El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital...
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Transcript of El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital...
![Page 1: El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060107/554cd29fb4c905d6488b490e/html5/thumbnails/1.jpg)
III. Keep it Simple, join the conversation
Tactics of Digital Marketing
“I am easily satisfied with the very best.” ‐Winston Churchill
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1. Develop your i‐brand
Show Who You Are (genuinely)Express yourselfRespect others
Know your audience
Keep it simple
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Step 2. Create a Keyword Strategy
1 Create a list of 3‐5 keywords relevant to your business.
2 Choose keywords based on difficulty and relevance
3 Design and optimize your website around your keywords
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Step 3. Optimize your Website
On‐Page SEO Off‐Page SEO
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Step 4. Create Blog and Other Content
Key Components of a Great BlogKey Components of a Great Blog
• An Attention‐Grabbing Article Title
• Well Written & Formatted Text
• Images/Videos• Links• Call‐to‐Action
Other Types of ContentOther Types of Content
• Ebooks• Whitepapers• How‐to videos• Webinars• Slideshows
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Step 5. Promote Content & Participate in Social Media
Monitor Social MediaMonitor Social Media•Google Alers• Twitter• Google Reader / RSS• Facebook Insights
Use Social NetworksUse Social Networks• Twitter• Facebook• Linkedin
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Step 6. Convert site trafic into Leads
1 Decide on Your Offer
2 Create Calls‐to‐Action
3 Create Landing Pages
4 Test, Measure & Iterate
Customers
Sales Leads
WebsiteVisitors
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Step 7. Nurture Leads with Email Marketing
Best PracticesBest Practices
•List‐Building•Sending•Converting•Measuring
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8. Be Mobile‐Friendly
• Emails & Calls‐to‐Action
•Downloads• Video
OptimizationOptimization
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Step 9. Analyze & Refine Strategies
1 Implement an Analytics Program
2 Identify Opportunities
3 Set a Metric for Success
4 Refine
5 Evaluate
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10. Monitor your Reputation
1 “Googlee” yourself, subscribe to news about you
2 Verify your reputation and influence
3 Size your activity in the social networks
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Social Technologies by Purpose
• Communication• CommunicationSocial Networking
• Knowledge Transfer
• Knowledge TransferSocial Media
• Reputation• ReputationSocial Relevance
• Operational Value• Operational ValueSocial Collaboration
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Q&A