Social Media in Selected Australian Federal and State Election Campaigns, 2010-15
Anger in Election Campaigns part 1
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Transcript of Anger in Election Campaigns part 1
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Part !
For those who are not angry atthe things they should be angryat are thought to be fools " so are those who are not angryin the right way " at the righttime " or with the right persons;for such a man is thought notto feel things nor to be painedby them
Aristotle #$% B&C&E' Nicomachean Ethics
A
vs
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VdoIn
Anger in Campaigns
Part Thought provoker Your o ( ense plan
Part ) Emotions in voters How anger works
Evolution
Psychology
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Thought Provoker
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Isu
Should a candidate show angerduring election campaign?
Yes ! but the right type of anger in the right amount #
Q &
A&
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Q
oW hy do youwant to get
into politics?
To be someoneor
To do something?
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C
n
On what do you base your request for change?What is worth getting angry about?
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C
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A
B#
Canagement
Leadership
Why are you a candidate?
B)B!
How big is your change?
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Sm
C
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A
B#
Management
B)B!
Present state $ good No anger
Small ChangeIncumbent candidate
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BgC
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Big ChangeChallenger candidate
How bad is the present state?
% Should we be angry?
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D
so
moral ber courage and strength psychological soundness
genuine / authentic
Character Policy
Voters decide on
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Common strategy+ do not show anger in campaign
Unattractive and is unfriendly & Angry face + intimidation Angry face + untrustworthy
avoidance and defensive responses higher social dominance
Rsk
Q: Why would I riskshowing anger?
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They say voters dislike"angry candidates &
But why?
Are you afraid of showing your emotions? what the pundits will say? what your opponent will sa
What is wrongwith being angry?
Rsk
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L
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Candidate emotionhas been overlooked
CandidateVoters
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Ep
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strong leader
Progressives want a
caring leader
NAZI ! P NKO
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C
eAngerngry
Leader You
!ou dont like this
Anger directed at you
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C
e
You understand this
Anger directed at other
AngryYou Other
Anger
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C
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You like th is
AngerngryLeaderou
Anger in your defense
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From Latin word ang ,
ango " angere " anxi " anctus
Denitions:
!& choke " throttle " strangle)& distress " cause pain " vex#& press tight
Anger
D
to
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Anger is a warning bell *
tells us something is wrong
Strong emotional response ofdispleasure " annoyance " antagonism or belligerencearoused by a wrong " a threator as the result of somereal or supposed grievance &
Anger
D
to
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Syn
mIndignation Anger
anger- disgust- contempt- resentment &
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Syn
m Indignation
adjective morally good / right following religious
or moral laws
Righteous
noun anger caused by
something that isunfair or wrong
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Syn
m Indignationighteous
Justiable Anger
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Rgheo
L0>(> *#A K0?A(# )*?F
Two types of anger
anger of man
anger of God
Be angry in a way thatis righteous " that isa reection of God
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R
Cue
Emotion Reason
Emotion Reason
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Rw
dRighteous Anger empowers
leadership potential focus on the practical willingness to accept risks feeling of control and optimism working harder to get goals better negotiations
and interactions
prevents passive acceptanceof societal wrongdoings
Q: Why would I riskshowing anger?
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I am a patriotic citizenI love my country
Im angry
W hy arent you ???
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Usually whenpeople are sad ! theydont do anything # They just cry overtheir condition #
But ! when they getangry ! they bringabout a change # % Malcolm X
P
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Cm
gn Anger can be a tricky emotion for a politician
Electorate can be as angry as they wantPolitician must be more temperate
Give voice to voters' frustrationsChannel their anger
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Den
eSyem Fear
Ange
Humo
Positive
Promise
Hope
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Ma
k
n
. Csof PoliticalMarketing
. Ps of Marketing Product Price Place Promotion
Cause
Constituencies
ComparativeAdvertising
CelebrityEndorsement
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