwZbTm-jE
https://www.youtube.com/watch?v=mH1mdGhjqls
https://www.youtube.com/watch?v=yAE6XxqovPQ
https://www.youtube.com/watch?v=7znIHsyqfm0
Page 45: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

• iMovie (iOS)• Powerdirector (ANDROID) • SPLICE (FREE/iOS) • FILMIC PRO (FREE/ANDROID/iOS)• Adobe Premier Clip (Free)• Quik (FREE/Android & iOS)

SMARTPHONE & TABLET APPs

• FILMORA (Android & iOS)• VIDEOSHOW (FREE/Android & iOS)• Clipper (Free)• Viddy (Free)• Cute CUT (Free)• Viva Video (FREE/Android & iOS)

Page 46: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

SMARTPHONE & TABLET APPsProfessional

• iMovie (iOS)• Vizzywig (iOS)• Pinnacle Studio (iOS)• Videon (iOS)

• Magisto (Free/Android & iOS)• VideoFX Live (iOS)• Kinomatic VIDEO (iOS)

Page 47: Elevator PITCH - tudelft.openresearch.net · a great elevator pitch - Introducing yourself, your company or your project - If you try to raise money - PERFECT YOUR BUSINESS STRATEGY.

DO IT YOURSELF


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