Anger in Election Campaigns part 1

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    For those who are not angry atthe things they should be angryat are thought to be fools " so are those who are not angryin the right way " at the righttime " or with the right persons;for such a man is thought notto feel things nor to be painedby them

    Aristotle #$% B&C&E' Nicomachean Ethics

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    vs

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    VdoIn

    Anger in Campaigns

    Part Thought provoker Your o ( ense plan

    Part ) Emotions in voters How anger works

    Evolution

    Psychology

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    Thought Provoker

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    Isu

    Should a candidate show angerduring election campaign?

    Yes ! but the right type of anger in the right amount #

    Q &

    A&

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    Q

    oW hy do youwant to get

    into politics?

    To be someoneor

    To do something?

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    C

    n

    On what do you base your request for change?What is worth getting angry about?

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    C

    n

    A

    B#

    Canagement

    Leadership

    Why are you a candidate?

    B)B!

    How big is your change?

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    Sm

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    Present state $ good No anger

    Small ChangeIncumbent candidate

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    BgC

    n

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    Big ChangeChallenger candidate

    How bad is the present state?

    % Should we be angry?

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    D

    so

    moral ber courage and strength psychological soundness

    genuine / authentic

    Character Policy

    Voters decide on

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    Common strategy+ do not show anger in campaign

    Unattractive and is unfriendly & Angry face + intimidation Angry face + untrustworthy

    avoidance and defensive responses higher social dominance

    Rsk

    Q: Why would I riskshowing anger?

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    They say voters dislike"angry candidates &

    But why?

    Are you afraid of showing your emotions? what the pundits will say? what your opponent will sa

    What is wrongwith being angry?

    Rsk

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    Candidate emotionhas been overlooked

    CandidateVoters

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    NAZI ! P NKO

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    C

    eAngerngry

    Leader You

    !ou dont like this

    Anger directed at you

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    C

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    You understand this

    Anger directed at other

    AngryYou Other

    Anger

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    C

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    Anger in your defense

    "

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    From Latin word ang ,

    ango " angere " anxi " anctus

    Denitions:

    !& choke " throttle " strangle)& distress " cause pain " vex#& press tight

    Anger

    D

    to

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    Anger is a warning bell *

    tells us something is wrong

    Strong emotional response ofdispleasure " annoyance " antagonism or belligerencearoused by a wrong " a threator as the result of somereal or supposed grievance &

    Anger

    D

    to

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    Syn

    mIndignation Anger

    anger- disgust- contempt- resentment &

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    Syn

    m Indignation

    adjective morally good / right following religious

    or moral laws

    Righteous

    noun anger caused by

    something that isunfair or wrong

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    Syn

    m Indignationighteous

    Justiable Anger

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    Rgheo

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    Two types of anger

    anger of man

    anger of God

    Be angry in a way thatis righteous " that isa reection of God

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    R

    Cue

    Emotion Reason

    Emotion Reason

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    Rw

    dRighteous Anger empowers

    leadership potential focus on the practical willingness to accept risks feeling of control and optimism working harder to get goals better negotiations

    and interactions

    prevents passive acceptanceof societal wrongdoings

    Q: Why would I riskshowing anger?

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    I am a patriotic citizenI love my country

    Im angry

    W hy arent you ???

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    Usually whenpeople are sad ! theydont do anything # They just cry overtheir condition #

    But ! when they getangry ! they bringabout a change # % Malcolm X

    P

    spv

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    Cm

    gn Anger can be a tricky emotion for a politician

    Electorate can be as angry as they wantPolitician must be more temperate

    Give voice to voters' frustrationsChannel their anger

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    Den

    eSyem Fear

    Ange

    Humo

    Positive

    Promise

    Hope

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    Ma

    k

    n

    . Csof PoliticalMarketing

    . Ps of Marketing Product Price Place Promotion

    Cause

    Constituencies

    ComparativeAdvertising

    CelebrityEndorsement

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    Emotions in voters How anger works Evolution Psychology

  • 8/10/2019 Anger in Election Campaigns part 1

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