Education Session: Healthcare TrackJuly 2013

“Is the role of the Meeting Manager evolving into a Data Statistician?”

Panel Profile #1 – 9thShirley Craven BSc (Hons) – Curvebox Ltd

17 years industry experience in hotels and agencies

2006 – 2008 Major Account Development manager2008 – 2011 Business Development Manager CWT Meetings and Events UK2011 – Programme Manager CWT Meetings and Events EMEA

Experience managing Pharmaceutical clients on local and regional basis

Ben Hoeksma – CWT Meetings & Events EMEA

20 years corporate experience in the healthcare sector – special events, clinical meetings , marketing, procurement1994 – 2003 IT & Marketing Manager, Pfizer Manufacturing UK2003 – 2005 Special Events Manager, Pfizer R&D UK2005 – 2008 Global Clinical Meeting and Programme Manager, Pfizer Global R&D2008 – 2013 Global Lead, Meeting Technology, Pfizer Global Procurement & Operations2013 – Director, Curvebox Ltd

Panel Profile #1 – 10thShirley Craven BSc (Hons) – Curvebox Ltd

20 years’ experience in agency, corporate and freelance roles within the healthcare, building and finance sectors2010 – Project Director Congress and Events, Zibrant2008 – 2010 EU and Asian meeting and Programme Manager, Pfizer Inc. US2007 – 2008 EU and Asian meeting and Programme Manager, Pfizer Inc. UK2004 – 2007 Logistics Manager, Right Angle Partners2003 – 2004 Event Manager, RAND Group1993 – 2002 Event Manager, Reflex Event Management

Simon Beard – Zibrant Ltd

20 years corporate experience in the healthcare sector – special events, clinical meetings , marketing, procurement1994 – 2003 IT & Marketing Manager, Pfizer Manufacturing UK2003 – 2005 Special Events Manager, Pfizer R&D UK2005 – 2008 Global Clinical Meeting and Programme Manager, Pfizer Global R&D2008 – 2013 Global Lead, Meeting Technology, Pfizer Global Procurement & Operations2013 – Director, Curvebox Ltd

Panel Profile #2

Katie has worked in the hospitality industry for over 13 years from Operations to Sales, and over the last two years she has become a specialist in the Healthcare and Life Science industry representing Carlson Rezidor UK estate.

Katie's full time position as Director of Sales at the Radisson Blu London Stansted Airport saw the property become one of the first accredited hotels with Compliant Venues Ltd.

Katie Hutchins – Radisson Blu

Since early 2008, Louis has had the opportunity to participate in a number of major initiatives at Cvent. He played a key role in establishing the company’s first product adoption team and was responsible for training a team to work with meeting planners in order to increase eRFP traffic on the Cvent Supplier Network. Louis now leads Cvent’s Partnerships team in the UK and focuses on building relationships with major meeting and event management companies around the world. His current responsibilities include establishing new partnerships and referral relationships involving Cvent’s Strategic Meetings Management solution.

Louis Ford - Cvent

What will we cover today?

• Overview of how recently introduced transparency requirements within

country codes of conduct and regulations are impacting the way healthcare planners are now organising meetings

• Guide you on what healthcare organisations need to report on

• Share how suppliers can help you with this process

What are the changes?• Worldwide regulatory compliance changing rapidly over past 18 months• Sparked off by the recently deployment of the US ‘Sunshine Act’ in 2012• European countries introducing own ‘version’ of the Sunshine Act in

response• Requirement to report payments to individual HCP’s by healthcare

companies• Individual HCP reporting requirements include:

- Consulting fees - Honoraria- Gifts - Food & Beverage- Travel - Accommodation

• Per country deadlines for starting to collect the data, then to report data• Reporting deadlines commence this year, 2013

Plan Approve Deliver Collect Report

Who is responsible for what?THE REALITY:

The host of the meeting is ultimately responsible for collecting and reporting:

• Regulatory compliance data• Internal policy data• Financial data

However…..

A significant amount of the reporting required comes fromthe data generated by the meeting planning process

The agency, venue and technology system add value by supporting the meeting manager with the data requirements

Meeting Manage

r

Event Venue

Event Agency

Technology System

Where is all the data?• Delegate list• Supplier listing• PO approval flow• Venue proposals• Flight costs• Signing in sheets

• Per delegate costs• F&B costs• Delegate

information• Full budgetary detail• Flight information• Invite responses• No-shows

• Room usage• Room upgrades• Final supplier costs• Venue cost breakdown• Contract / addendum

• HCP spend approval• Budgetary approval• Speaker contracts

What needs to be reported?

Meeting Data Collected

Regulatory Compliance

Delegate spend

HCP payment

Sign in sheets

Procurement & Finance

Reconcile PO

Spend savings

KPI measure

Meeting Host

Delegate feedback

Final budget

Compliance at events is not easy……but your event team can help you!

What are Agencies seeing?

• How are agencies supporting healthcare client accounts, in terms of collecting and reporting?

• What changes have been noticed from planners working with the agencies?

• What is the day to day impact on agency teams?

What are Venues experiencing?

• What steps are venues taking to assist in the collection and reporting of data for their healthcare client accounts?

• Have venues noticed any changes in the way meeting managers are working?

• What is the main impact of these changes on the venue teams?

What are Technology Systems facing?

• What developments are technology companies undertaking to support their healthcare clients, in order to collect and report robust, accurate compliance data?

• How are technology systems changing to meet the

needs of meeting managers in the current compliance driven environment?

• How do these changes impact technology companies?

Q&A

• What are your views?

• Have you seen any changes?

• What are the current frustrations faced by the meeting planner?

• How have these impacted you in your role?

So will Meeting Managers becomeData Statisticians?

No….and you don’t want to be one either!

But…..the collection and reporting of data will become more

integral to your role and there will be a need to partner more closely with your agency, your venues, your suppliers

and your technology company to ensure you get what

you need to deliver successful, appropriate, compliant meetings

Education Session: Healthcare TrackJuly 2013

“Thank you for your time”