Effective Marketing Design
description
Transcript of Effective Marketing Design
Effective Marketing Design
Tools of the TradePresented by Cre8tive Media
Presentation Contents
• Cre8tive Media• Our Purpose• Features & Benefits• Effective Design• Small Business Needs• Market Rates
• Case Studies 1• Case Studies 2• Case Studies 3• Case Studies 4• Impact• Overview
Cre8tive Media
• Georgia based “S” Corp.• Visual Communications Firm• Seven Years Young• 10 Years of Experience• Turn Key Services• Woman Owned• Small Business• Targeting Small Business
Cre8tive Media
To arm small business owners with the power to better understand the creative process of marketing
design.
Mission
Cre8tive Media
To to provide small business owners with a viable source for effective marketing design services..
VisionVision
Cre8tive Media
Cre8tive Media
To create additional value for small business products and services by meeting each business’
visual communications needs.
Goal
Our Purpose
• Work with small businesses to create visual imaging which aids in establishing a presence for products and/or services within a consumer or business “purchasing” market segment.
• Create an assessment of current marketing methods, tools and offer solutions to reinforce.
• Design professional graphics which communicate the company’s values and vision to it’s audience.
Features & Benefits
• Pre-Design Consultation• Mobile Appointments• Virtual Meetings• 24 hr Quick Quote• Electronic Proof Delivery• Commercial Print
Brokering• In House Short Run Color
Laser Production
Effective Design
• Digital Photography• Custom Graphics• Legible Type• Copy Writing• Strategic Design• Concise Message• Comprehensive Branding• Quality Production
Small & Micro Business Needs
Capital
and Workforce
(last)
Sales
Leads
Networking
Action Plan
Production of Marketing
Tools
Collateral
or
Web Design
Corporate Identity
or
Branding
Marketing
Strategy
Financial
Projections
Business Plan
(Foundation for Business)
Market Research
Service
or
Product Concept
Discipline
and Family Support
(first)
Basic Start-up Assessment
Cre8tive Media can assist companies in each of these three areas.
National Market Rates
• Logo Design Projects $2,000 - $7,500• Stationary Systems $1,500 - $3,000• Comprehensive Internet Website
$4,500 - $15,000• Comprehensive Branding
$6,000 - $50,000
Documented Costs for Small Clients
Graphic Artist Guild Handbook of Pricing and Ethnical Guidelines Eleventh Edition
Cre8tive Media Rates
• Logo Design Projects $ 550 - $2,000• Stationary Systems $ 750 - $1,500• Comprehensive Internet Website
$ 750 - $4,500• Comprehensive Branding
$1,500 - $6,000
Small Client Competitive Rates
Listing above is a discounted price range and available for a limited time only.
Case Study 1Company Name: TechGroup TeleSolutions LLC.
Project Items: 7 page website, Logo, and 2 sided business cards
Project Cost: $1500.00
Business Type: Service Based Industry: Telecommunications
Services: Internet Networking & Wireless Communication
Business Position: Expanding
Previous Marketing Tools: Publisher and Clipart Design
Date: October 22, 2004
Status: Repeat Client
Case Study 1
Before
Case Study 1
After
Case Study 2Company Name: Elevations
Project Items: New Logo, Identity Package, & Collateral
Project Cost: $1,575.00
Business Type: Service Based Industry: Human Development
Services: Training, Counseling, and Consulting
Business Position: Growing Business & No Commercial Location
Previous Marketing Tools: Microsoft Word
Date: May 28, 2005 - October 05, 2005
Status: Referral Client
Case Study 2
Before
Case Study 2
After
Case Study 3Company Name: A Superior Choice
Project Items: Identity Package, Copy Writing, & Production
Project Cost: $1,875.00
Business Type: Service Based Industry: Medical Staffing
Services: Private Placement for CNA, LPN, and RN
Business Position: LLC and Commercial Office
Previous Marketing Tools: Publisher and Clipart Design
Date: February 24, 2006
Status: Referral Client
Case Study 3
Before
Case Study 3
After
Case Study 4Company Name: Environment of Faith Christian Center Church
Project Items: New Corporate Identity, Logo, & Collateral
Project Cost: $3,500.00
Business Type: Service Based Industry: Faith and Worship
Services: Prayer Based Counseling and Multimedia Ministry
Business Position: New Church and Commercial Location
Previous Marketing Tools: Coral Draw and Clip Art
Date: June 8, 2005 - May 05, 2006
Status: Repeat Client
Case Study 4
Before
Case Study 4
After
Case Study 4
After
Case Study 4
After
Case Study 4
After
Impact
• Delivering goods and services with a congruent image allows a business to establish a market presence.
• Branding goods and services gives the consumer an identifiable link.
• Cre8tive Media can assist small businesses to establish a presence by providing professional graphic design services.
Overview
• Many small businesses market using lesser quality in-house measures, when starting to do business.
• Cre8tive Media provides effective design to promote small businesses.
• Each client receives professional treatment, personalized service, and a second chance to make a first impression; because presentation is everything.
Office: 678-768-6889 Office: 678-768-6889 Fax: 678-969-9915Fax: 678-969-9915