El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0
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I. And the World changed… Web 2.0 and the impact to the World “There is little doubt that we are in the midst of a revolution of a much more profound and fundamental nature than the social and political revolutions of the last half century.” ‐ Arthur Erickson
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Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012 Section II. The Web 2.0 and the Impact to the World http://www.ncontacto.com/el-negocio-es-social.html
Transcript of El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0
I. And the World changed…Web 2.0 and the impact to the World
“There is little doubt that we are in the midst of a revolution of a much more profound and fundamental nature than the social and political
revolutions of the last half century.” ‐ Arthur Erickson
Topics
1. Old Good Days
2. What is Web 2.0 ?
3. Understanding effects of Web
2.0
Old Good Days!
Once upon a time…
People
ShareExpress
TrustRecommendations
Meet peopleMatch making
ReputationManagementAnalyticsSocial CRM
VOIPSkype
EmailWall posting
SMSMicro‐blogging
Discussion forumsChats
One‐to‐one commerce
CRMCustomer
communitiesShopping ranking
Affiliation communities
Location based
marketing
Customer feedback
Ecommerce shoppingPersonalized
shopping experienceReccomendations
Multi‐player gamingSocial games
Fan driven communities
Internet RadioMusic streamingMusic sharing
Photo sharingVideo sharing
Facebook pages
Google+ circles
My Space pages
Twitter campaigns
Text chains
WikisAnonymous email
External boards / UseNet
Is n’t it?
“Web 1.0 was Commerce
Web 2.0 is People”
‐ Ross Mayfield
What is Web 2.0?
History
WWW was born!
Mosaic (Netscape)
Web 2.0 Conference
Yahoo!
.com Bubble
Friendster
MySpace
sixdegrees
Source: Wikipedia
1990
2000
2010
Increased scale of users and content….Source: Wikipedia, Netcraft
Web 2.0“the widely read‐write Web”
367,000,000 sites
2 billion+ global users
2011
Web 1.0“the mostly read‐only Web”
250,000 sites
45 million global users
1996
Publishedcontent
Usergeneratedcontent
collectiveintelligencecollectiveintelligence
Convergence of Technology and People 28
Technology
Social change
SocialComputing
Source: Forrester
What’s changed
Web 1.0 Web 2.0
www.whitehouse.gov (1997) www.whitehouse.gov (Now!)
Read Read, write, contribute
What’s changed
Web 1.0 Web 2.0
www.weebly.com
Web coders Anyone
Frontpage 98
What’s changed
Web 1.0 Web 2.0
Web browsers Multiple Access
Netscape Communicator 4.61 Google Chrome
iOS App
RSS Reader
What’s changed
Web 1.0 Web 2.0
Geeks Everybody
The Impact of Technology
Connected Organizations• Millions
Web 1.0
Connected People• 6 Billion
Web 2.0
Connected Devices• 100 Billion
Web 3.0
Connected Intelligences• 1 Trillion
Web 4.0
Web 1.0 Web 2.0
IV. Understanding Effects of Web 2.0
To understand how to do business in a 2.0 world…
You do not need to understand the Web 2.0
technologies
“You are better off understanding Human 1.0 –not as individuals, but as hyper‐social creatures"
It’s more about the people than the technology
Connect & Communicate
What’s happen?
Hyper‐Social Traits
Reciprocidad Social Framework Fairness
Mimicking Others We Like Gathering Meritocracy
Source: The Hyper‐Social Organization – F. Gossieaux & E. Moran
Hyper‐Social companies think differently
Tribes – Not Market Segments Knowledge network – not information channel
Human‐centricity – not Company‐centricity
Emergent messiness – not hierarchical fixed processes
But…
I‘m 52. I don’t understand this social technology stuff…
• Similar than “physical” social stuff
• Withoutconstrains of time or space
Dealing with Social Technologies
Meet people, start conversations
Answer questions, help others
Ask questions, trust others’ advice
Build relationships
Same On‐line
Meet people, start conversations
Answer questions, help others
Ask questions, trust others’ advice
Build relationships
Q&A
