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Effective Management of Online Teams for Political Campaigns or Election Watchdogs
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Transcript of Effective Management of Online Teams for Political Campaigns or Election Watchdogs
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7/29/2019 Effective Management of Online Teams for Political Campaigns or Election Watchdogs
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Effective Management of Online Teams
for Political Campaigns or Election Watchdogs:
The Case for Communications DisciplineEngr. Pierre Tito Galla, PECE
Conference on Social Media and Technology for Democracy Promotion
International Foundation for Electoral Systems Embassy of The United States USAID
February 22, 2013
Hyatt Hotel and Casino
Manila, Philippines
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Effective Management of
Online Teams: The Case for
Communications Discipline
Outline
Social media and the PH political battlespace Roles, common pitfalls and challenges
Communications discipline
Strategic, operational, and tactical
Protip!
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SOCIAL MEDIA AND THEPHILIPPINE POLITICAL
BATTLESPACE
Spartans! Ready your breakfast and eat hearty
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Social Media:
The New Area of Operations in
the PH Political Battlespace
Netizen statistics
Netizen influence on mainstream media Netizen influence on pop culture
Netizen influence in offline engagements
Dynamic feedback loop influence
Simply put: and vice versa.
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ONLINE TEAM MANAGEMENT:COMMUNICATIONS DISCIPLINE
IS A CORE PRINCIPLE
"An Army is a team. It lives, sleeps, eats, and fights as a team.
This individual heroic stuff is pure horse shit. (Patton)
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Online Teams:
Multirole Assets in the
PH Political Battlespace
Tactical deployment
Expeditionary force role
Special operations team role
Air support role
Strategic deployment Intelligence
Winning hearts and minds
Consolidating gains6
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Common Pitfalls and Challenges
in the Deployment of
Online Teams
Common pitfalls
Dead air Off-script
Misengagement
Challenges of managers of online teams
Outsourced/ offshored operations model
Logistics, discipline
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Management is Management,
Even of Political Online Teams
BUT!
Management and leadership skills and methods
remain the same and generally applicable.
But why is communications discipline an essential
additional core management principle?
Credibility is constantly under threat Credibility is currency
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COMMUNICATIONS DISCIPLINE
Deceptively simple concept. Extremely difficult to get right online.
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Strategic
Communications Discipline
Key anchors
Final decision maker Objective
Overall narrative and supporting narratives
Contingencies for changes to narrative
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Operational
Communications Discipline
Key anchors
The spokespersons, spokesteams, support teams The target audience and targeted scripts
The schedules and response times
Disavowal procedures
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Tactical
Communications Discipline
Key anchors
Opening moves Discussion handling
Debate handling
Troll handling Disengagement SOPs
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Is everyone playing the right roles?
Yes? Good. No? Train.
Is everyone on the same playbook?
Yes? Great. No? Practice.
Is everyone on the same page?
Yes? Good. No? Concede.
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MANAGING A POLITICAL ONLINE TEAM?ASK YOURSELVES:
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Protip:
Learn from the Professionals
Protip!
Learn and employ the best practices of
professional community managers!
The wheel need not be reinvented.
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END.
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