Marketing Planning- Effective Marketing System
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Transcript of Marketing Planning- Effective Marketing System
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
How To Grow Your BusinessHow To Grow Your BusinessBy Thousands of Dollars, By Thousands of Dollars, without Having To spend without Having To spend
Extra Money On AdvertisingExtra Money On Advertising
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
11)) Past Clients, Customers, Past Clients, Customers, Patients ( DATABASE)Patients ( DATABASE)
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2)2) Owner ExpertiseOwner Expertise
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3)3) Under Promoted USPUnder Promoted USP
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
4)4) Closing RateClosing Rate
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
5)5) Relationships with other Relationships with other BusinessesBusinesses
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6)6) LocationLocation
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
7)7) ReputationReputation
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8)8) Sales and Marketing Sales and Marketing ProcessProcess
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
9)9) AdvertisingAdvertising
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
10)10) Prospect List Prospect List
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
11)11) Up Selling Up Selling OpportunitiesOpportunities
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
12)12) Community Community RelationsRelations
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
Only 3 Ways To Grow Your Only 3 Ways To Grow Your BusinessBusiness
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
1)1) Attract New ClientsAttract New Clients
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2)2) Increase Your Increase Your Conversion Rate of Conversion Rate of Prospects to ClientsProspects to Clients
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3)3) Increase the Value of Increase the Value of Each Transaction and Each Transaction and
Number of Transactions Number of Transactions (size and frequency of (size and frequency of
transaction ) transaction )
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8 Pillars of Successful 8 Pillars of Successful MarketingMarketing
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
CORE 5 MARKETING CORE 5 MARKETING STRATEGIESSTRATEGIES
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
1)1) Develop Your USPDevelop Your USP
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
2)2) Integrate your USP into Integrate your USP into all Marketing Activitiesall Marketing Activities
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
3)3) Marketing to Current Marketing to Current and Past Clients, and Past Clients,
Customers, PatientsCustomers, Patients
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
4)4) Marketing AlliancesMarketing Alliances
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
5)5) Internet Marketing Internet Marketing
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
BIG 3 MARKETING BIG 3 MARKETING STRATEGIESSTRATEGIES
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
6)6) AdvertisingAdvertising
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
7)7) Direct MarketingDirect Marketing
Kevin Toney, the Marketing Coach www.MarketingCoaching.ca
8)8) Community Relations/PRCommunity Relations/PR