Q & A Session: Business Track, BlogWorld08
-
Upload
des-walsh -
Category
Technology
-
view
480 -
download
3
description
Transcript of Q & A Session: Business Track, BlogWorld08
![Page 1: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/1.jpg)
Q & A: Getting Customer Buy-in & Managing Customer Relationships
Panel Session
BlogWorld & New Media Expo
Las Vegas - September 21, 2008
![Page 2: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/2.jpg)
Toby Bloomberg Diva Marketing www.divamarketingblog.com
Rich Brooks Flyte blog www.flyteblog.com Robyn Tippins Practical Blogging www.sleepyblogger.com
Des Walsh - ModeratorDes Walsh dot Com www.deswalsh.com
Twitter: TobyDiva | the_rich_brooks | duzins | deswalsh
![Page 3: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/3.jpg)
Getting Customer Buy-in
Pre-sale -> Sale
Managing Customer Relationships
After-sale service & Scaling up
![Page 4: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/4.jpg)
Some Questions
• How do you get in the door?
• What do you do once you’re in?
• How do you deal with challenges?
• How do you help the client scale up and love the process?
![Page 5: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/5.jpg)
Getting in the Door
• Do your prospects know what they want?
• Do you know what they need?
![Page 6: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/6.jpg)
“If I’d asked my customers what they wanted, they’d have said a faster horse.”
Henry Ford
Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com
![Page 7: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/7.jpg)
ROI Matters
![Page 8: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/8.jpg)
Blog ROI is Measurable
Q: How do you measure ROI? How do you know if you succeed?
A: Develop a blog strategy that ties into accountability.
http://tinyurl.com/blogroi
![Page 9: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/9.jpg)
Q & A
![Page 10: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/10.jpg)
OK, Say You’re in: Now What?
![Page 11: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/11.jpg)
Find a Champion
![Page 12: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/12.jpg)
Yatmandu via everystockphoto.com – Creative Commons
![Page 13: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/13.jpg)
Step by Step Wins the Race
Rich Brook’s 3+2 Formula:
• 3 posts per week
• 2 comments on other blogs per week
See Jumpstart Your Blog: a Blogging Working Regimen, in your handouts
![Page 14: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/14.jpg)
Q & A
![Page 15: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/15.jpg)
There Will be Challenges
![Page 16: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/16.jpg)
Photo by Michelle Rau, Tucson AZ, via stock xchnge
![Page 17: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/17.jpg)
Corporate Skeptics can Change
Photo Richard Binhammer’s Fingers, by Toby Bloomberg
![Page 18: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/18.jpg)
Q & A
![Page 19: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/19.jpg)
Scaling Up
![Page 20: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/20.jpg)
Be a Navigator
![Page 21: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/21.jpg)
Q & A
![Page 22: Q & A Session: Business Track, BlogWorld08](https://reader035.fdocuments.in/reader035/viewer/2022062706/557a9038d8b42ab7638b5067/html5/thumbnails/22.jpg)
Thank you and happy marketing!
Toby Bloomberg Diva Marketingwww.divamarketingblog.com e: [email protected]
Rich Brooks Flyte blogwww.flyteblog.com e: [email protected] Robyn Tippins Practical Bloggingwww.sleepyblogger.com e: [email protected]
ModeratorDes Walsh Des Walsh dot Comwww.deswalsh.com e: [email protected]