Future of Media: Gerd Leonhard ictQATAR's Connected Speakers Seminar

8/8/2019 Future of Media: Gerd Leonhard ictQATAR's Connected Speakers Seminar

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The Future of the Content and Media Industries:New Business Models and Opportunities

Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com


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Broadband will revolutionize Broadcast


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Welcome to the Networked Society


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Source: Slideshare.net

Pervasive connectivity ! radical consumer empowerment


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Real-Time. Social. Mobile. Open.


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Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"


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Meta-Content is becoming increasingly valuable


13/51Image licensed from sevensheaven.nl

And Data is the new Oil.


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Its all about Data: getting it, refining it,using it, sharing it - with Permission


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Knowledgeeconom

y

Socialcomm

erce

Data

-relatedt

echn

ologies


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Broadcast culture: disconnected, walled, centralized:Traditional telcos, legacy media, Network-TV...


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The Half-Life of Domination is shrinking(hat tip to Techcrunch)


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Hyper-connected, mobile, social: Broadband Culture

Source: Ars Electronica 2008


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The future of content & media:Interconnected business models


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source: slideshare: Tarina

Interconnected business models:


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ContentAdvertising

Telecom

DeviceMakers


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Feels Like Free Freemium Pay with Attention


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Social Networks are the new Broadcasters

Source:

BusinessInsider.com


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T l 2 0 T d thi i t ti


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Telco 2.0: To do nothing is not an option

As Net ork traffic e plodes Telecoms m st


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As Network traffic explodes, Telecoms mustengage with content, media and advertising

Source: NYT


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Music 2.0: Cloud Access. Flat-rated. Bundled

Source: PaidContent.org


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Source: Kevin Kelly TheTechnium

All di it l t t i t th l d


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All digital content moves into the cloud

Digital Natives: Information flows


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Digital Natives: Information flowswhen where how, and from whom it is needed


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Source: Brian Newman via Slideshare


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OpenMobile

ConnectedCollaborative

Cross - MediaInterdependent


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Learning from the music industry: refusal to adapt is deadly

Over-the-Top TV competes for our attention -


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Over the Top TV competes for our attention and Social TV is next


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The future $

!: connecting


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The future $!: connectingthe cloud and the crowd

Forget most of what you know about Advertising


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Forget most of what you know about Advertising- the future will be quite different

Di it l Ad ti i ill f l t f f t t


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Digital Advertising will pay for a lot of free content

A big challenge: Privacy becomes Publicy


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A big challenge: Privacy becomes Publicy


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A quick summary: the future of media


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A quick summary: the future of media

So


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So....


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@gleonhard on Twitter, Facebook, Youtube...


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Future of Media: Gerd Leonhard ictQATAR's Connected Speakers Seminar

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