Een kapitaalkrachtig en filmminnend publiek voor Art Pack
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Art PackProfile study
Fix art house cinema’s are Cine Centre (Rixensart), Etoile (Jodoigne), Lumière (Brugge)In digital transition are: Actor’s Studio (Brussels) Vendôme (Ixelles), Cartoon’s (Antwerpen), Sphinx and Studio Skoop (Gent)
Art Pack movies
Profile
• Audience of art house movies
Survey set-up
• Face-to-face surveys• N= 617• Selection of 4 art houses: Vendôme, Cartoons, Studioskoop,
Kinepolis
Source : Art Pack Research Marketing Development 2008 / CIM TGM 2013-2014
Belgian popula-tion
Moviegoer Art Pack0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
7.715.7
2
24.9
43.7
39
32.5
27.6
40
14.4
7.313
20.5
5.7 6 65+
55-64y
35-54y
18-34y
12-17y
Selectivity index 138 on
18-54 years old
Belgian popula-tion
Moviegoer Art Pack0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
28.1
39.8
70.0
71.5
59.5
30
SG 3-8
SG 1-2
Selectivity index 244 on
highest social groups 1-2
Source : Art Pack Research Marketing Development 2008 / CIM TGM 2013-2014
Always: once or more per week
Very often: once per 2
weeks
Often: once per 3 or 4 weeks
Now and then: once per 2 or 3
months
Seldom: once per 6 months or
less
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
4,8
13,7
31,8
37,7
26,4
14,0
29,0 30,0
21,0
6,0
Moviegoer Art Pack
43% goes to the movies
at least once every two weeks
Source : Art Pack Research Marketing Development 2008 / CIM TGM 2013-2014
Key Conclusions
Audience of art house movies are 18+, highly educated, and goes to the cinema on a frequent base
• Age: 18+ audience
79% 18-54 years old (index 138)
13% 55-64 years old
• Social groups 1-2
70% of audience: social groups 1 & 2 (index 244)
• Frequent moviegoers:
43% goes to the movies at least once per two weeks to cinema